B2C
NATIONAL MARKETING CEEDER AIESEC IN ESTONIA 16.17
Message from MC Värske ''Nothing is more expensive than a missed opportunity'' MC Värske is looking for B2C National Marketing CEEDer who can support us for this summer peak with B2C national campaign content designing in order to increase our reach among the campus and generate leads in Estonia. Term 16.17 will be a refreshing one for Estonia. We are committed to bringing fresh ideas, a fresh approach and a fresh mindset to the entity. If you are interested to bring your ideas and to develop your OGX knowledge within AIESEC in Estonia. Read this application booklet and apply. You are the one we are looking for!
Hugs,
MC Värske
MC VÄRSKE 16.17
Why ESTONIA? The population of Estonia is 1.3 million. The capital city, Tallinn, has about 400,000 inhabitants. The official language of Estonia is Estonian, although it’s common to find people speaking English, Russian, Finnish, and German as well. Estonia has been a member of the European Union (EU) since 2004.
Fun facts about Estonia • • • • • • •
Tech-savvy country: online voting since 2005, E-Estonia: a digital society There is literally free Wi-Fi everywhere Meals: 5-8€ (average) Bus: Free Inventors of Skype Highest # of start-ups per capita in Europe Highest # of international supermodels per capita in the world
About AIESEC in ESTONIA AIESEC in Estonia was founded 1989. The first local committee was AIESEC in Tartu (University of Tartu). Currently, we have 3 LCs (AIESEC in Tartu, TLU, and TUT) around 50 membership. The Member Committee (MC) team for 2016-2017 is Värske, meaning “Fresh” in Estonian. MC Värske is committed to bringing fresh ideas, a fresh approach and a fresh mindset to AIESEC in Estonia!
Working Condition Accountable to
Role Duration
Start Date
MCVP B2C 3 months Late January *The Ceeder is expected to arrive in Estonia no later than the end of January, but this is negotiable dependent on the individual.
Accommodation
Provided *You can have a king sized bed without sharing!
Food
Not-Provided *You are very welcome to join weekly MC dinner for free!
Transportation
Not Provided
Who Are We Looking For? Background Requirement • • • •
OGX functional experience- Required Marketing experience- Required Fluent in English- Required Experience managing social media channels-Preferred
Skills Requirement • • • • • • •
Communication skills Time management Flexibility Proactive attitude Commitment to the results Undersigning AIESEC’s Brand Design skills (Photoshop, Indesign, Illustrator, etc.)
JOB
DESCRIPTION
Propose of Position For co-creating the national marketing strategies for B2C in AIESEC in Estonia. This position will be focused on creating stunning content and graphics for the national Summer Peak campaign catered towards university students and high schools.
JD • • • • •
Brainstorm ideas for campaigns Designing of marketing campaign materials Manage the holistic process behind running marketing campaigns Support the branding of B2C programs Support with managing national social media direction for B2C promotions (Facebook, Instagram, Snapchat)
KPIs • • • • • •
# of brainstormed campaign ideas, # of developed strategies # of materials created, visual quality of designs # of booklets, visual quality of each booklet # of B2C Marketing Team meetings # of completed campaigns (on time) # of customers attracted through each social media channel and blog , frequency of posts and campaigns
Questions • • • •
Name/Country of Residence /Picture/ Skype ID Your AIESEC experience & role Why are you applying Ceeder role of AIESEC in Estonia? Rank the top three fields (e.g. areas, functions, expertise) in which you have the most experience, describe your experiences and achievements in each.
• When are you able to be physically in Estonia?Do you need Visa to come to Estonia? If yes, how long is the application process? • Make a SWOT Analysis of the current state of AIESEC in Estonia on social media and mention what you would improve it. • In your opinion, what is the best advantage we can get from our AIESEC in Estonia's Blog? • What are the essential parts of a brand? How would you create a brand for OGX in Estonia? • What are 5 key skills that OGX programs develops in its EPs? Write in 200 words or less how you would package these skills to make them a tangible OGX product. • Please attach a portfolio of your design work.
Application Timeline • Application Open-3rd January • Application DDL- 10th January • Selection Process- 11-13th January • Announcement- 14th January
Application Guideline • Application should be compiled into one PDF. • The application should be named as : (Name)_(Role), and sent to the MCVP B2C • DDL for submit the application is 10th of January 2017, 23:59 GMT+2
Contact
MCVP B2C Alex Chang
FB- Alex Chang Email-alexander.chang@aiesec.net
Good Luck! Deadline: 10th of January 2017, 23:59 GMT+2