National Support Team APPLICATION BOOKLET SPRING 2017 AIESEC IN ESTONIA
Message from MC Värske Thank you for showcasing your interest in being part of AIESEC in Estonia for 16.17 term! Term 16.17 will be a refreshing one for Estonia. MC Värske is committed to bringing fresh ideas, a fresh approach and a fresh mindset to the entity. That is what we are looking for from our NSTs as well. People who want to be there for AIESEC in Estonia and reach our #goals, because we know that if we want something for our entity, it is up to us to make it happen! Don't hesitate and APPLY NOW!
MC VÄRSKE 16.17
The Role of NST & General Expectation • •
• •
Representing MC Värske in national and local level Supporting MC in running operation and implementing national strategy with LCs Active and enjoy participation throughout the role duration. Getting ready to take the ownership of the role and commit to impact AIESEC in Estonia.
Application Guideline • • • •
•
The application must cover all general and functional questions Applicants can apply more than 1 position. Questions should be compiled into one PDF. The application should be named as : (Name)_(Role), and sent to the MCVP of the role you are applying for and MCVP TM DDL for submit the application is 1st of January 2017, 23:59 GMT+2
NST Structure MCP MCVP iGV&FN
MCVP B2C
MCVP PR
MCVP TM&OD
MCVP IGT &BD
IGV Education Manager
National Campaign
Youth Speak Manager
Talent Education
Account Manager
Social Media Manager
Talent Experience
GENERAL QUESTION
General Questions • •
Name/Country of Residence /Picture/ Skype ID Your AIESEC experience & role
Why are you applying for a NST role of AIESEC in Estonia? • What do you consider to be your two biggest strengths and two biggest weaknesses? And how will they affect you as NST member? • Rank the top three fields (e.g. areas, functions, expertise) in which you have the most experience, describe your experiences and achievements in each. •
JOB DESCRIPTION & FUNCTIONAL QUESTION
B2C
SOCIAL MEDIA MANAGER
Propose of Position For co-creating the national marketing strategies for B2C in AIESEC in Estonia. This position will be focused on managing our social media platforms (Facebook, Instagram, and Snapchat) for the national Summer Peak campaign catered towards university students and high schools.
Preferred Skills& Knowledge - Marketing experience - Experience managing social media channels - Experience in OGX - Strong interest in social media - Communication skills - Openness and adaptability - Design Software an asset (Photoshop, Indesign, Illustrator, etc.) - Committed to meeting deadlines
Working Hours
5-10 / per week
Accountable to
MCVP B2C 10.01.2017 -31.07.2017
Role Duration
Competences Gained - Brand management - Improved design skills - Creative competencies - Persistence - Self-effectiveness - Digital marketing (Management, Analysis, Content Creation)
B2C
SOCIAL MEDIA MANAGER
JD -Creation of a content calendar and following through with the schedule -Management of national social media channels for B2C promotions -Management and tracking of the AIESEC in Estonia blog -Brainstorm ideas for campaigns -Implementation of strategies to position B2C programs -Analyse results of campaigns and report on statistics of each channel monthly -Support the branding of B2C programs
MoS& KPIs -# of customers attracted through each social media channel and blog, frequency of posts and campaigns -# of brainstormed campaign ideas, -# of developed strategies -# of statistic reports delivered
Functional Questions 1) Make a SWOT analysis of AIESEC in Estonia's design on Facebook and Instagram. How would you improve it? 2) In your opinion, what is the best advantage we can get from our AIESEC in Estonia's Blog? 3) What are the essential parts of a brand? How would you create a brand for OGX in Estonia? 4) What are 5 key skills that OGX programs develops in its EPs? Write in 200 words or less how you would package these skills to make them a tangible OGX product.
B2C
NATIONAL CAMPAIGN CEEDer
Propose of Position For co-creating the national marketing strategies for B2C in AIESEC in Estonia. This position will be focused on creating stunning content and graphics for the national Summer Peak campaign catered towards university students and high schools. The selected individual is expected to be in Estonia on January 15th, latest start of February. However, the nature of the position and job description are flexible and up for discussion with the MCVP B2C. The majority of the workload is set to be in January, February, and March with the peak workload being in February and the National Campaign CEEDer may potentially have content managers and/or graphic design managers for support. The accommodation is provided by MC.
Accountable to
MCVP B2C
Role Duration
15.01.2017 -29.04.2017
Preferred Skills& Knowledge
- Understanding of AIESEC Brand - Marketing experience - Experience managing social media channels Competences Gained (preferred) - Experience in OGX -Brand management - Digital marketing (Management, Analysis, Content Creation) - Good communication skills -Content marketing - Improved design skills - Hunger for growth - Product development - Openness and adaptability - Creative competencies - Design Software an asset (Photoshop, Indesign, - Project management experience Illustrator, etc.) - Persistence - Self-effectiveness
B2C
NATIONAL CAMPAIGN CEEDer
JD -Brainstorm ideas for campaigns -Designing of marketing campaign materials -Manage the holistic process behind running marketing campaigns -Weekly meetings with B2C Marketing Team -Engage in two-way feedback loop to MCVP B2C about campaign progress -Support the branding of B2C programs -Creation of a new Estonian national image -Support with providing feedback of national social media direction for B2C promotions (Facebook, Instagram, Snapchat)
MoS& KPIs -# of brainstormed campaign ideas, # of developed strategies -# of materials created, visual quality of designs -# of booklets, visual quality of each booklet -# of B2C Marketing Team meetings -# of meetings with MCVP, quality of feedback delivered -# of completed projects (on time) -# of completed campaigns (on time) -# of customers attracted through each social media channel and blog , frequency of posts and campaigns
Functional Questions 1) Make a SWOT Analysis of the current state of AIESEC in Estonia on social media and mention what you would improve it. 2) In your opinion, what is the best advantage we can get from our AIESEC in Estonia's Blog? 3) What are the essential parts of a brand? How would you create a brand for OGX in Estonia? 4) What are 5 key skills that OGX programs develops in its EPs? Write in 200 words or less how you would package these skills to make them a tangible OGX product. 5) Please attach a portfolio of your design work.
iGV
EXPEIRENCE MANAGER
Propose of Position Track S & S implementation ,Intern Quality experience delivery ,crisis management,entity partnership management
Working Hours
5-10 / per week
Accountable to
MCVP IGV 10.01.2017 -31.07.2017
Role Duration
Preferred Skills& Knowledge -Experience in ICX -Intern management -Crisis management -Understanding of S&S -Understanding of the customer flow customer experience management -Good communication skills -Good interpersonal skills
Competences Gained -Teamwork -Responsibility -Commitment to career -Customer experience Management -Communication skills
iGV
EXPEIRENCE MANAGER
JD -Support and evaluation of Customer flow implementation -Develop new initiatives to improve intern experience -Track the implementation of S&S -Create of IPS content -Collect intern testimonial for future promotions -track implementation of S&S -Coordinate matching within the LCs with entity partners
MoS& KPIs -#of processes followed in the customer flow -# NPS Score -# of LCs that implemented S&S -# of entity partners done/not done -# matches per entity partner
Functional Questions 1)1.What are the key elements of delivering quality experience that is currently lacking in AIESEC in Estonia and how will you implement them? 2.Whats your understanding of the new customer flow and how will you ensure its implementation? 3.What are some of the new initiatives you will introduce to improve interns experience in Estonia? 4.How would you track interns experience?
PR
YOUTH SPEAK MANAGER
Propose of Position For co-creating the national strategy to improve the public and media of AIESEC in Estonia. By ensuring the success of Youth Speak . This divide into four part: Youthspeak Survey, Youth Speak Report/ Insights, Youth Speak Forum, and Youth Speak Project Implementation. This position will be focused on the first two parts since the rest will be implemented in term 17.18
Working Hours
5-10 / per week
Accountable to
MCVP PR 10.01.2017 -31.07.2017
Role Duration
Preferred Skills& Knowledge
Competences Gained
-PR knowledge -Youth Speak -Project management -Communications skills -Open to learn -Proactive learner
- Running campaigns in a different reality -Teamwork -Responsibility -Commitment to career -Commercial awareness -Career motivation -Decision making -Communication
PR
YOUTH SPEAK MANAGER
JD -Create a campaign towards Youth Speak -Coordinate different phases of Youth Speak -Engagement of several stakeholders online -Actively promote Youth Speak -Finalize Youth Speak Report -Creating strategies to increase the brand awareness if AIESEC in Estonia -Creating post and press release in order to increase AIESEC in Estonia brand positioning
MoS& KPIs -# -# -# -#
Functional Questions 1) What is the importance of Youth speak to grow the brand of AIESEC in Estonia? 2) List three strategies to reach 1000 youth speak filled survey 3) List two entity GCP related to Youth SpeakÂ
Youthspeak Survey filled partners attracted due to our campaign press release of posts
TM
TALENT EDUCATION MANGER
Propose of Position Ensuring the implementation of Membership Education Cycle and co-create strategic system to track and support LCs
Preferred Skills& Knowledge -At least LCVP experience - AIESEC 2020 knowledge -LDM knowledge -Coaching skill -Time management
Working Hours
5-10 / per week
Accountable to
MCVP TM 10.01.2017 -31.07.2017
Role Duration
Competences Gained - Strategic thinking -National mindset -Training skill -Coordination skill -Project management -Communication skills
TM
TALENT EDUCATION MANGER
JD -Co-create membership education cycle with MCVP TM -Co-create MEC implementation tracking tool -Co-create strategy with Talent Experience manager to implement the Team Standard
MoS& KPIs -# of membership productivity (# of members/ # of exchanges) -% of LCs implementing MEC (Membership Education Cycle) -% of LC actual attending the MEC session - of members rentention rate -# of NPS survey
Functional Questions 1) What is your unique contribution for AIESEC in Estonia TM ? 2) What is MEC means to AIESECer and you. please state 3 strategy (be concrete) how will you implement MEC in local level.? 3) What is the difference between Team Standards and Team minimum? Please state 3 strategy to smoothly implement it to local level ?
TM
TALENT EXPERIENCE MANGER
Propose of Position Making sure the every members of AIESEC in Estonia has the experience they joined the organization for.
Working Hours
5-10 / per week
Accountable to
MCVP TM 10.01.2017 -31.07.2017
Role Duration
Preferred Skills& Knowledge
Competences Gained
- At least LCVP experience - AIESEC 2020 kowledge -LDM knowledge -Coaching skill -Time management
- Strategic thinking -National mindset -Training skill -Coordination skill -Project management -Communication skills
TM
TALENT EXPERIENCE MANGER
JD
MoS& KPIs
-Create strategy to increase membership experience -Co-create strategy with Talent Education manager to implement the Team Standard -Create strategy to promote AIESEC opportunity to members -Create strategy to increase internal communication -Create strategy to increase alignment of OD model
Functional Questions 1) What is your unique contribution for AIESEC in Estonia TM ? 2) What has your biggest impact been in AIESEC? 3) Please state 3 strategy to increase membership retention rate.
- of members retention rate -# of NPS survey -# of members attend International conference -# of members attend national event -# of membership productivity (# of members/ # of exchanges) -# of LC structure align to their goal
iGT
ACCOUNT MANAGER
Propose of Position MAKE EXCHANGE HAPPENS! Responsible for matching EPs in Sales and IT - following the process provided or enhancing current processes
Preferred Skills& Knowledge - Working virtually - Responsible & organized - Excellent verbal/written communication skills - Ability to meet deadlines - Proactive - Confidence to perform given tasks
Working Hours
5-10 / per week
Accountable to
MCVP iGT/BD 10.01.2017 -31.07.2017
Role Duration
Competences Gained - Professionalism - HR Management - Project Management - Time management - Excellent virtual communication skills - Conflict management and solution oriented - Knowledge of European market - Thisa will provide reference letter based on performance
iGT
ACCOUNT MANAGER
JD -Following the matching process given -Analyzing and summarizing candidates -Provide shortlist of candidates -Behaving professionally via emails & virtual meetings -Arranging interviews with EPs from all over the world
Functional Questions 1) Why are you applying and what do you want to gain? 2) How do you want to contribute? 3) What are your future plans? 4) If you could be a cucumber or a pickle, which one and why? 5) How many EPs have you matched in your lifetime?
MoS& KPIs -# of MA -Attend bi-weekly meetings -Meet candidate shortlist deadlines
Contact List MCVP B2C Alex Chang alexander.chang@aiesec.net MCVP PR Edom Tsegaye edom.tsegaye@aiesec.net
MCVP iGT/BD Thisa Phan thisa.phan@aiesec.net
MCP Evelin KĂźtt evelin.kutt@aiesec.net MCVP TM&OD Libby Chiu pinhsuan.chiu@aiesec.net
MCVP iGV/F&L Amy Corcoran amy1.corcoran@aiesec.net
Good Luck! Deadline: 1st of January 2017, 23:59 GMT+2