Employer Branding AIESEC in Belgium
AIESEC We are the largest youth-led organization in the world.
Our Why We strive to achieve Peace and Fulfillment of Humankind’s potential.
Our How
We provide leadership development through global internships and team experiences.
Our Goal Engage and Develop Every young Person in the world by equipping them with 4 leadership qualities:
RECOGNIZED BY UNESCO
AIESEC is present in
126 Countries and territories We have
35,000+ active members around the world We work with
9,000+ Partners Every year we run
800+ conferences around the world Every year we deliver
90,000+ experiences We have
1,000,000+ Alumni
In Facts
WHERE ARE WE IN BELGIUM ? Through selective recruitment we usually have an active
membership varying of more than 400 students annually.
Online Presence ●
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External Facebook Fanpage 10,000+ followers 45% 18-24 age; 49% 25-34 age Internal Facebook Fanpage 3,144 followers 66% 18-24 age; 31% 25-34 age Internal Facebook Group 1,301 members
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www.aiesec.be 80,167 page views in the last year 18,932 visitors 68% new visitors 3,500 returning visitors with 26,886 sessions
Local Offices Universiteit Antwerpen Universiteit Gent KU Leuven KU Leuven Campus Brussel VUB Universite Saint Louis Bruxelles ULB Solvay Business School IHECS Academy UCL-LLN
AIESEC in Belgium
Position inside AIESEC Local Chapter Leader
4% 17% 43%
Our members
Experienced Members 36%
400+ members
42%
58%
Team Leader
+90%
Field of Studies
are between the age of
19 & 26
New Members
HR 7% 8% 40%
11%
Linguistic Political Science Finance
17%
Marketing
17%
Business Administration
Personal competencies ✓ ✓ ✓ ✓ ✓ ✓ ✓
Multi-functional skills Teamwork and leadership skills Cross-cultural understanding Motivated and flexible Can-do attitude Eagerness to learn Drive to generate results
Working field inside AIESEC Sales Operations
16%
30% 10% 19%
Talent Management Finance & Legalities
25%
Marketing & Communication
How you benefit?
How can you partner with AIESEC?
Brands as youth leadership enablers in the country Be part of the youth leadership movement AIESEC is creating Create innovative ideas with your current and future customers.
OFFLINE PRESENCE
Explore the main touch-points with AIESEC membership and become the best option for this top young talent.
Be a TOP OF MIND company in the future workforce. Opportunity to interact with very targeted profiles
Explore the main virtual channels and strategies to communicate better with AIESEC membership.
o o o o o o
ONLINE PRESENCE
Last year university students or recent graduates Business, Economic or Marketing background Proactive and eager to learn Experience in team work Young team leaders Strong values
NATIONAL EVENTS Audience: 30 - 300 AIESEC members (depending on the conference) that develop their leadership skills in their work with AIESEC. 22, 23, 24 September 2017
Whole membership 40 - 70 participants
17,18,19 November 2017
Whole membership 200 - 300 participants
9, 10, 11 February 2018
Managers from AIESEC 30 - 50 participants
27, 28, 29 April 2018
Whole membership 100-150 participants
3 December 2017 President’s Elections
24 March 2018 YouthSpeak Forum
Managers from AIESEC 30 - 50 participants
Whole membership + Belgian Youth +300 participants
December/February “NEXT” day Outgoing Executive Boards in local chapters 30 - 50 participants
Conferences are a platform for organizations to showcase their partnership with AIESEC, communicate their vision and values, provide knowledge to delegates on a specific topic/theme, and/or highlight internship and career opportunities.
CONFERENCE CYCLE ENGAGEMENT 1. DIGITAL Logo placement
Message Delivery • • • •
60 minutes workshop for 30 – 50 people Distribution of printed marketing materials Creation of custom youth engagement campaign Mail out of company’s information among the delegates
conference booklet and newsletter, all conference promotional material and partners’ report. 2 Posts on Facebook group: partnership launching post/ speaker’s presentation and promotional information.
Additional options • Partnership launch with 15 min key note speech • Awards’ night
Networking Opportunities:
POSTIONING 2. BRAND Experience Spaces:
option to place banners or experience spaces in the main hall and to distribute POP material to delegates during coffee breaks.
Space during lunch and coffee breaks to network with delegates and organizers.
Report:
Partner receives a workshop report after the event.
Live Workshop Lead a workshop, sessions or case study during the conference based on the topics defined below. Sessions can be live streamed on our Facebook channels. Feedback of the workshop will be collected. Networking Opportunities with attendees and organizers over lunch and coffee breaks.
Receive a partnership report of your company’s participation in the conference. including graphic material of delegate’s experience. See how a conference looks like - http://bit.ly/aiesecbelgiumconference
Objectives: The executive boards go into replanning. The recruitment teams make strategies for their recruitment campaigns. Preparation for winter operations.
September 40 - 70 participants
Recruitment strategies HR Management Sales Creative thinking Strategical thinking Project Management - Planning Time management
Introduction to AIESEC. The leaders within AIESEC learn how to manage a team. Check-up upon the winter operations.
Possible topics for workshops (50 p.):
Possible topics for workshops (20-40 p.): -
Objectives:
November 200 - 300 participants
-
Leadership Personal development Sales Time management Soft skill development Career development
Additional Partnership launch for the whole plenary + keynote of 15 min.
Objectives: The new executive board going to make their year planning, and start making strategies for their summer operations.
February 30 - 50 participants
Strategical planning Budget planning Sales Time management Creative thinking Strategical thinking Team work Project Management
Final boost for the summer operations. The delegates going to review their strategies for the upcoming operations.
Possible topics for workshops (50p.):
Possible topics for workshops (20 p.): -
Objectives:
April 100 - 150 participants
- Sales - Innovations - Productivity - Leadership development - Strategical thinking Aditional: Partnership launch for the whole plenary + key note speech 15 min.
Awards Night
President’s Elections
30- 50 participants February’s Conference
30 - 50 participants 3rd December, 2017
Objectives:
Objectives:
In the AIESEC in Belgium Award Gala Night the different local chapters get recognized because of their results and work of the previous year.
The membership gathers together to vote and elect the new President of AIESEC in Belgium for the next term.
Include:
President’s Election Branding
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Stage material Logo on the presentation, Awards Night Host Hand out of awards 15 min key note
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Main Scenario branding POP Material Logo in the official presentation Banners placement around the place. Host of the ceremony
Next- Day 30 - 50 participants
Objectives: The outgoing Executive Board members of all AIESEC Local chapters in Belgium finish their experience and they start their internships/ job search. This day they gather together with companies’ leaders who deliver workshops and discussions to them in order to guide them in their professional lives.
Main Topics: -
CV- building Professional coaching Job search Use of LinkedIn Personal brand Opportunities in Belgium Continuing education
Online Products Post or share interactive information, photos or videos for 350 members in Belgium on:
FACEBOOK Internal Facebook Fan Page Exterrnal Facebook Fan Page Facebook Conferences Group
OTHER CHANNELS Membership Newsletter Blog
Youth for Global Goals In December 2015 AIESEC’s young global leaders and it’s representatives from 126 countries and territories gathered at the United Nations headquarters and signed an agreement to promote the Sustainable Development Goals (SDG’s.)
12,500,000+ People reached through SDG campaigns.
32,100+ Young individuals involved in SDG projects globally.
20,000+ Volunteering experiences aligned with SDG’s and Youth4GG. It aims to activate the leadership potential of young people by engaging them in purposeful and cross-cultural projects around the globe designed to impact the Sustainable Development Goals.
See more here: Youth4GG
HOW TO GET INVOLVED WITH SDGs?
Global Volunteer
YouthSpeak Forum +300 participants | March 24th, 2018
Through the Global Volunteer Program Sponsorship your company can support young people to have their experience abroad and develop skills and competencies while bringing
personal contribution to social projects aligned with SDGs.
BENEFITS •
BRAND POSITIONING
•
RECOGNIZED AS SUSTAINABLE COMPANY
•
BE YOUTH EMPLOYER OF CHOICE
•
ENGAGE VOLUNTEER PARTICIPANTS IN CAREER OPPORTUNITIES.
Objectives: YouthSpeak Forum is an event that brings youth together with business leaders, thought leaders, and experts for a conversation around pressing global issues with the aim to generate new, but most importantly, actionable ideas. This way your company will be recognized as a supporter of SDGs and as a sustainable company . We make this happen by taking our participants through the unique and interactive framework of Inspire, Engage, Act.
Current Global Partners
Explore the main touch-points with AIESEC membership and become the best option for this top young talent.
Thank You! For more information, please contact:
Giulianna Delgadillo Partnership Development Manager giulianna.delgadillo@aiesec.be +32 487 53 51 60
AIESEC in Belgium & Luxembourg | aiesec.org Rue Royale, 221, 1210, Brussels, Belgium Phone: +32 02 217 47 93 | Mobile: +32 470184839