MODEST
THE NEW TITLE
Talking about fashion aimed at Muslim consumers, the so-called Modest Fashion, clearly means opening up new horizons for the international Fashion scenario. In fact, we already saw that it is possible to move through colors, fabrics, different styles and shapes even within the rules set by the Islamic culture, with brand new and interesting taste and aesthetic sensitivity; dressing is a form of communication, and it can be done starting from the most diverse assumptions. This is what Modest Fashion is teaching us all, and our new publication takes the opportunity to bring it to the attention not only of professionals in Fashion industry, but also of final consumers themselves, who, therefore, will be able to direct their taste and choices. ANNIESA HASIBUAN
Over the past few years, the clothing defined within the parameters of “Modest”, namely the fashion that people observing the values of Islamic culture chose as their own, generated a turnover of more than 300 billion dollars and is estimated to reach about 480 billion dollars by the year 2019. Already today Muslim consumers represent 11% of the global expenditure on clothing*. These few figures show the magnitude of a market phenomenon which is meant to grow exponentially, also considering how many countries are hosting Muslim communities, including: Saudi Arabia, Russia, Turkey and Indonesia, not to mention France, Germany, United Kingdom, Canada, USA. The requirements of the clothing market are therefore continuously evolving, as well as those of its stakeholders, such as manufacturers and fashion designers, constantly searching for new market sections to satisfy, new niches to reach, new styles to propose. At the same time, Muslim female consumers are today citizens of the world, as curious and interested as can be in what's trendy and increasingly style-conscious. Not surprisingly the booming experience of new hijab-wearing bloggers and influencers is one among the latest phenomenons of contemporary habits. In the light of these considerations, the new title Fashion Gallery Modest will join our publishing series in 2017, with the aim of increasing publicity about lesser-known designers and introducing to professionals in the sector an alternative scenario which is mostly still unexplored, but nonetheless rich in spurs and business opportunities. For Muslim consumers, it will also represents a new connection point with the international fashion world, a looking glass into clothing and accessories excellence. The following pages give you a visual summary of the magazine contents which, in addition to introduce the “modest” catwalks from the main fashion weeks of this area, includes an inspirational section named “iFash™ Ideas”: there you can find the outfits created by the best-known Western stylists which can be personalized and fit according to Modest fashion guidelines, and a section dedicated to young international brands proposing their collections in line with this style. Fashion Gallery Modest places itself as a useful working tool both for those who are already familiar with this market and wish to keep up to date about brands and new designers from all over the world, and for the sector's professionals who want to explore this new clothing frontier, gaining the opportunity to expand their own production and creative range. Similarly, this publication also addresses an upper-middle target of fashion addicted Muslim consumers wishing to discover the best designers' collections, or find new fancy, non-mass brands.
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FIND OUT MORE
London consulting agency McKinsey & Company's “Global Fashion Index” ranks Modest-wear in fourth place in the list of the ten most influential sectors of the global fashion industry in 2016. If Modest industry were a country, it would be ranked third after USA and China*** Today, Muslim consumers spend on clothing more than United Kingdom, Germany and India put together** 62% of Muslim populations consists of young people under the age of thirty Turkey, United Arab Emirates, Indonesia, Iran, Saudi Arabia, Nigeria and United States are among the countries with the largest number of Muslim consumers, together with the European audience formed by France, Germany, United Kingdom and Italy. DKNY, Dolce & Gabbana, Zara, H&M and high-end e-commerce website Farfetch.com launched targeted collections dedicated to Ramadan and Modest end users
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fonte: Global Islamic Economy Report 2016 fonte: Al Jazeera fonte: Global Islamic Economy Summit Roundtable series
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THE MODEST THOUGHT GET THE LOOK NEW-GEN BRANDS
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JAKARTA
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ANNIESA HASIBUAN BYVELVET DIAN PELANGI ETU HANNIE HANANTO ITANG YUNASZ JENAHARA KAMI IDEA KHANAAN LUSENSE KD MAIMA INDONESIA QONITA GHOLIB RANI HATTA RIA MIRANDA
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MALAYSIA
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DOUBLE L FAZURA X ADRIANNA YARIQA KIVITZ MFA NAJUA YANTI OWL BY ND PAPILLON REBORN29 TASMIAH YANS CREATION
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RUSSIA
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FABERLIC BY ALENA AKHMADULLINA IGOR GULYAEV MOEL BOSH OKSANA FEDOROVA SLAVA ZAITSEV
Interview by Lidia Casari
THE MODEST THOUGHT The IslamIc FashIon & DesIgn councIl (IFDc) Is a global organIzaTIon oFFerIng comprehensIve supporT anD TraDe opporTunITIes To The moDesT FashIon InDusTry players anD consumers.
alIa Khan,
chaIrwoman anD FounDer, Tells us abouT TheIr presenT anD FuTure InITIaTIves 8 When was IFDC born? What’s its mission? I came up with the idea of Islamic Fashion and Design council (IFDc) when I was very seriously looking into launching a modest fashion line. at that point, I realized there is very little support, no council, or even organization that can help to support and develop the industry players, designers, consumers, etc or even bring them together on one platform. hence I founded the council in late 2014. a short 2 years later, we are the world’s leading modest fashion and design council representing the Islamic economy and its stakeholders. with offices in 10 countries (hQ in ny, usa, other offices: uK, Italy, south africa, Turkey, russia, canada, pakistan, and an affiliate office in the uae and with Indonesia and malaysia upcoming) and growing rapidly to other countries. we align ourselves with government entities, retailers, media, global events, etc to ensure that modest fashion is rendered the positioning and opportunity that this mammoth space deserves.
8 In the latest issue of COVER magazine, the online publication promoted by IFDC, the first PRET-A- COVER™ virtual fashion week was presented. Can you explain us what this innovative project is about? yes :) IFDc has produced the world’s first virtual fashion week. Designers now have an easier, more effective way of getting discovered globally, increasing commercial opportunities, and brand value. This is the beginning of a revolutionary concept that will change the way great designers are discovered worldwide. already being noted as the “go to” section for buyers, merchandisers, retailers, and consumers from around the globe, pret-a-cover™ Fashion week will give readers and industry players every bit the excitement and experience reminiscent of fashion weeks but with ease in accessibility and opportunity. we wanted to do something disruptive. we felt the typical fashion week model was tired and exhaustive. It was time for a change in the way we do things in fashion so that more designers can get exposure to our exciting market without the exhaustive measures it normally takes. Through pacFw, we intend to offer more equal opportunity for all talent and businesses without presenting the challenges that normally come with partaking in a fashion week. we hope this and a few other initiatives we are planning to roll out will change the way one thinks of how business can be done in fashion.
www.ifdcouncil.org
8 What are the activities and events IFDC is going to foster in 2017 in order to make Modest Fashion more accessible to consumers all around the world? we are increasing our pret-a-cover™ (pac) program with retailers. like stores have a prêt-à-porter section for ready wear, couture section for party wear, active wear section for sporty clothes, there will now be more prêt-à-cover sections throughout mainstream stores for modest wear. IFDc will be consulting retailers on setting these sections up and launching them with success. we will also work with them on increasing traffic to their stores that would not have otherwise been realized without this new section. In addition to this, we are going to increase our activities with pacFw to bring more opportunities worldwide to the designers and consumers. we will also increase our positioning of cover magazine which is the only publication of its kind connecting fashion, arts, and design with the industry players and consumers. In summary, our global activities will reach new levels in 2017. 8 In your opinion, how will new Modest generations’ approach to both retail and e-commerce shopping of clothing and accessories evolve in the years to come? we need to see some serious changes happen in retail in order for this to keep up with the change in consumer habits and appetite. The change is not taking place as I would like to see, hence why we are seeing so many major retailers close down their stores, etc. It’s a shame. It doesn’t have to be. I see a lot of the same issues as what I call the “nokia” issues. They just forgot to improve with the times and now they are in trouble. we have some notable solutions that we will be implementing wherever we can throughout the retail industry. 8 Along with Modest Fashion, the fields which generated the most appreciable global sales volumes in 2016 were activewear, curvy apparel and genderless collections: what clothing sectors do you think are the most promising for Modest Fashion? (e.g. high-end, casualwear, fast fashion, etc.) modest fashion consists of a range of different looks and types throughout the globe. There can never be one particular category that addresses the general taste and trend. That is why modest fashion is so special. Today, if you were to study the looks and styles being offered by the top 5 best selling stores (online or offline), you will never find them all to have similar looks and styles. They vary, because the audience is diverse. and that’s good news for everyone because if you can prove you understand this consumer, you will most likely be able to offer what you have with success to them!
GET THE LOOK Catwalk trends from the most-wanted designers worldwide. Milan, Paris, New York, London offer iFash tips and multi-purpose outfits that can be easily styled and mixed up with a modest flavour.
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1. Dolce & Gabbana 2. Baldinini 3. Coliac 4. Lanvin 5. Stella McCartney 6. Sportmax 7. Vionnet
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1. Miu Miu 2. Bulgari 3. Loriblu 4. Giuseppe Di Morabito 5. Tory Burch 6. Valentino 7. Gucci 8.9. Valentino
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NEW-GEN BRANDS
Far from the catwalk spotlight, a new circle of talented, indie brands is entering the international fashion scene, arousing great interest among buyers and style insiders. Clothing, footwear, accessories: here’s our modest-oriented selection for Spring-Summer 2017.
CETTINA BUCCA
“Italian Emotional Couture” is how the designer herself likes to define her sartorial creations. Joy, art, beauty, force are the main protagonists of her fashion collections, and the whole brand identity expresses a deep love for craftsmanship and Italian textile heritage. The SS-2017 collection focuses on the idea of “reawakening”, in a permanent dialogue among various natural elements, such as air, water, fire, earth and metal. Precious textures, delicate but with a strong visual effect, join the textile range: brocade, silk, organza, sequin layers, for a stylish yet vibrant female wardrobe. www.cettinabucca.com
LELLA BALDI
For t y years of tradition and st yle in the footwear manufacturing field represent the exclusive signature of this brand, 100% Made in Italy. Daily glamour and an eye on comfort are the key points of their collection, where classy items are mixed up with more unconventional, up-to-date options. From urban flats to sculpted heels and wedges, their shoe range can easily please any fashion whim. www.lellabaldi.com
GIULIANA MANCINELLI BONAFACCIA The jewellery collection created by this young Italian designer was born in 2011, and originally made of semiprecious stones and coloured brass. The geometr y of shapes and the per fect harmony of their volumes are the main source of inspiration, ennobling the use of plexiglass and Swarovski crystals in each design, for a very fresh effect. Finalist in 2014 for the “Who is on next?” project launched by Altaroma in collaboration with Vogue, Giuliana has now turned on also a full bag collection, and she is considered one of the most noteworthy jewellery designers on the international fashion set. www.giulianamancinelli.com
SALAR Salar Bicherenloo, from Mexico, and Francesca Monaco, from Italy, are the creative duo hiding under the name Salar. Both designers have got a professional background in well-known fashion companies, and since their solo debut in 2010 many important steps have been taken. Salar is now distributed in more than 120 points of sale with a yearly six-figure turnover. The key for success? Being very responsive towards the market demands, intercepting the buyers’ requests, and translating all this into a high-quality, yet fashionable and young product. For Spring-Summer 2017, a Hawaii mood echoes in the collection, exuding joyful and playful sophistication. www.salar.it
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ANNIESA HASIBUAN
DETAILS
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HANNIE HANANTO
MAIMA INDONESIA
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RANI HATTA