2016 AIESEC IIT KHARAGPUR EVENT REPORT
CONTENTS LCP ADDRESS EVENT TIMELINE INDUCTION SEMINAR – MOMENTS ACTION PLAN THE MARKETING CAMPAIGN
IMPACT NUMBERS COMPARISON DIVERSITY
THE TEAM
LCP ADDRESS Dear Reader, AIESEC, as the world’s largest youth run organization, strives to ‘Engage and develop every young person in the world.’ This year, AIESEC IIT Kharagpur made the ‘AIESEC Experience’ accessible for everyone. The main purpose of AIESEC as a student body in IIT Kharagpur is to develop a leadership which is self-aware ,solution-oriented, capable of empowering others and most of all, a world citizen. This leadership experience, is surely a unique take-away for all bright minds in this campus. The recruitment process, for the first time, conducted an induction seminar prior to interviews and group discussions. This creation worked well by letting more people know and understand what AIESEC strives to achieve. I would like to thank the organizing committee ‘Afroz’ for conducting a fast-track and smooth recruitment process, the marketing Team ‘Brand masters’ for creating an inspiring marketing campaign, our sponsors for supporting us in our cause, and most of all, each and every IITian that chose to engage with us. AIESEC will be an organization in this campus which always will strive to achieve its purpose by delivering diverse and intense leadership and management experiences.
Regards, Vinayak Mahbubani President AIESEC IIT Kharagpur
EVENT TIMELINE Sponsorships This process continued until the very last day before the GD’s. The sponsors were local shops and stores like: 1. Javed Habib 2. Cold Roll Ice Cream Parlour 3. Hotel Park Restaurant
Selling of forms Forms were sold to interested applicants in two ways. The interested students approached the members and also, the whole LC went for a doorto-door approach while selling forms.
Word Of Mouth The word of mouth was carried out throughout until the induction seminar, where all the members of the LC were responsible for giving a brief introduction of AIESEC to other students and share their experiences. Based on this, the forms were sold to the interested applicants.
EVENT TIMELINE Induction Seminar
The Induction Seminar was conducted for those who bought the forms. Each of the portfolio functions were briefly mentioned and the working of AIESEC was explained as a whole. The seminar ended on a funfilled note as the interested applicants were introduced to the jive culture of AIESEC.
GD and PI Rounds
The GD and PI rounds were conducted with the help of the whole LC. Students were given chances to put themselves in different situations and were tested for their creativity and team spirit. Apart from this, all the AIESEC values were judged in every one of them. The Talent Management made a comprehensive guide to evaluate these rounds.
Induction of New Recuits
The Induction of the new recruits was a fun-filled process, where they not only got introduced to AIESEC as a global organization, but also started to make new relations from then itself. Further, Portfolio specific induction was then carried out.
INDUCTION SEMINAR - MOMENTS
ACTION PLAN The Organising Committee had an enormous task of conducting a successful recruitment process within half a month. The OC faced a big task to get participation from the students with the major college fests clashing with the schedule. Moreover it was hard to draw in local sponsors, as most of the local businesses were already sponsoring the big fests. However, with the help of the Business Development and Marketing teams, the mark was met. More focus was put on offline marketing rather than online marketing as the online marketing platform was saturated with the publicity of the fests. Instead of a general word of mouth where the students were simply informed of the recruitments, the LC engaged them in meaningful conversations and they were told about the way AIESEC functions. An induction seminar was later held where students were provided with more information. Finally, Group Discussions and Personal Interviews were conducted, based on which the new recruits were shortlisted.
THE MARKETING CAMPAIGN
IMPACT NUMBERS Total Number of Forms Sold = 145
Number for GD’s = 75
Selected for PI’s = 43
Selected Recruits = 21
STATISTICAL COMPARISON Recruitment Statistics 300 250
248
245 200
178
150 145
145
100 50
30
0 2014
75
68
65
23 2015 Total Number of Forms Sold
43
21
2016 GD Turnout
PI Turnout
Selected Recruits
THE DIVERSITY GRAPH
B.Tech
M.Tech
Management Students
Law Students
Presented By:
THE TEAM - AFROZ EBC’s OCP Members
Aaditya Singh Rajawat Abhinav Dhole Saripalli Sreekar
Razdeep Hajong Aakarsh Yadav Runjhun Goswami Beena Mahto Umang Palod