Social Media Solutions
Social Media Solutions Mayfair Hotel & Spa June 24, 2011 February 7, 2011
contents
Business Philosophy . .......................................... 3
Social Media Channels......................................... 4 Observations........................................................ 5 Social Media Platform Design . ........................ 6 - 8 Industry Partners.................................................. 9
Getaroom.com/ TABLE OF CONTENTS
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Business Philosophy Associates in Business is a Marketing and Social Media Solutions company that focuses on the clients needs—ensuring that the products and services being offered are in sync with the end user. This is the foundation of successful marketing that has made many businesses incredibly successful. The team at Associates in Business have worked on domestic and international companies that offer a variety of services and products. It is the goal of Associates in Business to implement a marketing communication strategy that will increase Getaroom.com online presence through the design and development of engaging social media platforms. Our approach is founded on three key fundamentals: (1) The products: It is vital to thoroughly understand what you are selling or promoting. How will your company stand out? Why should consumers choose your company as an ideal “Travel Solution”? What do people think about your company? This information will translate into communicating features into benefits. (2) The consumer: Understanding the target audience and what relationships they have with your hotel is important. How does your company fit in their lives. Taking that approach creates an environment where your hotel and amenities address the consumer’s needs. More importantly understanding your consumer(s) will enable your marketing communications to “speak” their language.
After compiling the information from the three key fundamentals we can establish a strategy to achieve your business objectives— increase Facebook fan page engagement and online bookings. To accomplish these objectives entails the development and execution of multiple components. • Brand identity: Given the competitive market place of the travel industry, the consumer must feel that they are going to the official page for the company. One way to convey this is to develop a pages that continues the brand’s look and feel. • Marketing Communication Consistency: The presentation is specifically for Social Media Solutions, that promote one another with the effort of increasing traffic to and from the website or pages whose purpose is to convert “visitors” into “guests.” Updating all social medial channels to match the website will ensure what consumers encounter when they see, or read about, Getaroom. com is consistent across all mediums. • Brand Personality: Developing social media solutions entails giving them a “personality” that achieves a positive perception in the eyes of consumers. The social media channels should reflect Getaroom.com as an innovative travel provider that is portrayed on its website. That can be accomplished by providing visitors with an engaging design and useful applications on social media platforms. These features will encourage fans to respond to posts and initiate “conversations”. These conversations are shared and will create good impression and build brand loyalty.
(3) The marketplace: Having key insights into the travel industry, perception of the competition and how your guests fit within this arena is important in creating successful marketing communications. Who are your direct and indirect competitors and their specific strengths and weaknesses?
Getaroom.com/ INTRODUCTION - BUSINESS PHILOSOPHY
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Social Media Channels Utilizing these social media platforms is key for customer engagement and retention as well as brand awareness. Giving customers a voice to share creates customer empowerment. A social media posting strategy is developed to drive fans to social media channels. The strategy can include components to keep fan’s interest throughout the year.
YouTube
Twitter is a free social networking service that enables its users to send and read messages known as “tweets.” Tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as “followers.”
Facebook is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.
YouTube is a video sharing website on which users can upload and share videos. This platform also provides social sharing options where videos can be virally distributed through a large number of viewers.
Why Twitter?
Why Facebook?
Why YouTube?
• Brand Awareness
• More than 500 million active users
• People are watching over 2 billion videos per day.
• Deal Distribution
• 50% of active users log on to Facebook in any given day
• 70% of YouTube’s traffic comes from outside the U.S., meaning the foreigners are likely to travel to the U.S for their vacations.
• Use Twitter to gain Competitive Intelligence • Engage with your target audience • Online Reputation Management • Promote your Blog Content • Understanding Tool Feedback Mechanism • Promotion SEO Boost • Ask Questions Receive Answers • HR Tool Press Release • News Management
• Average user has 130 friends
• YouTube is localized in 23 countries across 24 different languages.
• People spend over 700 billion minutes per month on Facebook
• Every minute, 24 hours of video is uploaded to YouTube
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. • There are more than 200 million active users currently accessing Facebook through their mobile devices.
• User base is broad in age range, 18-55 covering a large demographic • Over 300,000.000 active accounts. • Video sharing tools are available for many of the social media platforms.
Getaroom.com/ SOCIAL MEDIA CHANNELS
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Observations of Current Social Media
Getaroom.com Facebook Fanpage
• The current Facebook Page tabs are unorganized. • The facebook tabs navigation is not organized and can also be consolidated for better fan experience • No booking option on Facebook page • Lacking branding look on Twitter and YouTube • Page posts are very good and engaging.
Getaroom.com YouTube Channel
Getaroom.com Twitter Page
Getaroom.com/ OBSERVATIONS
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Social Media Platform Design The saying “Less is more” always holds true. In the business of marketing communication the message should always be simple and clear. Creating a Facebook fanpage that is visually appealing and highly functional to users is a challenge. It requires understanding of marketing, design and computer-human interaction. This is accomplished by the following steps: • Establishing a clear visual hierarchy— Doing so will save the consumer time since the design of the pages has prioritized the content for the user (i.e. fanpage tabs).
Sunset Resorts Facebook Fanpage example: Multi-functional fanpage with consistent branding from Sunset Resorts website.
• Strategic design combines the use of copy with imagery to effectively communicate specific messaging and branding elements from the website. The choices presented to the consumer/ visitor would be intuitive with a sense of clear direction giving the consumer a positive user experience. A dedicated company fanpage also achieves brand awareness when website design elements are brought into Facebook fanpage. • Focus is achieved by making useful content more prominent and eliminating unnecessary text and graphics.
Branded elements consistent with Sunset Resorts website.
Sunset Resorts website home page
Video playback application
Booking application.
Getaroom.com/ SOCIAL MEDIA DESIGN
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Mayfair Hotel: Welcome page with video application.
Social Media Solutions Below is an example of pages showcasing branding elements and different functional applications that make each social media design engaging for the user and consistent with the branding of the company being represented.
Shores Resort - Reservations Tab
Interactive Brochure: Full-screen view of brochure with “e-reader style� page turning.
Getaroom.com/ SOCIAL MEDIA SOLUTIONS
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Social Media Solutions Below are examples of pages showcasing design elements that build brand equity and awareness for Twitter and YouTube. Legends Samsara website home page
Twitter Page: Customized background to reinforce brand Identity and awareness.
U.S. Virgin Islands Hotels website home page
YouTube Page: Customized to extend the brand.
Getaroom.com/ SOCIAL MEDIA SOLUTIONS
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Industry Partners
Getaroom.com/ INDUSTRY PARTNERS
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thanks. Javier Morales—President CEO Alex Thomas —Vice President 954.828.0614 info@associatesinbusiness.com
www.associatesinbusiness.com
When you partner with AIB for your Social Media Solutions you get EVEN MORE value for your marketing dollars. We not only work with your social media channels, we become a powerful part of your sales team. Bringing innovative ideas and proven methods that increase your revenue and maximize profits.