AIESEC in Switzerland | NST application booklet 1516 (2nd round)

AIESEC in SWITZERLAND NST Application Booklet

1516 2nd round

NST 1516 | AIESEC in SWITZERLAND

TABLE OF CONTENT MC Message | page 3 NST General role | page 4 Benefits and Requirements | page 5 Process and Timeline | page 6 MC Contacts | page 7 NST Positions and JDs | page 8 NST Application form | page 24

NST 1516 | AIESEC in SWITZERLAND

MC MESSAGE Dear AIESEC Network, It's a big pleasure to officialy open the NST applications for the term 2015-2016! During the transition period and especially during our yearly planning we developed a highly challenging plan that shall lead us to great achievement not only during our term but are supposed to ensure continuity ans sustainability development of AIESEC in Switzerland. Are you interested in change management and in developing enterpreunership in yourself and others?

Apply for our National Support Team and become part of a movement in a country that provides its youth the best possible conditions for young people to develop their leadership potential and enterpreneurial outlook. The most important thing is the people that unleash this potential!

Every end is a new beginning - so join the NST of AIESEC in Switzerland: finish with us the last chapter of 2015 and be part of kicking off 2016 in the best way possible, and be part of paving the road for future generations.

We as MC team are empowered by the things we've discovered about this country and this entity so far and are highly motivated to transform this knowledge into actions and develop memorable and long lasting leadership experiences.

We are more than excited to receiving your applications! Good luck and all the very best,

Rebecca Weimann Member Committee President AIESEC in Switzerland 2015-2016 3

NST 1516 | AIESEC in SWITZERLAND

NST GENERAL ROLE □ Supporting MC and LCs towards national strategies planning and implementation. □ Cooperate closely with MC responsible in order to develop and run operations in certain field during the term (whole or half of the term) - In this booklet you can find specific role and responsibilities of National Support Team in each functional area. □ Accountability and reporting to the MC responsible. □ Research and development of certain functional area. □ Enhancing MoS realization of AIESEC in Switzerland. □ Continuous communication with the MC, LCs and other involved stakeholders. □ Participate in national projects and events (not obligatory for internationals). □ Participation/facilitation at the required national conferences.

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NST 1516 | AIESEC in SWITZERLAND

BENEFITS AND REQUIREMENTS Benefits

Skills and knowledge needed

◻ Development of leadership and interpersonal skills ◻ Strategic management of the area and organization ◻ Specific functional knowledge developed ◻ Self-awareness and confidence shaping ◻ Network of contacts in business and international environment ◻ National experience and exposure for those interested in applying for MC. ◻ Developing coaching/training skills

◻ Leadership and management skills ◻ Excellent professional communication skills ◻ Time management and prioritizing skills ◻ Presentation, facilitation and coaching skills ◻ Negotiation skills ◻ PC, Internet user skills ◻ Ability to work online ◻ Functional skills/ knowledge preferred ◻ AIESEC experience required depending on position and area (TMP or TLP-LC Level) ◻ Advanced level of English knowledge ◻ Understanding of the AIESEC Experience and the exchange process ◻ Understanding of AIESEC LDM and Customer Flow

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NST 1516 | AIESEC in SWITZERLAND

PROCESS AND TIMELINE The application is divided into 3 parts: ◻ CV (with your education, AIESEC career and other jobs outside AIESEC) - Max 1 page. ◻ Questionnaire (General and Specific Questionnaire) - Max 6 pages. ◻ Endorsement (written and signed from a person that led you in the previous year) - Max 1 page.

If you are applying for more than one position you have 4 additional pages. Make sure you fill a separate questionnaire and attach it in your application package. Also, feel free to design your application form as you prefer.

Send an email with your application package to MCVP TM&OD (thomas.verduyn@aiesec.net) and to the MCVP responsible of the NST position you are applying for - we will be expecting 3 PDF documents. The e-mail subject should be named as following: NST_Position_Name_Lastname (for example: NST_MaCContentManager_Anna_Smith). No late applications will be accepted.

Timeline 6th August NST application launched (2nd round)

▶

12th August 23:59 GMT +2 DDL for submit the application

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13th August Confirmation

14th-15th August ▶ Interviews / Assessment

▶

18th August Announcement

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NST 1516 | AIESEC in SWITZERLAND

MC CONTACTS

Rebecca Weimann MCP

Theodor Simion MCVP F&L

Thomas Verduyn MCVP TM&OD

Isabella de Brito MCVP MaC

rebecca.weimann@aiesec.net

theodor.simion@aiesec.net

thomas.verduyn@aiesec.net

isabella.brito@aiesec.net

Dyego Soares MCVP OGX

Mehdi Guerfali MCVP ICX

Alessia Balducci MCVP BD

ZoĂŠ Gendron Career Days President

dyego.soares@aiesec.net

mehdi.guerfali@aiesec.net

alessia.balducci@lu.aiesec.ch

zoe.gendron@gmail.com

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NST 1516 | AIESEC in SWITZERLAND

NST Positions and JDs

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NST 1516 | AIESEC in SWITZERLAND

Marketing and Communications NST Structure MCVP MaC

NST Content Manager (2x)

NST Digital Marketing

NST Brand Manager TL

NST OGX Brand Manager

NST Web & IT Manager

NST TM Brand Manager

Position available for 2nd round 9

NST 1516 | AIESEC in SWITZERLAND

MaC | NST Content Manager (2 positions) Term duration | Working hours

Measure of Success

Aug '15 to Jan '16 (can be extended) / 12h per week

□ # of written articles/posts for aiesec.ch blog □ # of entity stories showcased on website and social medias □ # of likes/shares on Facebook for the content created □ Social Media growth and Google Analytics data: "Post reach" (expressed by return visitors at the blog, geography, mobile readership etc), Engagement (bounce rate/time spent, page views), Sentiment (comments, social sharing).

Responsabilities □ Content strategy co-creation and implementation □ Maintaining consistent and professional communication channels throughout our website and social media platforms. □ Writing and editing articles about AIESEC in Switzerland and/or a certain topic related to AIESEC’s programs: Showcasing stories of Global Citizen, Global Intern, Membership program, events and/or partners. □ Analyze searching keywords and news editing based on internal SEO criteria. □ Create interactive content (infographics, quizzes, short videos etc). □ Maintaining consistency and timeliness of posts, ensuring that a minimum of 2+ articles are created per week.

Specific Requirements □ English proficiency (German, French and/or Italian is an advantage) □ Creative writing/thinking □ Blogging experience (preferred) □ Interviewing skills (preferred)

Skills & Competencies developed □ □ □ □

Writing and editing experience Content strategy creation Effective communication, interviewing Digital marketing trends, web management

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NST 1516 | AIESEC in SWITZERLAND

MaC | NST Digital Marketing Manager Term duration | Working hours

Measure of Success

Aug '15 to Jan '16 (can be extended) / 14h per week

□ # of visits to our website □ % of growth of new likes, subscribers and followers in Facebook, Twitter, Instagram, LinkedIn. □ % growth in online applicants for AIESEC programs □ # efficient campaigns implemented □ # of interactions in posts □ % of efficiency in replies and fire fighting

Responsabilities □ Research market trends and current events to align our message with relevant content □ Developing new strategies and engagement tools together with MCVP and MaC network □ Co-create, manage and promote marketing campaigns online for AIESEC’s programs. Expand the online penetration and reach of AIESEC brand and sub-brands. □ Manage social media accounts (Facebook, Twitter, Instagram, LinkedIn) and website (aiesec.ch) traffic. □ Constant analysis of Social media analytics data through measurement tools, providing reports every two weeks reports. □ Evaluation of contextual advertising effectiveness □ Monitoring mentions about AIESEC in web environment, engagement of users to share their opinions etc.

Specific Requirements □ Communication and writing skills; □ Strong analytical, planning, forecasting and research skills; □ Knowledge and understanding of technology, search, new trends and the latest in social media innovation □ Experience in advertising, public relations and online marketing (recommendable) □ AIESEC general knowledge; brand XP; brand visual guidelines. □ Basic knowledge in design softwares (Illustrator, Photoshop)

Skills & Competencies developed □ □ □ □ □

Promotion strategy and implementation Community management Design and digital skills.

Develop communication skills Data Analysis skills.

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NST 1516 | AIESEC in SWITZERLAND

MaC | NST Web & IT Manager Term duration | Working hours

Measure of Success

Aug '15 to Jan '16 (can be extended) / 12h per week

□ □ □ □ □

Responsabilities □ Administration and upkeep of AIESEC in Switzerland’s web platforms and ensuring that it is updated accordingly/in a timely manner. □ Basic understanding of front-end and back-end systems and how the website plays a central role in all of our marketing and communication strategies. □ Documentation and information management of our web platforms to assist the MC and LCs □ Understanding about how content and layouts play a critical role in improving our lead generation and conversion rates on the website. □ Knowledge of how user experience and interface affects lead generation and website engagement #’s □ Analysis of web and information manager KPI’s to measure progress and success. □ Reporting to MCVP MaC for evaluation and continual refinement of strategy.

% develop and usability of the national website % develop and usability of a landing page per peak. # of integrated databases.

Web Traffic and Conversion SEM, SEO and key rankings of our website

Specific Requirements □ □ □ □ □ □ □

Analytical thinking Open to receiving feedback Written communication skills HTML and CSS (mandatory) SEM and SEO (preferred) UX experience Databases knowledge

Skills & Competencies developed □ National communication systems management □ Website creation, coding, HTML □ SEM, SEO, inbound marketing.

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NST 1516 | AIESEC in SWITZERLAND

Business Development NST Structure MCVP BD

NST Local Partnerships Manager

NST Youth Speak Implementation Manager

Position available for 2nd round 13

NST 1516 | AIESEC in SWITZERLAND

BD | NST YS Implementation Manager Term duration | Working hours August '15 to November '15 / 8h per week

Responsabilities □ Internal Youth Speak (DO IT) □ sales support □ research of contacts/materials □ External Youth Speak (Kick Off) □ sales support □ research of contacts/speakers □ research of GCP in the @ network □ content research □ logistics planning

Skills & Competencies developed □ □ □ □ □

Project management skills Creative Thinking Network Building Team Work Skills Understanding of the swiss reality

Specific Requirements □ In depth knowledge of BD processes □ Already took part in organising a Youth Speak (preferred) or Y2B event □ Selling skills □ Creative thinking □ Knowledge of GCP in countries advanced in BD operations

Measure of Success □ # of partners for our Youth Speak event □ # of speakers at YS events □ % of satisfacted members attending the event □ # of students involved in our external YS event □ # of monthly updates □ # of organizations and companies contacted for partnerships □ amount of resources raised through partnerships 14

NST 1516 | AIESEC in SWITZERLAND

BD | NST Local Partnerships Manager Term duration | Working hours

Specific Requirements

August '15 to November '15 / 8h per week

□ In depth knowledge of BD processes □ Training skills □ Flexible/creative thinking □ Easy going person, able to build trust relationships with the VPs/OCPs

Responsabilities □ co-creation of new national projects □ research for implementation of new projects □ tracking the delivery of national BD partnerships on local level □ facilitating and management of delivery partnership on local levels □ support and training in BD operations of the LCs

Skills & Competencies developed □ □ □ □ □

Project management skills Creative Thinking Network Building Team Work Skills Understanding of the swiss reality

Measure of Success □ # of new projects implemented, □ % of budget covered from the new projects □ # of new partners raised from local level □ % of LC budget covered from BD operations □ # of monthly updates related with the tracking of BD partnerships □ # of organizations and companies contacted for partnerships □ % of the implementation of the partnership on the local level □ amount of resources raised through partnerships on local level 15

NST 1516 | AIESEC in SWITZERLAND

Finance NST Structure MCVP F&L

NST Fundraising

NST Finance Education Manager

NST Internal Auditor and Consulting

Position available for 2nd round 16

NST 1516 | AIESEC in SWITZERLAND

FIN | NST Fundraising Term duration | Working hours

Specific Requirements

August '15 to July '16 / 10h per week

□ Financial Management, Planning and Control □ Project Management □ Communication and team work

Responsabilities □ Find and gather information about relevant financial sources that can sustain the organization (grants, funds etc.) □ Create a timeline with all the processes for application until deadline □ Collect all relevant documents and fill in the application suiting the goals of the fund, grant etc. □ Advise and help LCs have the same process on local level

Skills & Competencies developed □ □ □ □

Fund/grant application Project Management NGO Financing Personal Effectiveness

Measure of Success □ Amount of money raised on national/local level □ Ratio of successful applications to total nr of applications □ Total number of applications

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NST 1516 | AIESEC in SWITZERLAND

FIN | NST Internal Auditing and Consulting Term duration | Working hours

Specific Requirements

August '15 to July '16 / 14h per week

□ □ □ □ □ □ □

Responsabilities □ Preparation of internal audit with LCs (going through the procedure and making sure that everything will be ready for the Internal Audit Meeting) □ Checking LC internal processes for risk management and legality. □ Follow up on Internal Audit Meeting report and recommendations

Measure of Success

Financial Management, Planning and Control Project Management Corporate Finance Auditing Communication and team work Coaching and consultancy Training skills

Skills & Competencies developed □ □ □ □

Coaching and team work Project Management Facilitation and training delivery Personal Effectiveness

□ % of LCs where Internal Audit is done on time □ % of LCs where Internal Audit was passed successfully (100%)

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NST 1516 | AIESEC in SWITZERLAND

Outgoing Exchange NST Structure MCVP OGX

NST oGIP International Relations

NST EP Experience

NST Global Entrepreneurs Program

Position available for 2nd round 19

NST 1516 | AIESEC in SWITZERLAND

OGX | NST Global Entrepreneurs Program Term duration | Working hours

Specific Requirements

August '15 to January '16 / 10h per week

□ Committed to results; □ Preview experience with Global Entrepreneurs Program; □ Supply & Demand knowledge; □ Position available for TL or VP

Responsabilities □ Implement Global Entrepreneurial program in oGIP; □ Generate showcase materials for GE in AiS; □ Support matching in local level, through cooperation and matching days; □ Create a channel to centralize trainings and support materials; □ Evolve the delivery process in the GE program; □ Lead monthly chat for GE focused LCs; □ Complete and submit weekly report;

Skills & Competencies developed □ Network relations □ Supply and Demand management □ Implementation knowledge

Measure of Success □ National goal: 20 EPs Realized □ # Materials developed for GE □ Monthly chats for GE focused LCs

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NST 1516 | AIESEC in SWITZERLAND

Incoming Exchange NST Structure MCVP ICX

NST S&D & IR Management

NST iGIP New Sales

Position available for 2nd round 21

NST 1516 | AIESEC in SWITZERLAND

ICX | NST S&D and International Relations Term duration | Working hours

Specific Requirements

August '15 to July '16 / 12h per week minimum

□ □ □ □ □ □

Responsabilities □ Support for the promotion & matching process on MC level □ Provide Supply analysis □ Ensuring partnerships downsizing to different LCs □ Ensuring a good IR management. □ Support the MCVP ICX in the matching process □ Get in touch with LCVPs ICX who will receive MC EPs in order to ensure the fulfillment of S&S □ Provide support in education and training of LCVPs about matching and delivery processes efficiency □ Management of national sales accounts (optional)

Commitment to the role Flexible/creative thinking Communications skills Previous experience in eXchange Proactive Learning EXPA usage experience & knowledge

Skills & Competencies developed □ International Team XP □ Better knowledge of international relations □ Coaching & training skills □ Strategic thinking development □ National vision creation □ Networking development across the country, region & network

Measure of Success □ □ □ □ □ □ □

% of TNs Matched on national level Proper weekly / monthly Supply analysis Visibility to the global network # of days TNs are matched and delivered within # of Upscaled National partnerships # realizations with national country partners Created and updated national TN database 22

NST 1516 | AIESEC in SWITZERLAND

ICX | NST iGIP New Sales Term duration | Working hours

Specific Requirements

August '15 to July '16 / 15h per week minimum

□ □ □ □ □ □ □

Responsabilities □ Research for new customer segments (tourism, hospitality, etc...) □ MC Sales support □ Ensuring partnerships downsizing to different LCs □ CRM system usage □ Participate in the organisation of local sales trainings □ Account management of new partnerships □ Development of a B2B marketing strategy

Measure of Success □ # of meetings □ # of TN Raised □ # of companies showing interest in iGIP □ # of networking events attended from the national level □ New sales database refreshed 2 times per month □ # of new contacts in the national SME database

commitment to the role flexible/creative thinking communications skills Selling & accounts management skills Proactive Learning CRM usage Presence in Switzerland

Skills & Competencies developed □ International Team XP □ Better knowledge of sales, new markets identification & account management □ Training skills □ Strategic thinking development □ Personal & professional networking development across the country, region & network

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NST 1516 | AIESEC in SWITZERLAND

NST Application Form

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NST 1516 | AIESEC in SWITZERLAND

GENERAL QUESTIONNAIRE Personal Information ◻ Name and Surname ◻ Date of Birth ◻ Nationality ◻ Current AIESEC entity and role ◻ E-mail ◻ Mobile number ◻ Skype ID ◻ Availability for interview (consider GMT +2): Friday 31st Jul

10am

11am

12am

1pm

2pm

3pm

4pm

5pm

6pm

7pm

8pm

Saturday 1st Aug Monday 3rd Aug Tuesday 4th Aug

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NST 1516 | AIESEC in SWITZERLAND

GENERAL QUESTIONNAIRE General questions 1.

2.

3.

4.

5.

Why have you decided to stand for NST AIESEC in Switzerland 15-16? And what do you expect to take out of this experience?

What are your personal long-term goals? How do you see your potential NST term contributing to them?

Identify three key trends that are influencing Switzerland (politically, socially, economically, or otherwise) and explain in a few words how AIESEC should customize its services to ensure we create maximum positive impact on society and have increasing relevance.

How do you see the NST working with the MC and LCs? Explain briefly your strategy for cooperation.

In your opinion, what is the most important strategy or direction of AIESEC in Switzerland for this term and why? How do you see your contribution being part of the team?

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS MaC | NST Content Manager (2 positions) 1. In your own words explain what’s the AIESEC Customer Flow and role of the each element.

2. Create an article (0.5 page) that promotes our brand promise: leadership development you need to talk not in an obvious way what is AIESEC about. Avoid making it very commercial.

3. Create a list of the topics that AIESEC should have in the blog and a calendar of publications for a month.

4. What kind of experiences (eg. from a partner, TMP) delivered by AIESEC do you think would be most relevant to be showcased to the network and why?

5. Analyze strong and weak sides of aiesec.ch/blog content. What in your opinion should be improved?

6. Make an infographic that explains why you want to be part of the NST team – you can design by your own or use online tools (such as infogr.am, for example).

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS MaC | NST Digital Marketing Manager 1. In your own words explain what’s the AIESEC Customer Flow and role of the each element.

2. What do you believe are the main trends in digital marketing (especially through social media) nowadays? How can AIESEC’s communication through social media be viral in a way that engages a high number of online users?

3. Evaluate AIESEC in Switzerland’s current social media state in its channels (Facebook, Twitter, Instagram, LinkedIn) and present two proposals of improvement for each channel mentioned above.

4. How will you make sure you create high quality and attractive content for engaging the online audience?

5. Create a “post plan” for AIESEC in Switzerland Facebook page for 4 weeks – consider TMP recruitment.

6. Please provide examples (at least 2) of visual materials or portfolio link (external or within AIESEC work).

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS MaC | NST Web & IT Manager 1. In your own words explain what’s the AIESEC Customer Flow and role of the each element.

2. What is your experience of website creation and management? Please provide an example (at least one) of your graphic/coding work or portfolio (external or within AIESEC work).

3. Please name current trends in web-design globally and how AIESEC in Switzerland could capitalize on them.

4. Analyze strong and weak sides of aiesec.ch website. Propose what improvements could be made to increase customer-orientation and SEO criteria.

5. Our website has been one of the key bottlenecks in converting sign ups/leads to applications. Why do you think this is, and what strategies do you propose to enhance conversion?

6. How would you communicate to LCs the value and benefits of using the national website, Online Registration System, and Opportunity Portal?

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS BD | NST Local Partnerships Manager 1.

2.

3.

4.

5.

6.

7.

8.

9.

What kind of experience do you have in the BD field?

What kind of knowledge do you have in BD operations?

How do you think your previous experiences will support you within the position?

Please explain why you are applying to the position.

How would you support the LCs in creating new projects?

What kinds of projects would you like to implement? How? (Show an example) How would you make sure our services are being delivered on local level?

What kind of trainings would you be able to offer to your VPs? What kind of plan would you make in order to foster or local BD operations?

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS BD | NST Youth Speak Implementation Manager 1.

2.

3.

4.

5.

6.

7.

8.

9.

What kind of experience do you have in the BD field?

What kind of experience do you have in organising events?

What kind of knowledge do you have in Youth Speak (YS) events?

How do you think your previous experiences will support you within the position?

Please explain why you are applying to the position.

What kind of experience do you have in sales?

How would you like to support our sales for Youth Speak?

If you could have one guest speaker at our YS, who would that be? Why? What kinds of idea would you like to propose to improve our event?

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS FIN | NST Fundraising 1.

2.

3.

Please Make SWOT Analysis of Finance & Legality area of AIESEC in Switzerland.

Please, mention 3 Funds/grants you would like AIESEC in Switzerland to apply for?

Name of the Fund/Grant (link on source) Brief description of the Fund/Grant Outcome you expect from applying for this Fund/Grant How do you envision your timeline for funds/grants research-application-realization for National level and for LC level? Please mention specific tasks to accomplish and DDLs for each.

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS FIN | NST Internal Auditing and Consulting 1.

2.

3.

Please Make SWOT Analysis of Finance & Legality area of AIESEC in Switzerland.

Please, describe your proposition for improving process of National Internal Audit and making it more smooth? Write down the timeline with processes and DDLs for your optimized Internal Audit flow?

What Consultancy (consultancy in which areas) you would like to provide to LCs after Internal Audit? How this consultancy can help LCs to perform better (for ex. achieve their exchange goal)?

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS OGX | NST Global Entrepreneurs Program 1.

2.

3.

Which are the main opportunities you see now in Switzerland that can bring us more entrance for the Global Entrepreneurial subproduct?

Build an operational plan for a national oGIP project that will deliver 20 Global Entrepreneurial exchanges, considering the main stakeholders and timeline.

How would you make sure that Outgoing Global entrepreneurs would be a relevant successful product for AIESEC in Switzerland?

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS ICX | NST S&D and International Relations Manager 1.

2.

3.

4.

5.

How do you evaluate the promotion made by AIESEC In Switzerland for its TNs? How to ensure a good pre-selection of the trainees according to the TN needs?

How will be your assessment of the LCVPs for the fulfillment of S&S? How will you ensure a better management of the Incoming eXchange international relations of AiS? What is going to be your unique contribution to the NST of AIESEC In Switzerland?

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NST 1516 | AIESEC in SWITZERLAND

SPECIFIC QUESTIONS ICX | NST iGIP New Sales 1.

2.

3.

4.

5.

How do you analyze the situation of the existing partners of AiS ?

What are the platforms or tools that you are planning on using for the CRM? According to you, what is the relevance of iGIP to the Swiss market ?

What are the clear opportunity sectors that you think are tangible and for which iGIP is relevant?

What is going to be your unique contribution to the NST of AIESEC In Switzerland?

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NST 1516 | AIESEC in SWITZERLAND

Best of luck! :D

MC Switzerland 1516