SOCIAL INTERNET MARKETING
SOCIAL MEDIA INCREASE EXPOSURE/ BRAND AWARENESS HUMANIZE YOUR BRAND GAIN VALUABLE CUSTOMER
RUN TARGETED ADS WITH REAL TIME RESULTS BUILD RELATIONSHIPS GENERATE LEADS
INSIGHTS BUILD BRAND LOYALTY PROVIDE RICH CUSTOMER EXPERIENCES
SEE WHAT YOUR COMPETITION IS DOING
SHARE REAL TIME NEWS AND UPDATES
BECOME A RESOURCE
SEARCH ENGINE ALGORITH
SEARCH ENGINE ALGORITH FACTORS
Site Structure Design and Coding Number of Pages
On-Page Factors Search Engine Friendly URLs Domain Life Span
Content Content Relevance Keyword Density
Off-Page Factors Inbound Links from Directories Blogs, RSS Feeds
SOCIAL FACTORS SOCIAL SIGNALS
Social Signals Number of Fans/ Followers Quality of Content
Shares/ Retweets
Number of Likes
Frequency of posts./ Tweets Comments/ Responses
Domain & Page Authority
Domain Authority is a website metric developed by Moz. It is one of the most important numbers known for strong SEOs Search engines rate domain authority on a 0 to 100 point logarithmic scale similar to that of page authority. However, this ranking differs from page authority in that it determines the power of the domain or subdomain while page authority determines the power of a single page. - Domain age – How long the domain has been acGve - The number and quality of incoming links - The number and quality of outgoing links - Site traffic – How oKen is the site being visited - Hardware and soKware metrics - Server response Gmes, broken links, code errors and upGme.
Page Authority Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of informaGon and links within site pages to one another. Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.
Social Internet MarkeMng
Press Releases
Email MarkeSng
Blogs
Social Bookmarking
PPC
Web 2.0 Sites
ArScle Directories
Website Directories
Search Results Keyword Search
Ads
EVERLAND
Organic (Free)
Case Study 1st Quarter 2017
Sunset at the Palms Negril Jamaica The Sunset at the Palms is an 85 room bouGque resort located in Negril Jamaica. The resort is an adults only, all inclusive offering unique tree-house style accommodaGons. Redesigned the website using a responsive structure
Year over Year
Website Visits 149% Organic Traffic
124%
• Implemented ongoing on-page and off-page SEO plan • Updated keywords to increase quality traffic • Blog development strategy
Page Views
205%
• Implemented ongoing social media markeGng strategy
“Since working with the Social Caddie team our direct
bookings have doubled and have con8nued to outpace previous years by more than 50%. It is a pleasure to work with Social Caddie. Their energy and enthusiasm inspires us all.” Carol Slee Senior VP Sales and MarkeGng Sunset Resorts-Sunset at the Palms
Social Visits
120%
233% Revenue
THANK YOU