The Travel Marketing Network offers the most comprehensive range of sales and marketing services to the travel, tourism and hospitality industry. Whether assisting a boutique resort, a network of chain or franchise hotels or representing an entire region or country’s tourism effort, TTMN builds and promotes the most competitive advantage possible to drive new and existing travelers to your destination.
Market Research & Strategic Planning •
External research, internal planning and messaging development
•
Perception analysis studies to understand current understanding and thoughts on brands.
•
Research demographics, geographics, travel patterns, motivations
•
Interviews with travel agents, tour operators and other important “ambassadors” to learn about current thoughts, expectations and motivations on brands
•
Competitive intelligence studies to understand direct competition, and indirect competition
•
Discovery of any internal data of previous guests, travel data, etc. for hotel s and destinations
•
Analysis of existing Call Center data and website analytics
•
Facilitation of internal retreats to discuss SWOT (strengths, weaknesses, opportunities and threats) to formalize and create action plans
•
Review, recommend and revise necessary aspects of product offering
Advocacy •
Leveraging relationships within public and private sectors at stakeholder level
•
Assisting in the development of positive and sustainable tourism programs
•
Assisting in education of general public and stakeholders about “tourism value”
•
Tapping established global industry relationships
•
Participation at regional tourism stakeholder conferences