Hey AIESEC! Thank you for showing interest in being part of the National Support Team for AIESEC in Lebanon. We are very excited to open these NST positions to create a remarkable team full of committed and authentic individuals to work together to improve our organisation. That being said, these are not mere positions you are applying for. These roles were designed to challenge you, to make you think out of the box, to give you the freedom to run your own projects, implement your own ideas, and to develop you personally. Your roles will be difficult. They will require you to be at the top of your game at all times, will stress you out, and will occasionally frustrate you. This will not necessarily be an easy ride. But the rewards of this experience will be more than worth the obstacles. You will have the chance to learn new skills, understand your competencies, work with different personalities and individuals, and have the freedom to make your ideas a reality. If you’re up for a challenge, if you’re up to step outside your comfort zone, if you’re up to help implement ideas and processes that will make your entity greater, do not hesitate to apply. We are all excited to see which ones of you step up to the plate. Good luck! MC 961 AIESEC in Lebanon
oGCDP
iGCDP
PR
oGIP
Brand Manager & CRM Officer
International relations responsible
Content developer
online marketing responsible
Brand manager
Content developer
Market consultant
Answer all the questions in the general questionnaire Please include your name and surname, birthday, email, skype name, phone number, home LC, AIESEC entity, your most recent role in AIESEC, and the date on which you joined AIESEC (mm/yyyy). Answer all the questions for the position you are interested in; you may apply to as many positions as you like and are free to design it as you wish. Please keep your application to 3 pages Please submit this application as a pdf to rawan.zaher@aiesec.net. The name of the file AND the subject of the email must be in the format [Position]_[LC]_[Full Name] Please submit your final application by 11.59pm on the 3rd of February.
28thth Jan
3rd Feb 11.59 pm
NST applications released
Application deadline
4th – 6th Feb
7nd Feb
Selection Announcement
( 1. Your Lifeline When plotting your lifeline, consider key events in your personal and AIESEC life (graduation, relationships, leadership, etc.), the challenges you’ve faced, and other significant experiences (victories you’ve achieved, crises you’ve endured, fears you’ve overcome, stands you’ve taken and lessons you’ve learned). Mention the events and place the points on a horizontal line to correspond with the intensity of your emotions. Once you feel satisfied that you have captured your major personal events and experiences that shaped you, draw a line to join the dots. Feel free to present in any manner- it can be drawn out by hand or submitted on a Word page.
2. What is your motivation and ambition to work in national team of AIESEC in Lebanon? 3. What do you see is role of the National Sales Force in supporting the Entity growth?
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Role Description: Manage the brand assists of Global Citizen in different campuses to make sure the LC marketing will be aligned to national guidance. Present AIESEC cohesively for the customers from all the Channels
Role Duration: Feb 15th – July 31st Accountable to: MCVP oGIP
Key Activities: Create and develop graphic materials for online and offline promotion Create national marketing guidance with MC VP oGCDP LC Marketing content coaching Follow Up with new sign-ups on EXPA from “Open” to “Applied” Analyze customer behaviors
Time commitment: 8 hours/week Background and Competencies: Understanding of Basic operation process of oGCDP/EXPA Design Skill Time Management Skill Basic Analytic Skill Communicational Skill Innovation Operative Team working skill
Key performance indicators: No and quality of the graphic designs created Marketing content feedback from the EPs and VPs Conversion rate from “Open” to Applied
oGCDP: BRAND MANAGER AND CRM – QUESTIONNAIRE 1.
Create a template for Opportunity MKT posters (by hand or digital)
2.
Why are you applying for this specific position?
3.
Create a proper communication channel from LCs to MC in order to ensure proper downscaling and coordination of material creation
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Time commitment: 5 hours/week
Key Activities: Attend Training sessions on IR Framework Creation Coordinating national products (welcome packages, outings, possibly accommodation) Coordinating with MCVP iGCDP about Opportunity partnerships Deliver market research about key partnerships with other countries and co-delivery and ensure their fulfillment
Background and Competencies:
Key performance indicators:
Basic iGCDP or oGCDP functional knowledge, preferable to have dealt with value delivery before Current of previous Middle manager (preferred) Organized and structured Willing to learn Ability to make decisions on their own
No of new partner countries contacted No of applicants from partner countries Conversion rate of Opportunities from Opened to Approved
Role Description: Working with the MCVP to coordinate our entity partners, methods of communication and ensuring fulfilment of goals with partners.
Role Duration: Feb 15th – July 31st Accountable to: MCVP iGCDP
iGCDP: INTERNATIONAL RELATIONS RESPONSIBLE – QUESTIONNAIRE 1.
Create a framework of main topics and flow (progression and content titles) of the opportunity promotion booklet of Lebanon
2.
Why are you applying for this specific position?
3.
What needs to change in the way we promote opportunities in order to align with the new Customer Flow?
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Role Description: Manage the brand assets of iGCDP and make sure we are able to market our opportunities with our partners to ensure the approval of the desired number of EPs for our goals
Role Duration: Feb 15th – July 31st Accountable to: MCVP iGCDP Time commitment: 8 hours/week Background and Competencies:
Basic iGCDP functional knowledge Customer Flow understanding Basic EXPA knowledge Photoshop/InDesign/PPT knowledge Ability to understand the market and adapt to it
Key Activities: Understand the iGCDP brand and what our Value Proposition is Create infographics for all stakeholders to make understanding our products easier Overseeing the brand alignment created by the LCs for opportunity marketing material Create all relevant material for iGCDP products (welcome packages, departure packages, booklets, etc) Create NGO targeting material Create material for marketing our iGCDP opportunities in partner countries
Key performance indicators:
# of posters created # of applicants from partner countries % of goal of applications received % conversion of NGOs from cold-called to Meeting
iGCDP: BRAND MANAGER – QUESTIONNAIRE 1.
Create a template for Opportunity MKT posters (by hand or digital)
2.
Why are you applying for this specific position?
3.
Create a proper communication channel from LCs to MC in order to ensure proper downscaling and coordination of material creation
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Role Description: Working with the MCVP on market research of Lebanon as well as feasibility studies to ensure iGCDP targets the right issues at the right time
Role Duration: Feb 15th – July 31st Accountable to: MCVP iGCDP Time commitment: 6 hours/week Background and Competencies: Basic iGCDP functional knowledge, preferable to have dealt with NGOs personally and indepth before Previous experience in academic/rigorous research and report writing Excellent in written and oral English communication Organized and structured Willing to learn Ability to make decisions on their own Proactive and insightful
Key Activities: Attend Training sessions on Market Research and Feasibility Research current trends in the NGO market, the Government and current issues in Lebanon which permit us to expand our operations Create reports regarding the feasibility of project implementation in Lebanon and assess the project concepts that LCs create with the MCVP Create infographics with the NST iGCDP Brand Manager to be able to deliver the results of the reports and feasibility studies internally or to our partners and stakeholders
Key performance indicators: No of reports generated & utalized No of infographics created No of Government collaboration projects implemented % conversion rate of NGOs from approached to meeting
iGCDP: MARKET CONSULTANT – QUESTIONNAIRE 1.
Create a preliminary report on 3 pressing matters that are affecting society in Lebanon (to include intro, basic statistics of each, what other organizations are doing about these issues and a small conclusion on how AIESEC can contribute to tackling these issues)
2.
Why are you applying for this specific position? And what importance do you think it holds for AIESEC in Lebanon at tis stage?
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Role Description: To create separate online marketing campaigns to the right target audiences to garner interest for the Global Talent and Global Entrepreneurs programmes. This includes designing posts, managing the national LinkedIn account and creating separate online campaigns for both AUB and Byblos, depending on their focuses.
Role Duration: Feb 15th – July 31st
Key Activities: Design all marketing material to promote the GE and Global Talent programmes online Ensure product and target audience separation to prevent any confusion between the brands Coordinate with MCVP oGIP to ensure all posts are brand aligned Coordinate with LCVPs oGIP to ensure their goals for online marketing
Accountable to: MCVP oGIP Time commitment: 8 hours/week
Background and Competencies: Majoring in marketing and/or graphic design is preferred Full understanding of Value proposition of exchange and the LDM Adobe Photoshop or Adobe Illustrator Social media management skills Adaptable to change and new ideas Good communication skills
Key performance indicators: No of sign ups for AIESEC in Byblos during the oGIP campaign No of sign ups for AIESEC in AUB during the GE campaign No of sign ups interested solely in our partners’ positions Conversion rate from sign up to accepted is above 30%
oGIP: ONLINE MARKETING - QUESTIONNAIRE 1. 2.
Why are you applying for this specific position? Create a sample promotional post for oGIP for Facebook.
3.
What is oGIP’s target audience? How can we best leverage social media to promote our opportunities to this audience?
4.
Attach any other relevant designs that you have made with your application.
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Role Duration: Feb 15th – July 31st
Key Activities: Creating Graphic and writing materials for the website Creating Graphic and writing materials for the YS campaigns Creating Graphic and writing materials for other events and issues, like special holidays, interviews with partners or students, blog posts about relevant issues
Accountable to: MCVP PR
Key performance indicators:
Role Description: To ensure our stories and ambitions reach out to as many people as possible, we need to have high quality content that tells our stories. The role of the NST Content Developer is to collect and create the visual and verbal content we need to drive AIESEC outreach apart from the specific marketing campaigns.
Time commitment: 6 hours/week
Background and Competencies: Writing experience required, design experience preferred. Basic knowledge of our programs is preferred Excellent writing skills required in English, preferably also French and Arabic. Graphic Design skills preferred but not required. Excellent customer orientation Adaptability and flexibility Need to be able to work with tight deadlines
No of posts created No of written articles created for external use No of externals sharing our posts or articles No of website click through
PR: CONTENT DEVELOPER – QUESTIONNAIRE 1.
Write a blog/article on 5 reasons why you should join AIESEC (max 300 words)
2.
What content would you like to develop to showcase our different stories to different stakeholders (students, NGOs, university, companies)? Please list at least 10 ideas.
3.
Choose one of the following 4 questions to answer: i. Do you like writing? What is your favorite piece you ever wrote? What is your favorite piece you ever read? ii. What’s your experience with doing interviews and/or writing press releases? iii. How do you learn fastest? iv. Describe the toughest deadline you ever had and how you coped with it.