RAS_CAL
Suicide is the leading cause of death for Australians aged between 15 and 44. Men are four times more likely to die by suicide than women and ABS data (2012) shows more people die from suicide than road deaths. Majority of the victims don’t want to die they just want their pain to end. Everyone has a role to play in preventing suicide. Choices we make today can help prevent suicide. With each pack sold, Rascal takes the money to Lifeline and then purchases more materials. The money then goes towards the Lifeline Crisis Centers.
LIFE_LINE
Rascal Ltd Pack Co and Lifeline have joined forces to bring you limited edition tote packs and pouches. Each pack is created from bought materials from Lifeline Op Shops, which is then hand sewn together to create exclusive packs. With the use of bright colours and funky patterns, Rascal aims to help create raise funds and promote awareness of suicides in Australia.
RAS_CAL
This poster is to create an awareness of depression and suicide by showcasing the topic of Having Fun. With a select few individuals who encounter some form of depression on a daily basis, Rascal aims to help push those bad vibes away and embrace colour and patterns through these limited edition packs.
LIFE_LINE
Rascal and Lifeline Awareness Poster
RAS_CAL
Number one spot to reach out to the audience and fun catching way is through Instagram. Rascal is all about getting the happy vibes out.
LIFE_LINE
Rascal and Lifeline Instragram Post
RAS_CAL
Featured banner on the official sponsor website. Rascal is all about getting the happy vibes out, and accepting your colourful side.
LIFE_LINE
Rascal and Lifeline Web Banner
RAS_CAL
Included in these exclusive tote packs are the informational pamphlet, which will inform the buyer about what impact their purchase has made on Lifeline Crisis centers, as well as instructions on how to prevent someone from committing suicide.
LIFE_LINE
Rascal and Lifeline Informational Pamphlet
RAS_CAL
Quick hype clip of the new range of products through Rascal Ltd Pack Co and Lifeline.
LIFE_LINE
Rascal and Lifeline Instagram Hype Clip
CHEERS! – Rascal Ltd Pack Co www.rascalltdpackco.com.au therascallife.tumblr.com @rascalpacks