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PROGRAM #1 -‐ VIDEO COMPETITION
Objec&ves: Engage public to learn about LF and Eisai’s contribu5on, through video clip development & publica5on, which will raise mass awareness and encourage wider par2cipa2on from community (par2cularly healthcare prac%%oner)
Target: Public, especialy crea/ve & innova/ve students from reputable universi/es Ac#vi#es: Encouraging public to view, ‘like’, comment on and share the videos Winning Video Clip will be u0lized for promo0ng the program to HCP PTEI will collaborate with AIESEC Indonesia to promote the program
Outcome: Public awareness about LF, MDA & Eisai’s contribu9on. Promote ATM website, PTEI website, etc (Par5cipants are encouraged to access those websites to learn about Eisai’s contribu)on to ATM)
Measurement: Quan%ty: Number of submission, Number of ‘views’, ‘likes’, ‘shares’ in youtube Quality: comprehend and convey the right message
-‐Can you explain the importance of Mass Drug Administra9on for Lympha9c Filariasis in 1 minute? If you’re up to the challenge, you could win TRIP TO JAPAN in this 1-‐min Video Clip Compe<<on -‐Open for all Indonesians, as individual or group -‐Produce an original 1-‐minute video demonstra4ng the importance of LF MDA, contribu4on from organiza4on like Eisai to make Indonesia free from LF, and to engage public and healthcare prac88oner to par8cipate/contribute to the program -‐The video can use any style & will be judged on the following criteria: Crea%vity: the video should be engaging, dynamic, and compelling, making the audience understand the importance LF MDA and LF elimina'on program Content: accurately demonstrates the importance of LF MDA & how Eisai contributes Engagement: how it engages public to contribute/par4cipate in the program, and number of ‘views’, ‘likes’ and ‘shares’ in youtube
How to submit the video:
Learn and get references from the following website: atm.eisai.co.jp Create a free Youtube account and upload your one-‐minute video Register for the compe//on, by comple/ng the submission form in (eg: www.eisai.co.id/video) with your personal details & the link to your youtube video The closing date for entries to be submi4ed is 30 September 2015
The WINNER!
2 awards for: Best Video: 1 return /cket Jakarta-‐Tokyo & 3 nights accommoda/on Best Promoted Video: 1 return 1cket Jakarta-‐Tokyo & 3 nights accommoda1on
PROGRAM #2 -‐ ESSAY WRITING CONTEST
Objec&ves: Raise awareness about LF, MDA and promote Eisai as a reputable pharmaceu;cal company to medical students. Winning essay will be published in Eisai’s website
Target: Medical students Outcomes: Disease awareness and to build Eisai’s image to our future stakeholders. Promote ATM website, PTEI website, etc (Par5cipants are encouraged to access those websites to learn about Eisai’s contribu)on to ATM)
Measurement: Quan%ty: Number of submission Quality: clear, comprehend and convey the right messages
Administra*on: PTEI will collaborate with AIESEC Indonesia to promote the program
Eligibility: Medical Students in Indonesia (all grades) Themes (select one of the following themes): Can Indonesia be free from LF? My innova5ve solu5on & ideas to accelerate LF Elimina5on program in Indonesia Mul$sector commitment & collabora$on to eradicate LF in Indonesia Raising Mass Awareness for a Successful LF Elimina7on program in Indonesia How a Corpora)on could align its Business & Contribu)on to the Society
How to submit the essays: Learn and get references from the following website Essay must be no fewer than 600 and no more than 1,200 words in length, double-‐spaced Essay will be judged on both style and content. Judges will look for wri9ng that is clear, ar9culate and logically organized. Winning essay must demonstrate an outstanding grasp of the theme Register for the compe//on and submit your essay in (eg: www.eisai.co.id/essay) The closing date for entries to be submi&ed is 30 September 2015
The WINNER!
2 awards for: 1st winner: 1 return +cket Jakarta-‐Tokyo & 3 nights accommoda+on 2nd winner: 1 return +cket Jakarta-‐Tokyo
RULES -‐Par$cipant cer$fies that he/she has created, composed and made the original submi8ed essay/video clip -‐Par$cipant declares that he/she has the full rights and is the owner of all the copyrights for the essay/video clip produced in this compe44on including its sound track, and has the full rights to publish/broadcast in any way or form -‐Winners agree to allow Eisai to post their names on its websites. Eisai will have the right to make minor adjustment (edit) on the winning essay/video and use it for the promo%on of LF Elimina%on Program in Indonesia. -‐All entries become the property of Eisai and will not be returned Eisai has the right to provide contest deadline extensions when deemed appropriate -‐By submi)ng the essay/video, par7cipant agrees with the rules of the compe77on TBC: Competent Judges
TIMELINE
Launch: August 23, 2015
Ques%on and answer space: August 24, 2015
Start Compe+ton : August 25, 2015 un-l September 30, 2015
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