AIESEC for Enablers Process Booklet
Introduction This little booklet was made in order to explain, in a clear and understandable way, the process we should follow to deliver the best experience possible for iGV, iGE and iGT enablers, according to our Customer Flow. It is the result of an intense brainstorming and a participative workshop that were organized during the EB summit held by MC DZire, on September 22nd, 23rd and 24th 2016, in Blida.
The objectives of this document are: To set clear guidelines that can be used by every single team member in every LC in Algeria; To frame, professionalize and align our relations with the enablers; To get rid of the negative mindset according to which ICX performance requires huge human resources to organize projects that will attract EPs: our role is to deliver Leadership Development experiences to as many people as we can and have the widest positive impact possible.
Importance of Enablers for AIESEC in Algeria
We need to commit to our mid-term ambition and its statements, because it’s relevant in Algeria more than anywhere else. See how Enablers will help us achieve it below:
Enablers are in direct contact with the local communities, at a daily basis. We cooperate with likeminded NGOs, startups and companies because their actions are relevant and they know what our society really needs.
Enablers’ activity will define our ICX performance and how much it will grow in order to contribute actively to the overall national goal of 1K. Do we want ICX to deliver 50 or 500 experiences? Enablers are the perfect key for AIESEC to become accessible to everyone, everywhere in Algeria. As we strive to see the world around us change for the better, we need to widen our reach, because a wider reach means a bigger impact.
Customer Flow for Enablers
Schools & NGOs
Schools, Startups & Companies
1. Target your enablers: • •
Do a serious online and offline market research and build a strong database Get in touch with your targets during events and fairs, as a first contact Examples: - Global School -> Private middle and high schools - GE -> Startups and SMEs: 3 months, no salary for the EP - GT -> Language Schools: 3 months, salary for the EP
2. Sales: • •
• •
Prepare your tools and your speeches Use your sales booklet (AIESEC and project presentation, value proposition, etc.) to be sent by email or handed to the enabler’s representative Presentations, videos and testimonials can strengthen your offer Explain well the AIESEC Purpose and sell it as what’s unique in your offer
Explain the options you have for the enabler and make sure you choose, together, the right one for them:
iGV
Decide which formula you will propose to each of your targets: - To sell a ready project + EPs to the enabler - To sell only EPs (the enabler already has a project) Always remember to highlight the fact that your project is SDG-aligned, based on the Algerian reality. If your enabler is not aware of the SDGs, try to update them about their importance and make them feel involved in your ambition to contribute to their accomplishment.
iGE
What would be the best option for your target: iGE or iGT?
iGT
Your choice depends on your enabler’s requirements: - Duration of the internship - Job description - Price of the product - Readiness or not to pay the intern
3. Meeting: Presentation of the booklet (and PPT, if possible): value proposition, SDG contribution, LDM, etc. Clear expectation setting: whole process explanation, project’s details (JD, working hours, needed preparation, duration, realization timeline, etc.), each side’s responsibilities (visa, accommodation, leadership development framework, etc.) Project/opportunity coordinator: select one from the enabler’s side for a better communication.
iGV
If your enabler has a good opportunity but can’t provide accommodation, you should. But make sure they provide other facilities, such as food and transportation. AIESEC and the enabler need to be complementary.
During the negotiations, ask the enabler to provide as many logistics as possible.
iGE iGT
When the duration is up to 3 months, it’s highly advised to partner only with enablers that can provide, at least, accommodation. It can be provided directly, or indirectly through a sponsorship to AIESEC.
You also should select ONE project coordinator from AIESEC’s side who will be responsible of communication in ATTR and CONS, then responsible of following up with the experience during VD and ADV.
I explained everything to them, and they said “yes”. What are they still considering? Why can’t you just take my EPs, Enabler?
1. Contract: • • • •
Sign the contract that includes everything discussed with the enabler Involve the enabler in the visa process (host declaration and supportive invitation letter) Make sure your contract is customized to each specific enabler and that it keeps all involved parties (AIESEC, the EP and the enabler) accountable to each other about their responsibilities and the actions to take in case any of them doesn’t fulfil them Explain that the fees, for each EP, should be paid at its approval (not earlier nor later) A contract template is provided by the MC. LCVPs can ask their MCVP for it.
2. Communication: LEAD Nurturing should be ensured to showcase GCPs and testimonials from Algeria and abroad. It can be done in several ways (newsletter, calls, SMS, visits and meetings)
iGV
•
Final list of EPs, approved by AIESEC, to be shared with the enabler
iGE
•
iGT
•
Provide the company with a shortlist of applicants for them to interview and make the final decision on the EPs that will be approved The enabler selects and approves the EPs
Okay, now that I brought them the EPs they wanted, should I take care of the EPs or of the Enablers? Can’t I just leave them alone and celebrate my LC’s growth? With Cookies. Somewhere cool.
In VD, some priorities need to be discussed and negotiated with the enabler. You have to agree, from the begining, on who should do what.
1. Co-deliver, with the enabler, the IPS and Leadership Development Framework for the intern 2. Follow up with the EP and the enabler: • • •
Permanent communication with the Opportunity Coordinator to make sure the enabler is fulfilling all of its responsibilities (project delivery, accommodation, salary, etc.) Ensure the EP is committed and fulfilling their JD Keep listening to both of them and constantly seek for their feedback Don’t forget about your SnS responsibilities towards the EP during VD. You have to: Provide them with an airport pick-up, an EP Buddy and departure support Accompany them to their First Day at work
Let’s not pretend you didn’t like it, Enabler! This experience was beyond your expectations and I did everything to deliver value for both you and your EPs, so don’t be selfish: talk about it to your friends and promote us in your network. We want everyone to benefit from AIESEC, here!
Seek for the enabler's feedback and evaluate the EP’s experience with the enabler
Run an evaluation meeting where both parties share about their experience
Get the enabler's testimonial and endorsement
Explore future collaborations
Re-launch the opportunity!
Are you ready to rock your ICX? Let’s Practice Together
Market Research: build your database Approach all Private Middle & High Schools in your region to sell AIESEC GV educational projects Approach all legal NGOs in your city/wilaya/region to explore GV partnership opportunities Select and approve the required number of EPs you agreed on Once the EPs are here, keep in touch with them and with the enabler to deliver your project and leadership development spaces in the best possible way
Attend all entrepreneurship events and business fairs Invite entrepreneurs, CEOs and businessmen to your events Propose GE to all startups and SMEs in your city/wilaya/region
Propose GT to all Language Schools, SMEs and companies in your city/wilaya/region
Provide the enabler with a list of all qualified applicants Support them during the selection process (interview, etc.) Make sure the opportunity’s JD is being fulfilled and that both the enabler and the intern are satisfied
Assist the intern and ensure the enabler is respecting your contract (visa, salary, accommodation, etc.)
Involve the enabler in the IPS delivery (first week after arrival) Evaluate the enabler’s experience, using the EP’s feedback
Work on improving the project and the partnership
Provide the enabler with the intern’s insights Evaluate our product’s added value to the enabler Get the enabler’s endorsement to approach new customers
Re-raise opportunity
Remember the SnS?
DO NOT MESS WITH THEM!
mc.algeria@aiesec.net