RASCAL LTD PACK CO

R A S C A L LT D PA C K C O

rascalltdpackco.com.au @rascalpacks

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Rascal Ltd Pack Co are handmade goods for the rascals that like to head out on an adventure, carrying all their necessities with them. Created from up-cycled fabrics, these packs are one to stand out from the rest. With the re-using of found fabric, these packs are limited and are each of their own. No one is going to have the exact same pack as you. You will be able to be your own rascal.

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R A S C A L LT D PA C

CK CO

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R A S C A L LT D PA C K C O

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INITIAL SKETCHES

Early sketches of the Rascal Logo. There are heaps of sketches and a huge illustrator file filled with many logo ideas. In the end, these two were the ones that were screaming out to me.

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PACK SKETCHES

Quick templates for the packs and Rascal was born! First there was the backpacks, then came the wallet pouches and finally the tote pack.

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R A S C A L LT D PA C K C

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I NOW PRONOUNCE YOU LOT, RASCALS

When each pack was created, an official website was created which would be the main headquarters for Rascal goods. Rascal can also be found through other social media sites.

RASCALLTDPACKCO.COM.AU

https://instagram.com/rascalpacks/

https://vimeo.com/rascalltdpackco

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http://therascallife.tumblr.com/

RASCAL BEING RASCALS

When the site was released, there was an official lookbook and Welcome Clip that accompanied the launch.

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R A S C A L LT D PA C K C

rascalltdpackco.com.au @rascalpacks therascallife.tumblr.com

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Each pack is tightly rolled up or folded in order for it to fit into the parcel.

They are then wrapped up in brown paper, tied shut with some string then given the official “Stamp of Appreciation�. Sent through Australian Post.

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SWINGTAGS AND PACKAGING

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PRINT ADVERTISEMENTS AND INTERVIEW

Some mock ups of Rascal Adverts that would feature in certain publications and websites. Also featured is an interview from Blank GC Magazine. Click the link below to read.

http://blankgc.com.au/treasured-goods/

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STORE CONCEPT

Market Stall setup will work the best for Rascal. Backpacks will set stacked together towards the back, while the pouches will sit in front. Added sign to promote brand to customers.

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MARKETING STRATEGY CAMPAIGN

A S C A L LT D PA C K C O

The following pages will showcase Rascal’s collaboration with Lifeline Crisis Centers.

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RAS_CAL

Suicide is the leading cause of death for Australians aged between 15 and 44. Men are four times more likely to die by suicide than women and ABS data (2012) shows more people die from suicide than road deaths. Majority of the victims don’t want to die they just want their pain to end. Everyone has a role to play in preventing suicide. Choices we make today can help prevent suicide. With each pack sold, Rascal takes the money to Lifeline and then purchases more materials. The money then goes towards the Lifeline Crisis Centers.

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LIFE_LINE

Rascal Ltd Pack Co and Lifeline have joined forces to bring you limited edition tote packs and pouches. Each pack is created from bought materials from Lifeline Op Shops, which is then hand sewn together to create exclusive packs. With the use of bright colours and funky patterns, Rascal aims to help create raise funds and promote awareness of suicides in Australia.

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RAS_CAL

This poster is to create an awareness of depression and suicide by showcasing the topic of Having Fun. With a select few individuals who encounter some form of depression on a daily basis, Rascal aims to help push those bad vibes away and embrace colour and patterns through these limited edition packs.

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LIFE_LINE

Rascal and Lifeline Awareness Poster

RAS_CAL

Number one spot to reach out to the audience and fun catching way is through Instagram. Rascal is all about getting the happy vibes out.

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LIFE_LINE

Rascal and Lifeline Instragram Post

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RAS_CAL

Featured banner on the official sponsor website. Rascal is all about getting the happy vibes out, and accepting your colourful side.

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LIFE_LINE

Rascal and Lifeline Web Banner

RAS_CAL

Included in these exclusive tote packs are the informational pamphlet, which will inform the buyer about what impact their purchase has made on Lifeline Crisis centers, as well as instructions on how to prevent someone from committing suicide.

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LIFE_LINE

Rascal and Lifeline Informational Pamphlet

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RAS_CAL

Quick hype clip of the new range of products through Rascal Ltd Pack Co and Lifeline.

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LIFE_LINE

Rascal and Lifeline Instagram Hype Clip

THAT’S ALL FOLKS!

Now that you’ve learnt the back story of Rascal Ltd Pack Co, go explore the website in all it’s entirety at rascalltdpackco.com.au.

I just want to say thanks to Dominique, Lorraine and Libbi for giving me the opportunity to launch Rascal, and for the constant support from my fellow Rascal peers! It’s been such a fun journey and I hope I can continue this journey throughout the coming years.

Cheers y’all Aidan Ryan

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