Brand Engagement

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Employer Engagement – Conference Cycle AIESEC in Belgium


AIESEC We are the largest youth-led organization in the world.

Our Why We strive to achieve Peace and Fulfillment of Humankind’s potential.

Our How

We provide leadership development through global internships and team experiences.

Our Goal Engage and Develop Every young Person in the world by equipping them with 4 leadership qualities:

RECOGNIZED BY UNESCO


AIESEC is present in

126 Countries and territories We have

35,000+ active members around the world We work with

9,000+ Partners Every year we run

800+ conferences around the world Every year we deliver

90,000+ experiences We have

1,000,000+ Alumni

In Facts


WHERE ARE WE IN BELGIUM ? Through selective recruitment we usually have an active

membership varying of more than 400 students annually.

Online Presence ●

External Facebook Fanpage 10,000+ followers 45% 18-24 age; 49% 25-34 age Internal Facebook Fanpage 3,144 followers 66% 18-24 age; 31% 25-34 age Internal Facebook Group 1,301 members

www.aiesec.be 80,167 page views in the last year 18,932 visitors 68% new visitors 3,500 returning visitors with 26,886 sessions

Local Offices Universiteit Antwerpen Universiteit Gent KU Leuven KU Leuven Campus Brussel VUB Universite Saint Louis Bruxelles ULB Solvay Business School IHECS Academy UCL-LLN


AIESEC in Belgium

Position inside AIESEC Local Chapter Leader

4% 17% 43%

Our members

Experienced Members 36%

400+ members

42%

58%

Team Leader

+90%

Field of Studies

are between the age of

19 & 26

New Members

HR 7% 8% 40%

11%

Linguistic Political Science Finance

17%

Marketing

17%

Business Administration

Personal competencies ✓ ✓ ✓ ✓ ✓ ✓ ✓

Multi-functional skills Teamwork and leadership skills Cross-cultural understanding Motivated and flexible Can-do attitude Eagerness to learn Drive to generate results

Working field inside AIESEC Sales Operations

16%

30% 10% 19%

Talent Management Finance & Legalities

25%

Marketing & Communication


How you benefit?

How can you partner with AIESEC?

 Brands as youth leadership enablers in the country  Be part of the youth leadership movement AIESEC is creating  Create innovative ideas with your current and future customers.

OFFLINE PRESENCE

Explore the main touch-points with AIESEC membership and become the best option for this top young talent.

 Be a TOP OF MIND company in the future workforce.  Opportunity to interact with very targeted profiles

Explore the main virtual channels and strategies to communicate better with AIESEC membership.

o o o o o o

ONLINE PRESENCE

Last year university students or recent graduates Business, Economic or Marketing background Proactive and eager to learn Experience in team work Young team leaders Strong values


NATIONAL EVENTS Audience: 30 - 300 AIESEC members (depending on the conference) that develop their leadership skills in their work with AIESEC. 22, 23, 24 September 2017

Whole membership 40 - 70 participants

17,18,19 November 2017

Whole membership 200 - 300 participants

9, 10, 11 February 2018

Managers from AIESEC 30 - 50 participants

27, 28, 29 April 2018

Whole membership 100-150 participants

3 December 2017 President’s Elections

24 March 2017 YouthSpeak Forum

Managers from AIESEC 30 - 50 participants

Whole membership + Belgian Youth +300 participants

December/February “NEXT” day Outgoing Executive Boards in local chapters 30 - 50 participants

Conferences are a platform for organizations to showcase their partnership with AIESEC, communicate their vision and values, provide knowledge to delegates on a specific topic/theme, and/or highlight internship and career opportunities.


CONFERENCE CYCLE In-Kind Sponsorship • •

ENGAGEMENT 1. DIGITAL  Logo placement

Distribution of printed marketing materials Deliver of the sponsored product. Some ideas are: o Water o Food/ Meals o Beverages (coffee, soft drinks, energy drinks) o Stationery and office supply o Printings (papers and banners) o Venue o Mobile App for conference cycle

Brand Engagement Activities Special breaks activities and/or pre-conference social media campaigns sponsored by the company, generating a strong brand engagement with attendees.

Report Partner receives a report with graphic material after the event.

on AIESEC in Belgium website, conference newsletter, all conference promotional material and partners’ report. 2 Posts on Facebook group: partnership launching post and promotional information.

+10.900 followers | Age 18- 34 +18.900 yearly visitors

2. ADVERTISING Stands Placement:

option to place banners or stands in the main hall and to distribute POP material to delegates during coffee breaks.

Special Mentions In kind sponsors will be mentioned in the opening and the closing as partners of the event.

LOGO AND PHOTOS 3. FEATURED Showcasing of the audience interacting

 See how a conference looks like - http://bit.ly/aiesecbelgiumconference

with the products. Logo in annual AIESEC in Belgium report.


Objectives: The executive boards go into replanning. The recruitment teams make strategies for their campaigns. Preparation for winter operations.

September 40 - 70 participants

November 200 - 300 participants

Objectives: The executive boards and other members gather together to vote and attend the election’s ceremony of the new president of AIESEC in Belgium.

30 - 50 participants

30 - 50 participants

Final boost for the summer operations. The delegates going to review their strategies for the upcoming operations.

Introduction to AIESEC. The leaders within AIESEC learn how to manage a team. Check-up upon the winter operations.

December February

Objectives:

Objectives:

April 100 - 150 participants

Objectives: The new executive board going to make their year planning, and start making strategies for their summer operations.


Youth for Global Goals In December 2015 AIESEC’s young global leaders and it’s representatives from 126 countries and territories gathered at the United Nations headquarters and signed an agreement to promote the Sustainable Development Goals (SDG’s.)

12,500,000+ People reached through SDG campaigns.

32,100+ Young individuals involved in SDG projects globally.

20,000+ Volunteering experiences aligned with SDG’s and Youth4GG. It aims to activate the leadership potential of young people by engaging them in purposeful and cross-cultural projects around the globe designed to impact the Sustainable Development Goals.

See more here: Youth4GG


HOW TO GET INVOLVED WITH SDGs?

YouthSpeak Forum +300 participants | March 24th, 2017

Objectives: YouthSpeak Forum is an event that brings youth together with business leaders, thought leaders, and experts for a conversation around pressing global issues with the aim to generate new, but most importantly, actionable ideas. This way your company will be recognized as a supporter of SDGs and as a sustainable company . We make this happen by taking our participants through the unique and interactive framework of Inspire, Engage, Act.

AVAILABLE SPACES FOR SPONSORS COFFEE BREAKS – LUNCH – WATER – PARTNERS LOUNGE – WELCOME PACKAGES – VENUE – OFFICE SUPPLY


Current Global Partners

Explore the main touch-points with AIESEC membership and become the best option for this top young talent.


Thank You! For more information, please contact:

Giulianna Delgadillo Partnership Development Manager giulianna.delgadillo@aiesec.be +32 487 53 51 60

AIESEC in Belgium & Luxembourg | aiesec.org Rue Royale, 221, 1210, Brussels, Belgium Phone: +32 02 217 47 93 | Mobile: +32 470184839


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