Japex - Jamaica Product Exchange September 2017

SOCIAL INTERNET MARKETING

SOCIAL MEDIA INCREASE EXPOSURE/ BRAND AWARENESS HUMANIZE YOUR BRAND GAIN VALUABLE CUSTOMER

RUN TARGETED ADS WITH REAL TIME RESULTS BUILD RELATIONSHIPS GENERATE LEADS

INSIGHTS BUILD BRAND LOYALTY PROVIDE RICH CUSTOMER EXPERIENCES

SEE WHAT YOUR COMPETITION IS DOING

SHARE REAL TIME NEWS AND UPDATES

BECOME A RESOURCE

SEARCH ENGINE ALGORITH

SEARCH ENGINE ALGORITH FACTORS

Site Structure Design and Coding Number of Pages

On-Page Factors Search Engine Friendly URLs Domain Life Span

Content Content Relevance Keyword Density

Off-Page Factors Inbound Links from Directories Blogs, RSS Feeds

SOCIAL FACTORS SOCIAL SIGNALS

Social Signals Number of Fans/ Followers Quality of Content

Shares/ Retweets

Number of Likes

Frequency of posts./ Tweets Comments/ Responses

Domain & Page Authority

Domain Authority is a website metric developed by Moz. It is one of the most important numbers known for strong SEOs Search engines rate domain authority on a 0 to 100 point logarithmic scale similar to that of page authority. However, this ranking differs from page authority in that it determines the power of the domain or subdomain while page authority determines the power of a single page.

- Domain age – How long the domain has been acGve - The number and quality of incoming links - The number and quality of outgoing links - Site traffic – How oKen is the site being visited - Hardware and soKware metrics - Server response Gmes, broken links, code errors and upGme.

Page Authority Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of informaGon and links within site pages to one another.

Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.

Social Internet MarkeMng

Press Releases

Email MarkeSng

Blogs

Social Bookmarking

PPC

Web 2.0 Sites

ArScle Directories

Website Directories

Search Results Keyword Search

Ads

EVERLAND

Organic (Free)

Case Study 1st Quarter 2017

Sunset at the Palms Negril Jamaica The Sunset at the Palms is an 85 room bouGque resort located in Negril Jamaica. The resort is an adults only, all inclusive offering unique tree-house style accommodaGons.

Redesigned the website using a responsive structure

Year over Year

Website Visits 149% Organic Traffic

124%

• Implemented ongoing on-page and off-page SEO plan • Updated keywords to increase quality traffic • Blog development strategy

Page Views

205%

• Implemented ongoing social media markeGng strategy

“Since working with the Social Caddie team our direct

bookings have doubled and have con8nued to outpace previous years by more than 50%. It is a pleasure to work with Social Caddie. Their energy and enthusiasm inspires us all.”

Carol Slee Senior VP Sales and MarkeGng Sunset Resorts-Sunset at the Palms

Social Visits

120%

233% Revenue

THANK YOU