MC VÄRSKE
NST
National Support Team
AIESEC in ESTONIA
Fall 2016, APPLICATION BOOKLET
Content Words From MC VÄRSKE Application Process Application Rules Contact List General Questions Functional Questions
Words From MC VÄRSKE Thank you for your interest in being a NST member of AIESEC in Estonia for 16.17 term! Term 16.17 will be a refreshing one for Estonia. MC Värske is committed to bringing fresh ideas, a fresh approach and a fresh mindset to the entity. We are ready to role-model the behaviors that we want to see! That is what we are looking for from our NSTs as well. People who want to be there for AIESEC in Estonia and reach our #goals, because we know that if we want something for AIESEC in Estonia, it is up to us to make it happen! We need our NSTs to help us grow and be there along the way!
MC VÄRSKE
MC Contact MCP Evelin KĂźtt evelin.kutt@aiesec.net
MCVP F&L ,ECB Chair Amy Corcoran amy1.corcoran@aiesec.net
MCVP PR Edom Tsegaye edom.tsegaye@aiesec.net
MCVP iGT/BD Thisa Phan thisa.phan@aiesec.net
MCVP B2C Alex Chang alexander.chang@aiesec.net
MCVP iGV Emmanuel Ahiafor emmanuel.ahiafor@aiesec.net
MCVP TM&OD Libby Chiu pinhsuan.chiu@aiesec.net
Application Process NST Application release Application DDL Applicant Confirmation Selection NST Announcement
7/19 7/25 7/26 7/26-7/29 7/30
Deadline: 25 of July 2016 23:59, GMT+3
Application Rules The application is divided into 2 parts 1. Questionnaire (General & Functional questions)_Max 6 pages 2.CV (Do not include AIESEC Experience)_Max 2 pages If you are applying for more than 1 position, you have 2 additional pages. Questions should be compiled into one PDF. The application should be named as : (Name)_(Role), and sent to the MCVP of the role and MCVP TM *If you are applying more than 1 position, fill your first choice function.
General Questions General Information Name/Country of Residence /Email/Picture/ Skype ID Please list your previous AIESEC experience (For each role, include duration, key responsibilities and main results)
Motivation & Role Understanding Why are you applying for an NST role with AIESEC in Estonia? What are your expectations towards an NST role??. What is the unique contribution you can offer as a NST member? What has your biggest impact been in AIESEC?
General Questions Self-evaluation What do you consider to be your three biggest strengths and three biggest weaknesses? And how will they affect you as NST member? Rank the top three fields (e.g. areas, functions, expertise) in which you have the most experience, describe your experiences and achievements in each. What do you hope to achieve in this role?
If you applying for multiple positions, please rank the function in order of preference.
Position_ B2C Digital Marketing Wizard General Responsibilities Creative Digital Strategy Implementation Project Management Social Media Management Product Development and Branding
MoS # of customers attracted through each social media channel, frequency of posts and campaigns # of customers attracted through blog, frequency of posts and campaigns # of completed projects (on time) # of completed campaigns (on time) # of statistic reports delivered # of developed strategies
Job Description Brainstorm ideas for campaigns Implementation of strategies to position B2C programs Analyze results of campaigns and report on statistics of each channel monthly Work closely with B2C Graphic Design Guru and manage the holistic process behind running marketing campaigns Management of national social media channels for B2C promotions (Facebook, Instagram, Snapchat) Management of the AIESEC in Estonia blog and tracking with the help of Website Developer Support the branding of B2C programs Creation of a new Estonian national image
MC Responsible Alex Background Required Understanding of AIESEC Brand Experience in Marketing Experience managing social media channels (preferred) Experience in OGX (preferred) Design Software an asset (Photoshop, Indesign, Illustrator, etc.) Good Communication Skills
Time Required Working Hours per week: 10-15 Start date: 1st Aug 2016 End date: 31st Jan 2017
Functional Question
Knowledge & Skills that will be developed Brand Management Digital Marketing (Management, Analysis, Content Creation) Design skills Product Development Creative competencies Project Management experience
1) Make a SWOT Analysis of the current state of AIESEC in Estonia on social media and mention what you would improve it. 2) In your opinion, what is the best advantage we can get from our AIESEC in Estonia's Blog? 3) What are the essential parts of a brand? How would you create a brand for OGX in Estonia? 4) What are 5 key skills that OGX programs develops in its EPs? Write in 200 words or less how you would package these skills to make them a tangible OGX product.
Position_ B2C Graphic Design Guru General Responsibilities Creative Digital Strategy Implementation Project Management Product Development and Branding
MoS # of brainstormed campaign ideas, # of developed strategies # of materials created, visual quality of designs # of booklets, visual quality of each booklet # of meetings with B2C Digital Marketing Wizard # of B2C Marketing Team # of completed projects (on time) # of completed campaigns (on time)
Job Description Brainstorm ideas for campaigns Designing of marketing campaign materials Designing promotional booklets for B2C programs Work closely with B2C Digital Marketing Wizard and support the the holistic process behind running marketing campaigns Weekly meetings with B2C Marketing Team (Graphic Design Guru and MCVP) Support the branding of B2C programs Creation of a new Estonian national image through marketing campaigns
MC Responsible Alex Background Required Understanding of AIESEC Brand Experience in Marketing Experience in OGX (preferred) Graphic Design Software mandatory (Photoshop, Indesign, Illustrator, etc.) Video Design Software an asset Open and Adaptable Strong interest in social media
Time Required Working Hours per week: 10-15 Start date: 1st Aug 2016 End date: 31st Jan 2017
Knowledge & Skills that will be developed Brand Management Digital Marketing Design and video skills Product Development Creative competencies Project Management experience
Functional Question 1) Please attach a portfolio of your design work. 2) Make a SWOT analysis of AIESEC in Estonia's design on Facebook and Instagram. How would you improve it? 3) What are the essential parts of a brand? How would you create a brand for OGX in Estonia? 4) What are 5 key skills that OGX programs develops in its EPs? Write in 200 words or less how you would package these skills to make them a tangible OGX product.
Position_Alumni Manger General Responsibilities Managing the Alumni Association from AIESEC in Estonia side Information Management Alumni Engagement Communication Management
MoS # of meetings % of correct info # of new official Alumni # of newsletters # of attendance # clear channels % of comm lines being followed # of education materials % of alumni involved by the LCs
Job Description
MC Responsible Evelin
Having Regular Meetings with the Alumni Association Setting up a System to Store and Manage Background Required Alumni's Contacts and Information Keeping the Alumni Contact System Updated Previous or Current Member Promoting becoming an Alumni of AIESEC in of AIESEC in Estonia Estonia Previous MC Experience Compiling and Sending out quarterly Alumni Understanding of current Newsletters reality of AIESEC (AIESEC Organizing the Alumni Conference together with 2020) the Alumni Association Setting up Communication Lines between the Alumni - MC - LCs Educating and Advising the LCs regarding Alumni management and involvement
Time Required Working Hours per week: 10 Start date: 1st Aug 2016 End date: 31st Jan 2017
Knowledge & Skills that will be developed Communication Skills Tracking Skills Event Management Skills Podio User Skills
Functional Question 1. Please analyze the current alumni engagement done by AIESEC in Estonia. (Use an analysis method of your preference, SWOT, star-stop-continue or any other) 2. How would you characterize the ideal communication between the alumni, the MC and the LCs? 3. How would you promote the opportunity to become an official alumni of AIESEC in Estonia? 4. In your opinion, how do AIESEC alumni wish to be engaged? How would you make that happen?
Position_ iGV Experience Manager General Responsibilities Track S & S implementation ,Intern Quality experience delivery ,crisis management,entity partnership management
MoS #of processes followed in the customer flow # NPS Score # of LCs that implemented S&S # of entity partners done/not done # matches per entity partner
Job Description Support and evaluation of Customer flow implementation Developing new initiatives to improve intern experience Track the implementation of S&S Creation of IPS content Collect intern testimonial for future promotions Manage entity partners and ensure S&S delivery Biweekly meetings with entity partners Coordinate matching within the LCs with entity partners
MC Responsible Emmanuel Background Required -Experience in ICX -Intern management -Crisis management -Understanding of S&S -Understanding of the customer flow customer experience management -Good communication skills -Good interpersonal skills
Time Required Working Hours per week: 10 Start date: 1st Aug 2016 End date: 31st Jan 2017
Knowledge & Skills that will be developed Customer experience Management
Functional Question 1.What are the key elements of delivering quality experience that is currently lacking in AIESEC in Estonia and how will you implement them? 2.Whats your understanding of the new customer flow and how will you ensure its implementation? 3.What are some of the new initiatives you will introduce to improve interns experience in Estonia? 4.How would you track interns experience?
Position_ iGV Content Manager General Responsibilities CONTENT CREATION DESIGN
MoS # of Promotional materials created # of engagement on social media # of LEADs attracted for Projects Quality of materials Quality of design and how many leads it attracts
MC Responsible Job Description Responsible for Creating content for IGV Promotions Promote Content Marketing on social media Implementation of strategies to attract EPs to Global volunteers Projects Responsible for Design of Promotional and reception Booklet Responsible for design of Project Posters for social media marketing
Emmanuel Background Required Strong interest in Design and content creation Self Motivated Solution oriented Creative mind Design Skills Content Creation Brand management
Time Required Working Hours per week: 10 Start date: 1st Aug 2016 End date: 31st Jan 2017
Knowledge & Skills that will be developed -Strong interest in Design and content creation -Self Motivated -Solution oriented -Creative mind -Design Skills -Content Creation -Brand management
Functional Question 1.Highlight on your experience in Content Management and results achieved 2.How would you ensure that incoming Global Volunteers projects of Estonia stand out in the network and attract applicants? 3.What are the essential parts of a brand? How would you create a brand for IGV in Estonia? 4.Whats your proficiency in Designing and which design tools are you familiar with? Attach some previous work relating to Promotional Booklet design.
Position_ PR Content Manager General Responsibilities Strategic communication process that builds mutually beneficial relationships between AIESEC in Estonia and the public
Job Description Writing articles related SDG's articles related to events that will be hosted
MoS # of articles published # AIESEC Estonia is positioned in Estonia
MC Responsible Edom Background Required pervious experience in PR and Marketing portfolio (prefered) understanding of the Estonian culture, basic digital knowledge, market research writing skills marketing skill
Time Required Working Hours per week: 10 Start date: 1st Aug 2016 End date: 31st Jan 2017
Knowledge & Skills that will be developed proficiency in writing artiicles well understanding SGD and PR and how to implement it for a better brand exposure
Functional Question 1. what are your previous experiences towards this role, what have you gained form that? 2. list activites that can increase our presence aligned with SDG? 3. write one article about AIESEC in Estonia. imagine this will be published in one of the local media (you may choose any part of the portfoilo you wish to write about) ?
Position_ Website Manager and Graphic Designer General Responsibilities Graphic Designer Content creation Website Management
MoS # of GCP that can be used for the entity # efficiency of the strategy # of website engagement # impression created # of leads we get # quality of the poster and the message it portrays to our customers
MC Responsible Job Description Researching GCP across the network for web management and design presenting a strategy of how to increase the engagement redesigning the web site creating content for poster, press release and website design promotion material for conferences, PR
Edom Background Required pervious experience in marketing portfolio knowledge about Photoshop, Adobe Illustrator, web management, understanding of the Estonian culture, basic digital knowledge, open mindedness good communication skill ready to take a challengee
Time Required Working Hours per week: 10 Start date: 1st Aug 2016 End date: 31st Jan 2017
Knowledge & Skills that will be developed proficiency in web management proficiency in web analytics well understanding of promotion strategies and implementations
Functional Question 1. what are your previous experiences towards this role, what have you gained form that? 2. List three website content we should incorporate in our website? 3. Create a 2 poster one for Youth Speak and another for YSF?
Position_ ECB Educator General Responsibilities
MC Responsible
Offer consultancy and prevention activities to all of the Local Committees. Make National Network aware of current state of the LCs regards Standards fulfillment in every LC and analyze possible risks in this field.
Amy Background Required
Job Description Answer all the messages received by Entity Control Board Email or Podio, which do not include an official case application attached; mostly knowledge or process based questions. Answer all the messages and inquiries in 48h, any and all the consultancies should be grounded by XPP. Make sure that the recipient have no more questions after consultancy is provided; Organize and provide to the network virtual education spaces; Provide suggestions on amendments to the National Compendium that can improve work of your direction Design varying education cycles for the national plenary on ECB based on analysis of current reality Analyze current state of each LC in terms of ECB knowledge
• • • • • • • • •
Minimum 1 year of active AIESEC career & TL experience. Clear understanding of current AIESEC vision and ICB processes. Exchange experience – preferred. Knowledge of XPP, CoE, ER principles and national quality principles. Alumni or active member without a TLP – preferred. Strong quality/team management/leadership skills. Analysis & critical thinking skills/crisis management Ability to negotiate and solve cases. Understanding of customer experience management
Time Required Working Hours per week: 5-8 Start date: 1st Aug 2016 End date: 31st Jan 2017
MoS # Education spaces hosted virtually or physically # participants of virtual or physical education spaces in total
Functional Question Describe a difficult situation you faced within the AIESEC Exchange programs, and how you handled it. What is your understanding of the firefighting process? In what capacity have you educated others before? Have you worked for ECB before? What style of teaching do you favour?
Good Luck!
Deadline: 25 of July 2016 23:59, GMT+3
MC VÄRSKE