Online Campaign Report 1 16 March – 26 April 2017
Summership Overview Welcome to this first report that englobes all necessary information regarding the 2017 Summer Peak Campaign “Summership�. The purpose of this report is to keep you updated on the proceedings of the Summership Campaign, while keeping track on our online activity, analyzing and utilizing the relevant data to improve our Online Activities and our Brand Outreach through our Communication Channels (primarily Facebook). This report also includes a small analysis of each LC activities explained through a KISS template, to give a general overview on what to Keep, Improve, Start and Stop.
A look into our Attraction Sign Ups Comparison 2016 - 2017 600 513 500 399
400 321
317
345
308
300 200
164
132 100
58
65
90
89
0 Week 1
Week 2
Week 3 2017
Week 4
Week 5
Week 6
2016
Sign Ups in 2016:
Sign-Ups in 2017:
598
2203
Top Performing Posts
Interactive Posts
Opportunity Posts
Interactive posts are a great way to engage with the audience, since we’re all about a Pull Marketing, we don’t need to always Push our products down our customer’s throats. These posts have engaging content (GIFs, Questions, Games..) that is always relevant indirectly to our products.
A GCP from the Winter Peak Campaign, Opportunity Posts allow us to concertize the experience with a real location, JD and SDG. And they are a crowd pleaser because they allow the customer to really consider a specific opportunity, instead of going abroad in general.
Talking about a Wider Funnel One of our two main strategies to tackle the Summer Peak is to Widen the Customer Flow Funnel: maximizing the sign-ups in the Attraction Phase will allow us to maximize consequently the number or Approvals and Realizations.
This is what we have been doing by following a tight schedule of attractive relevant content through the Summership Campaign, while also counting on Offline Promotion to nurture all the leads.
Sign Ups
2203
Applicants
1089
Approvals
240
LCs Contribution Here are the contributions to the 2203 Sign-Ups by LC from 16th March until 26th April. To be noted that since many LC Channels share the same followers, the hardship of some LCs in working on their brand and being pertinent is serving others who are not really being consistent nor relevant in their Online activities.
Here is the ranking of Sign Ups by LC: 1- Babez with 672 sign up 2- Benak with 582 sign up 3-Oran with 298 sign up 4-Constantine with 249 sign up
5-Blida with 246 sign up 6-Ouargla with 91 sign up
LCs Contribution 91
65
246 672
Sign Ups by LC Babez
Benak
Oran
Constantine
Blida
Ouargla
MC Account
249
298
582
KISS Analysis KEEP - Being consistent in your Online Activities. Constancy is key. - Having Offline Activities to back up your Online presence.
START - Striving for excellence in what you do. Put yourself in your customer’s shoes, if it’s not good enough, don’t post it. - Filling the Online Campaign report, data allows us to improve and perfect what we do.
IMPROVE - Content Creation and Graphic Design - Community Management, it’s not only about posting. You have customers that need to feel your presence.
STOP - Being inconsiderate of your customer, not responding to their messages and ignoring their inquiries. - Writing with typos and bad grammar, check the spelling people!
CONTACT
Mehdi AMAR CHERIF MCVP Business to Customer mehdi.amarcherif@aiesec.net
mc.algeria@aiesec.net