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Good Case Practice What is it?
Benefit from a customizable program that will allow your company to subscribe to a set of campus recruitment activities. By selecting which types of activities you want to be involved in (like workshops, case studies, in-house events, etc.), your company will be able to position itself in the way it best suits the values of your organization. During two weeks preceding the event and the week of the event itself, your company will be the only one exclusively promoted at the campus. Using the AIESEC network and social media your company will benefit from maximum exposure. For more detailed information, request the CRXP Information & Contract booklet.
The Goals Employer Branding
Pre-Recruitment
Market Research
From research MasterCard conducted it showed that a lot of students didn’t have a clear picture what kind of a company MasterCard is and what their core business is. The Job Week offered them the opportunity to clarify this by not only telling students about it but letting them experience it first hand as well.
Find potential talents for their Summer Internship program and Young Graduate program, not only by talking to students but really see them at work.
MasterCard is constantly developing new technology and are aware that students are the customers of the future. They wanted to see what students require nowadays from their environment and how they could leverage on existing technology of MasterCard to make payments simple, safe and smart in the youth segment environment.
The Event MasterCard decided to launch a challenge for students. The students were asked to work in teams and produce the ideas of payment technology that can drive convenient and cashless experience at the campus: based on MasterCard’s existing technology and expertise but also being creative and coming with innovative ideas. The focus was on the relevance of the idea to current market environment, creativity and the ability to analyze the market and come up with alternative solutions to current challenges.
Day 1: Sessions for awareness Day 2: Launch challenge The first day included two sessions where the students where provided with the necessary background information of what MasterCard is working on.
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The students were were explained the basis of MasterCard’s technology and given the examples of the current products; they formed teams and were presented a challenge to work on in the next two days.
The Result
Day 3: Presentation of results
During a delicious brunch the different groups presented their ideas after which a jury of MasterCard employees Identified the team who came up with the most creative and relevant solution to a challenge.
It was a great employer branding exercise for us as we were not only able to identify the gaps of how students perceive the company but also challenged them and by showing concrete examples and involving them in interactive dialogue. This gave us a great visibility to the students were targeting to reach and created a buzz on campus about MasterCard. 37% of all applications for summer internship and graduate programmes in Belgium were from KULeuven. AIESEC gave us an opportunity to target specific audience on campus (very diverse) and get a better connection with the students