Eid Mubarak Video on Facebook GCP Report
Context Two days before the blessed occasion of Eid al-Adha, we asked the six local committees of AIESEC in Algeria to send us a video wishing the Algerian community a Happy Eid.
The purpose of the video was to spread AIESEC’s vision of peace and fulfillment of human kind’s potential, while maintaining the image of AIESEC in Algeria as a unified front. The outcomes of the video were better than expected.
After a small boost, it has proved to be a great way for our targeted customers to get introduced to AIESEC and interact with its universe without having directly experienced one of AIESEC’s EwA or ELD products.
Overview
Target Men and Women, Aged 18 - 30
Locations Algiers, Blida, Constantine, Oran, Ouargla
Timeline 2 days: 12th and 13th September
Budget 2$
Using Facebook Promoted Posts to increase engagement is a good option in the marketing mix. It gives engagement a boost and reconnects us with fans who haven’t seen our posts in a while. Clicks, comments and shares can get the posts back into the news feeds of dormant followers. Still, the right type of post and a defined target need to be chosen for more meaningful results.
NB. All statistics taken into consideration for this GCP were recorded between 12 and 14 September 2016.
Video Insights 6.683
3.074
0:27 / 0:58
3.564
Video Views
Minutes Viewed
Video Avg Watch Time
10-Second Views
Organic (52%)
Paid (48%)
Organic (58%)
Paid (42%)
Click to Play (52%)
Auto Play (48%)
Impressions by age and gender 40% 35%
31%
34%
25%
99,70%
Germany
0,10%
Tunisia
0,10%
France
0,10%
Indonesia
0,01%
21%
20%
14%
15%
10% 0%
Paid (44%)
Impressions by locations Algeria
30%
5%
Organic (56%)
0% 0% 13 - 17
0% 0% 18 -24
Women (44,5%)
25 - 34 Men (55,5%)
35 - 44
0,00% 20,00% 40,00% 60,00% 80,00% 100,00%
Engagement
Post Insights
36.678 People Reached
Top Audience
Top Location
Women, 18-24
Algiers Province Total Reach by location
Organic (11%)
Algiers
44,80%
Blida
Paid (89%)
0
10000
20000
30000
869 Post Engagement
621
119
67
61
9,41%
Oran
7,24%
Constantine
6,72%
Ouargla
2,34%
Boumerdes
1,64%
MĂŠdĂŠa
1,49%
Tunis, Tunisia
1,49%
Maharash, India
0,75%
Tipaza
0,71%
0,00% 10,00% 20,00% 30,00% 40,00% 50,00%
Post Impact People Reached 35000
32297
30000
25000
20000
173+
1.902+
Likes
Clicks
15000
10000
5000
4434
0 Fans Fans
Non Fans Non Fans
2.485+
453+
Average Engagement
Page Views
Conclusion Facebook is the most prominent online channel used in Algeria. It’s a powerful tool that allows us to keep in touch with our audience and potential AIESEC customers. A good use of such a tool can really make or break the visual identity of any organization, but from this Good Case Practice, here are the main key points:
Leverage video posting on Facebook as they are easy to consume and very catchy.
Don’t be afraid to invest in sponsored/boosted posts so little money can bring you a lot of reach.
Having a defined target for your posts makes your investment worth the while.
Be on the lookout for National Trends Special Occasions and National Holidays are great EwA opportunities, as they provide a way to spark interest in our customers, introducing them to AIESEC and making them interact with us.
mc.algeria@aiesec.net