Welcome! Fundraising Workshop AIDS Walk New York
HISTORY & BACKGROUND
OVER THE YEARS
AIDS Walk 2011Grand Total
1986 – First AIDS Walk New York 4,500 walkers raise $710,000
2011 – 26th annual AIDS Walk New York raised over $6.4 million.
1982 – GMHC is founded 1981 – First reported cases of AIDS in U.S.
2012 – annual AIDS Walk NY 27th
2008 -- 45,000 walkers raised more than $7.3 million!
Primary Beneficiary of AIDS Walk New York The oldest and one of the largest AIDS service organizations in the country Provides services and programs to more than 11,000 men, women, and children that are living with or affected by HIV/AIDS in New York City
GMHC Programs & Services Mental Health
Provides free, short and long-term psychotherapy and substance abuse services
Workforce Development
Offers job readiness skills and job placement assistance to promote self-sufficiency
HIV Risk Reduction & Health Education
Offers harm reduction counseling services for HIV-positive men and those at high risk for HIV
Housing & Legal Services
Serves over 3,000 clients annually with representation ranging from discrimination to advocacy for overcoming health care barriers
Meals Program
Serves 115, 000 meals annually; distributes 330 food packages per month to those in need
INFO & SCHEDULE
THE BASICS Event Information Date Sunday, May 20 Location Central Park Length 10 km / 6.2 mi Duration approx. 2-3 hrs
THE ROUTE
5th Avenue
59th Street
AM
SCHEDULE OF EVENT
8:30 Sign-in opens 9:00 Aerobic warm-up Opening Ceremony
9:15 Early start line opens AIDS Walk New York
10:00 route opens to walkers PM 12:30 Post-walk concert 3:00 Announcement of results
PARTICIPATION
ASK
YOUR ROLE EVERYBODY to donate to you. Set a goal, and go after it!
your friends, family and coworkers WHY you walk!
USE & SHARE
ENCOURAGE
INFORM
everyone you know join you and register!
fundraising tips and information (ask us questions and don’t be afraid to try out new fundraising ideas on your own!)
BECOME A GREEN WALKER Receive all AIDS Walk New York correspondence through email Bypass lines on the day of the event by signing in at the Green Walker Sign-In Area Raise the majority of your funds through credit card donations
Download materials you need from our website (Sponsor Form, Posters, etc) ONE STOP SHOPPING: Green Walkers pick up Fundraising Incentive Awards and Sign-In at the same time.
BECOME A STAR WALKER Set a goal to raise $1,000 or more! Reach your goal and receive: One on one fundraising coaching from the Star Walker Coordinator! Star Pass to gain admission to the Star Walker Breakfast Express sign-in on the day of the event All official AIDS Walk incentive awards and more Limited edition 27th annual Star Walker Pin
INCENTIVE AWARDS $1000 or more $500 or more $250 or more
$150 or more The official AIDS Walk New York T-shirt.
The official AIDS Walk New York Cap and T-shirt.
The official AIDS Walk New York Picture Frame, Cap, and Tshirt.
The official AIDS Walk New York Picture Frame, Cap, and T-shirt, as well as: -Star Walker Commemorative Pin -Star Walker Travel Mug -The "fundraising royalty crown� -V.I.P access to the Star Walkers Club breakfast
Star Walker Sign-In Registered Star Walkers may sign-in at Star Walker Sign-In at the corner of 65th St. and East Drive Star Walkers who raised the $1,000 goal will receive their Star Pass to gain admission to the Star Walker Breakfast They can then proceed to the appropriate Team Meeting Area or pre-determined meeting location to meet their team
Star Walker Sign-In
YOUR ONLINE WEB PAGE
SET UP YOUR WEB PAGE Your Fundraising HQ
www.aidswalk.net/newyork
“please log in” If you don’t know your username and/or password, just click the link to request that your password be reset.
EDIT YOUR WEB PAGE My To Do List 1
•Build/edit my webpage •Send emails •Enter offline donations •Edit my profile •Edit login/password
“Change My Goal” Type in your fundraising goal! And remember, it can be changed at any time.
PERSONALIZE Your Web Page Customize your greeting and let everyone know why you walk! Insert a fun image or video! • You can use one of ours or upload your own. • To upload a video, put it on YouTube first and then add it to your page. • Update your video on a regular basis regarding your latest fundraising achievements . Choose one of our themes if you would like! Preview how it will look to make sure everything is just the way you want it! Click “submit” to finish!
SENDING EMAILS
EMAIL EVERYONE! Go to Your Email Center •
Click the “email” tab at the top of your web page
Import Your Contacts •
Choose “Address Book Import”
•
Export Address Book from Gmail, Yahoo, or Outlook
Set up email templates in Email Center – Sponsor Me: asks for support and includes a link to your personal donation –
page Thank you/Matching Gift: a message of thanks to your donor for sponsoring you and instructions for how he/she can utilize matching gifts
– Join my Team: instructs others how to join your team, and includes a link to your personal donation page
– Blank: create your own template and personalize it with your own savvy touch. Save to use again.
SAMPLE LETTERS
Share a personal story "I walk for my mother.“ -Jeff
Add HIV/AIDS statistics “Did you know that every 9½ minutes someone is infected with HIV?” -Scott
Share a personal touch “I'll send a jazz-themed mix CD to every person that sponsors me as a small token of my sincerest appreciation.” –Linsey
FUNDRAISING HQ EMAIL CENTER •Import Your Address Book •Email Templates
•Create your Own Message – remember to save! •Email History Log: Track the people who click on the link to your Personal Web Page!
EMAIL FROM YOUR OWN ACCOUNT •Hyperlinks: Link the url to your Fundraising page into text: Donate to My AIDS Walk efforts! •Tiny urls: Visit goo.gl, and shorten your Fundraising Page url •BCC/Mail Merge: Use bcc or use a mail merge to send a message to all your contacts
MORE ONLINE PROMOTION
SOCIAL NETWORKING Check out our YouTube channel or make your own video!
Download our Facebook Application and advertise your efforts on your page!
Follow us on Twitter @AIDSWalkNY and re-tweet!
FACEBOOK FUNDRAISING APPLICATION Log in: go to your Fundraising HQ and click on the "Fundraise with Facebook" to set up your page Schedule Newsfeeds: get the word out with both manual and automated status updates
Share Your Story: tell everyone why you walk and what AIDS Walk means to you! You Can Also: Thank your donors with a picture, inspiring others to donate Show people your fundraising progress Let everyone know about your upcoming fundraising event Post a link to your fundraising page
OFFLINE PROMOTION
PROMOTIONAL MATERIALS Download at aidswalk.net/newyork
Donation Can Wraps
“Sponsor Me” Flyer
“I Walk” Posters
TIPS & IDEAS
COMPUTER SAVVY
CORPORATE
- YouTube
- Email Signature
- Denim Days
- Matching Gift
-Blog
- Office Potluck
What type of Fundraiser are you? - Dinner with Friends
- Sports Tournament
- Guest Bartending
- Bake Sale
-Benefit Concerts
- Penny Wars
SOCIAL BUTTERFLY
STILL IN SCHOOL
FUNDRAISING IDEAS – Tailor your email signature – 50/50 Raffle – Silent Auction – Office Pie Smash – Sell Your Crafts – Office Dress-Up or Down Days – Put the person who will donate the MOST at the top of your sponsor form, inspiring others to donate more
– Decorate Your Desk at Work – Tailor Your Answering Machine Message – Guest Bartending – Business Cards – Happy Hour Fundraiser – Birthdays: Donations instead of Presents – Bake Sale
MANAGING DONATIONS
DONATIONS Credit Card
Cash and Checks
Use your personal fundraising web page
track with sponsor forms - collect the money then and there -keep track of your offline donations and don’t forget to note any matching gifts!
Mail offline donations AIDS Walk New York Old Chelsea Station P.O. Box 10 New York, NY 10113
* Must Be Done Manually
ENTERING OFFLINE DONATIONS What is it? Cash, Checks ,or Matching Gifts
To enter your cash & check donations: Under “My To Do List”, select “Enter Offline Donations” Then select “Enter Pledge”
DOUBLE YOUR EFFORTS MATCHING GIFT Ask Establish
every donor about his/her matching gift program! your own matching gift program: -Ask your supervisor or CEO to match your every donation -Ask him/her to match what you raise at your next fundraiser -Ask him/her to match all donations made by employees
Use the Matching Gift Search Engine on our website to view current participants! -Go to “Raise Money” -Click on “Matching Gift Information”
THINGS TO CONSIDER
FOLLOW UP After you receive a donation: Use the “Thank You” and “Matching Gift Thank You” templates in the email section of your fundraising HQ Thank donors publicly on Facebook and Twitter Send handwritten “Thank You” notes to those who sponsor you. It adds a personal touch and your donors will surely remember the gesture when you ask them to sponsor you again the next year!
REMAIN COMMITED‌ to Reaching Your Goal
Make a Sponsor Checklist List everyone you know and choose 5 people you can ask first! Secure the easy donations first!
Donor Chain If a past donor can’t donate as much as they did last year, ask them to donate what they can. Every bit helps. Ask them to forward on your request for a donation to their contacts who might be able to make a contribution!
Follow Up Send an email or give them a call! Sometimes they might forget!
Thank YOU for participating in AIDS WALK 2012 Now get out there and fundraise! We love you!