Academic Sustainability Challenge by Nespresso

TAKE PART A BE A CHANGE ND MAKER How would you join up t he

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WHAT’S YOUR BIG IDEA? Think you have what it takes to become a change maker?

Enter the Nespresso Academic Sustainability Challenge.

Here’s all the information you need to know about how to take part.

Protecting the future of our coffee, our farmers and their livelihoods

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THE NESPRESSO SUSTAINABILITY CHALLENGE Our unique Nespresso AAA Sustainable Quality™ Program was launched in 2003 in collaboration with the NGO The Rainforest Alliance. It aims to protect the future of the highest quality coffee and secure the livelihoods of the farmers that grow them. It’s just one part of our overall program, The Positive Cup. At the heart of The Positve Cup is the idea of bringing people together to find new ways of creating Shared Value. That’s why we are running the Swiss Edition of the Nespresso Academic Sustainability Challenge. We want to hear your

For more information about how to take part visit: www.aiesec.ch/sustainabilitychallenge

ideas for finding new ways to enhance our AAA Sustainable Quality™ Program and create an innovative way of connecting coffee farmers, consumers and Nespresso, with a particular focus on social media.

Be innovative, be disruptive, be creative.

Get together in a team of four Master students in Economic Studies and send your one-minute video with an explanation of your idea to nasc@nespresso.com by 20th October.

THE CHALLENGE

Get your team of four round the table Think Big!

WHAT’S YOUR BIG IDEA?

DEADLINE: 20TH OCTOBER

LIKE

Build your idea and sell it in

Think outside the capsule

VOTING CLOSED 21ST NOV

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ONE MINUTE VIDEO

WORKSHOP IN EARLY DECEMBER

Meet our Executives

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FILM YOUR IDEA

SHARE YOUR IDEA

PRESENT YOUR IDEA

Get together a team of four students and submit your one-minute video by 20th October 2014.

Videos go live 20th October 2014 and it’s up to you to share your video and get as many votes as you can.

Your video must explain your idea to enhance our AAA Sustainable Quality™ Program and explain an innovative way of connecting coffee farmers, consumers and Nespresso.

Voting closes 21st November 2014 and the teams behind the top videos will be invited to an exclusive Nespresso workshop in early December.

Build on your idea before you share it with Nespresso executives at the Academic Sustainability Challenge workshop in early December.

Three teams will be selected as joint winners of the Swiss Edition and put forward for the International Challenge.

Winning team members will each receive a Nespresso machine and a unique opportunity to go behind the scenes of Nespresso.

For more information about how to take part visit: www.aiesec.ch/sustainabilitychallenge

The ultimate winners of the International Challenge win a trip of a lifetime to a coffee country of origin.

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MAKE YOUR IDEA COUNT

Think Big! AAA SUSTAINABLE QUALITY

BE INNOVATIVE

BE DISRUPTIVE

BE CREATIVE

We’re looking for change makers. You need to show us how your idea will create positive change for all the stakeholders within the Nespresso community, from coffee farmers to consumers. We’re looking for new, innovative ideas that will really make an impact, with a particular focus on social media.

We want you to surprise us with a new idea for the Nespresso AAA Sustainable Quality™ Program. Go to the Nespresso Positive Cup website (www.nespresso.com/ch/ fr/pages/nachhaltigkeit) for inspiration, and look out for other information about the Nespresso AAA Sustainable Quality™ Program that you could build into your idea.

Your challenge is to create a one-minute video about your idea. You don’t need to be professional filmmakers but creativity and effective storytelling will help your video stand out and get the votes needed to progress to the next round. Think about how you can integrate social media into your idea.

For more information about how to take part visit: www.aiesec.ch/sustainabilitychallenge

CHALLENGE RULES The Challenge

Teams and Students

Two Stages of Winners’ Selection:

The Nespresso Academic Sustainability Challenge is open to Master students in Economic Studies in Swiss universities. Getting together in teams of four, students will have to think about the following topic: “How to connect consumers to farmers” in order to enhance The Positive Cup, Nespresso’s sustainability program.

Registration to participate in the Challenge is open to Master students in Economic Studies in a Swiss University.

1.Social Voting

The Swiss Edition is only open to students enrolled in Swiss universities. The top 3 winning teams of this Swiss edition will then have the chance to represent Switzerland in the International Challenge.

Nestlé Nespresso SA. Switzerland is the organizer of this Challenge. These Rules set out the terms and conditions applicable.

All teams must consist of four students (no more, no less).

Gender-balanced conformation of the teams is highly recommended.

Every team member must be formally and currently enrolled in a Swiss university.

Students on each team must be Master students in Economic Studies (Economics, Management, Business Administration, Finance, Communication, etc). In case of doubt, please do not hesitate to send an email to nasc@nespresso.com.

By submitting their video in order to participate in the Nespresso Academic Sustainability Challenge, students confirm their understanding and acceptance of these Rules.

Teams may include any combination of part-time and/or full-time students. Executive MBA students are not eligible.

If for any reason any aspect of this Challenge is not capable of running as planned, the organizer may in its sole discretion cancel, terminate, modify or suspend the Challenge, or invalidate any affected entries (this includes, without limitation, by reason of infection by virus, network failure, bugs, tampering, unauthorized intervention, fraud, technical failures, or any cause beyond the control of the organizer which corrupts or affects the administration, security, fairness, integrity or proper conduct of the Challenge).

Your Submission

Organizer reserves the right to clarify errors which result from printing of these Rules and regulations. By participating to the Challenge, you (i) agree to be bound by these official rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of the Organizer, which are final and binding in matters relating to the Challenge. Failure to comply with these Rules may result in disqualification.

For more information about how to take part visit: www.aiesec.ch/sustainabilitychallenge

There is no need to register before you submit your video.

Each team is only allowed to submit one video to the Nespresso Academic Sustainability Challenge.

The size of the video should not exceed 7 MB and should not last more than one minute.

The best videos will be chosen according to the number of Facebook likes and Youtube views added together.

IMPORTANT: only the likes and views recorded on the official Nespresso Academic Sustainability Challenge webpage will be taken into account.

The best teams according to the videos selected by social voting will be invited to the workshop. They will be informed by email.

In case of a draw, amongst the best teams, all those with an equivalent score will be invited to the workshop.

2. Workshop and assessment board The second stage of selection will be based on both the points teams collected during the parcours activities and the judgment made by the assessment board.

Your Video

The assessment board will found its decision on the following criteria:

Your submission video should be no longer than one minute, and no larger than 7MB.

• D emonstrated understanding of the topic and the idea presented • Creativity of the proposed solution

Submission Deadline Email your video, along with a description of your idea and your team members’ details (full name, Master’s studies, University, email address and phone number), to nasc@nespresso.com by 20th October 2014. Any videos received after this date will not be counted.

• Feasibility of the proposed solution for implementation • Quality of the analysis behind the solution

All assessors and students present at the workshop will have to vote to choose 5 videos among the ones submitted by the teams invited.

Each team will then have some time to develop further one of these TOP5 ideas and will have to present it to the assessment board.

International Challenge

Rights of Use

The three winners will automatically be put forward for the International Challenge. All teams must be prepared to complete both the Swiss and International Challenge.

Visit sustainabilitymbachallenge.com for more information about the International Challenge.

Winning Entries may in whole or in part be modified by Nespresso, included but not limited be combined with any other works or entries from other participants, for any reason and may be without obligation or guarantee, be used by Nespresso included but not limited to the Nespresso website, alone or together with entries from other participants and may generally be used by Nespresso for presentation and promotional purposes without remuneration or limitation in time and space. In particular, entries may be published by Nespresso on any of its websites or other interactive properties, applications or sites, including but not limited to: www.youtube.com/nespresso, www.facebook.com/nespresso, in its Boutiques and at other point-of-sales or presentation.

Participants accept and recognize that such publication may take place outside their Facebook or other profile, unless Nespresso is expressly requested otherwise.

The assessment board as a group assigns points to each team after their presentation.

The final score includes both aspects: the points collected through the parcours and the ones assigned by the assessment board.

The teams with the three best scores are the winners. They will be invited to a Nespresso Day and will represent Switzerland at the International Challenge.

In case of a draw, all teams with a score equivalent to the third ranking will go through the International Challenge.

Amongst Swiss students, only the winning teams of the Swiss Challenge are allowed to participate in the International Challenge.

3. Winners The TOP 3 winning teams will be announced at the end of the workshop. They will then receive a written confirmation by email as well as an invitation to the exclusive Nespresso Day. Each team member will also receive a Nespresso coffee machine. These three teams will be entered into the International Challenge.

Fair Competition and Conflicts of Interest The Nespresso Academic Sustainability Challenge organizers wish to avoid situations where any participant team could have, or be perceived to have, an unfair advantage in this competition, or where a real or perceived conflict of interest could undermine the credibility of the Challenge.

Any team member who is, or has been an employee of Nespresso S.A. or its parent company NestlĂŠ S.A., at any time in the past two years is ineligible to participate in the Challenge.

Any team member who has worked as a consultant for Nespresso S.A. in supply chain management, coffee sourcing, or sustainability programs within the past two years is ineligible for the Challenge.

Any team member who has been engaged in research or advisory projects (independent or affiliated with any academic or consulting institution) with or for Nespresso S.A. in supply chain management, coffee sourcing, or sustainability programs within the past two years is ineligible for the Challenge.

Any Master student who took part in a previous Nespresso Challenge is ineligible to participate to avoid any perception of unfair advantage.

Any violation of these eligibility requirements will lead to immediate disqualification of the team in which the non-eligible member is participating.

For more information about how to take part visit: www.aiesec.ch/sustainabilitychallenge

All personal data provided by participants or Nespresso received will be stored, processed and handled in accordance on Swiss Federal Law on Data Protection (1992 LPD 235.1 and 1993 OLPD 235.11, as amended) and Nespresso’s published Privacy Policy, the latest version of which is available at www. nespresso.com. By accepting these Rules, participants also accept the terms of the Policy.

Any question regarding eligibility, fairness of competition, potential conflicts of interest or these Rules should be sent to the Challenge organizers at nasc@nespresso.com.

For more information about how to take part visit: www.aiesec.ch/sustainabilitychallenge

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