Expansion Entity President 2019 AIESEC in IIT Kharagpur
Vision
Striving to become an LC &ensuring Loud Presence by caring for our people like never before
#Whateverittakes
Striving to become an Local Committee • Up gradation to OE 2. • Highest Ever Outgoing Realizations • Finances (Event Budgeting & Debt Clearance) • New Market Exploration (NIT Durgapur & Jamshedpur • Global Entrepreneur • Poor Pipeline
Loud Presence • • • •
Highest Ever Participation for YSF On ground Events Proposal to get under TSG Presence at National Conferences
Our People iXP RnRs LEAD Sessions/BootCamps Blue Month Alumni Newsletters/EB Instagram Informal Engagements Local Congress in Autumn Semester Conference RnRs
Targets VS Achieved Outgoing Global Exchange
Business Development:
T - 79 AP | 61 RE A- 30 AP | 35 RE 57.3%
T-2,50,000/A- 115000*/(Invoiced Amount)
46%
Good Morning India: 5 RE | 0 RE
Story Til Now..
Business Development We Sell We Close
Mukur Gupta Second Year UG Student ManufacturingMukur Science and Engineering Gupta Vice-President Business Development-2019 Third Year UG Student Manufacturing Science and Engineering Vice-President Business Development-2019
Year Snapshot Date
Event
Venue
31st March
Balakalakaar
Dish Seema Centre
7th September
World’s Largest Lesson
Kendriya Vidhyalaya
14th October
The Inflated Thoughts
TSG
15th October
World Café
Billoo’s Restaurant
19th October
YouthSpeak Forum
Netaji Auditorium
Key Focus Areas Membership Experience
University Relations
Branding Pre-events
Budget of Events
New Initiatives World’s Largest Lesson • Impacted around 400 students • Engaged external volunteers for the first time Crowd Funding for BKK • Professors and Ph.D students targeted for the first time • Raised INR 20k via Crowd Funding Customized Proposals • Customized Proposals and deals were proposed • Resulted in increased number of replies from the companies
University Relations • Dean SA and President TSG were engaged in multiple occasions • Proposal to get under TSG is approved by Dean SA & being reviewed by a special Committee Branding Pre-events for YSF • Four Pre-events aimed at SDGs • Two Direct Marketing events (Inflated Thoughts & World Café) directly engaged 107 students of kgp • AI workshop to boost external participation in YSF (Attendees115)
Targets Vs Achieved Activity
Target
Achieved
T vs A
BKK sponsorship
Revenue – 50K (Profit-20k)
Revenue-20k (Profit-6k)
Revenue- 40% (Profit-30%)
YSF Sponsorship
Revenue – 2.0L (Profit-80k)
Revenue-95*k (Profit-37k)
Revenue- 47% (Profit-46%)
YSF- External Participation
100
115
115%
YSF – Internal Participation
300
300
100%
External Relations
1 long term partnership in: Travel, Media, Logistics, insurance
0
0%
What went right!!! • • • • • • •
Engagement in Pre-events Public Relations in YSF University relations and recognition Crowd funding campaign for Balakalakaar Membership engagement and pipeline Customized deals and proposals EP kits for Summer EPs
What failed!!! CSR for BKK
Long term partnership for ER
WLL in spring sem
Marketing of YSF
Media Relations
Sponsorship for YSF
YouthSpeak Power Talks
Post event Relations with Clients
BKK receivables delay
Lack of OC JD
Questions?
Thank You
People Management
“Why leave” Vs “Why stay”
What went right? 1. 2. 3. 4. 5.
MB Bootcamp in Q1-Q2 ALS in Q3 GB outings and Hangouts Newsletters Internal Communications channels started on Instagram with projects like iXP Campaigns, Shades of Aasma for EB Branding. 6. Membership was at 20% passives and 10% Detractors which resulted in high friend referral rate in FebRec 2020 7. 15 iXPs
Major Failures
1. Failure in implementing 100% TS and PM Processes 2. SLC 2019 being cancelled 3. Irregularity in hosting MB spaces in nd Semester. 4. Local Education Cycle not implemented well. 5. MC Audits.
Achievements: Q1-Q2
Q3-Q4
Productivity
1.03
0.3
Retention
60%
80% (*90% in 1st Years)
PM Processes Implemented
67%
TS Implemented
67%
Thank You!
Operations
Focus for the year Customer Experience
Conversion Ratios
Year Snapshot Focusing on Graduating Batch
Outgoing Preparation Seminar
Highest Summer Peak
Tapping External Market
Target vs Achieved Approvals – 79
Approvals – 30 (38%)
Realizations – 61
Realizations – 35 (57.3%)
App-Apd Ratio – 25%
App-Apd Ratio – 34.8%
What Worked Potential in Grad Batch (GV)
Sprint Cup (GV)
CX Team (GX)
Culture
Sub Product Marketing (GE)
External Market Research (GE)
What went wrong Skills Training (GV)
UG Market (GV)
Shifting to EXPA
Winter CX
Improper Execution (GE)
Product Knowledge (GE)
Questions?
Thank You
Finance and Branding
Key Focus Areas Balakalakaar: Profit of 32%
YSF Pre-events: Participation of 130
YSF: Profit of 39*%
Major Investments • • • • • • •
Online marketing through Ads on social media Autumn Local Conference President’s Election AGM and AIIAN OPS & EP kits Farewell IXP RnR
What worked out!!! • • • • •
Proper tracking of all the financial dealings throughout the year Offline marketing and branding of AIESEC throughout the year YSF expense cut down by 52% Branding pre-events for YSF Coaching workshops
What went wrong!!! • • • • •
Additional expense from the entity in the internal events Documentation of exchange experiences for branding Reduced Approval Fee Good Morning India Exchange RnR
Questions?
Thank You