GIP Idea Creation, UNITE 2012 PROMOTION
We brainstormed on concept of promotion, which brands to develop and use, and which messages to have in the promotion. Programme Name: Global Internship Programme [this is the national brand] “Under Programmes”: “Go Business”, “Go Teach” [this is how they can be presented at the national webpage (www.aiesec.no) “Taglines”: Different benefits that can be used for promotion [for example: “Start your international career”] Main follow-ups:
Target Groups, Slogans, Channels
Work to develop the concepts with Dasha
Timeline
SELECTION Main follow-ups:
Define selection steps
Creating/finding the tools
Education/training on how to do it
Define the timeline/time perspective
To know how to say no [branding of AIESEC during selection]
Establish good working relationship within the LC (PM and VP) and between the MC and LC.