LinkedIn Training

My successor!

• Cassandra Ruggiero • Past LCP – AIESEC Guelph

• Starting July 1st officially • cassandrar@aiesec.ca

Linkedin Communication portfolio Coaching call http://linkedin.com

Objectives • Get you ready for your career by using Linkedin • Leverage LinkedIn for – External Relations – Alumni Relations

• Better AIESEC online branding • YOU teach your Local Committee after

Why? • • • •

2 millions Canadian workers are using it #1 tool for HR departments Google your name, it’s the first result Social network the most under-utilized by AIESEC Canada

Your profile • Professional picture • Title + Description of positions – No acronym

• Public Profile recommended for better Google results • List all schools/jobs experience

Connections • You need at least more than 10 • Bigger it is, the most easier is it to find new connections • Import from your Gmail, but only invite people you know • Invite AIESECers and stakeholders you have been dealing with • 1st, 2nd, 3rd connection

Recommendations • Only from people you have been working with • Do not SPAM

Groups • Do not create a LC profile, create a group instead • Join AIESEC Canada Group – Invite your alumni

• Groups by city for alumni – Not mandatory to create one

• Good for alumni communication and brand credibility • Add BoA as Manager

Events • Use it for – Corporate breakfast – Alumni eventss

• Gives credibility to your event • Connections of your guest will see they are attending

Alumni Relations • Look for existing alumni in Groups and search • Update their current position in their company • A way to contact them if no email

External Relations • Search contacts in companies • Get the name of the right people based on their position • Add people after networking events, get more knowledge on them before recontacting them • Get introduced through connections

External relations • Find relevant groups • Use LinkedIn Answers • Answer to relevant questions – DO NOT SPAM

• Marketing calls booked in the past!

Questions? Suggestions?

• Jerome Gagnon-Voyer • jeromeg@aiesec.ca • Resources: • http://windmillnetworking.com/2009/08/11/linkedin-profile-tipsthe-10-mistakes-you-want-to-avoid-and-why/

• Linkedin Learning center: • http://learn.linkedin.com/