Internal comms
Internal communications PROJECT/SUBTEAM BOTTOMLINE “By living up up 2015 behaviors we challenge our people to take action”
PEOPLE INVOLVED Lucia. AI VP Responsible for Internal Comms Veronika Atanasoba . GST Team Leader. Lidia Zabala . GST Team Member. Ernesto Salce. Internal Comms consultor.
AIESEC International Q4 2014 Report
OUTCOMES Q3 MILESTONES CHECK (click the * boxes to check the output and/or further information) *Internal Comms Education
Social Media Engagement
Newsletter Management
R&R Alligment
#1 webinar delivered to MCPs and MCVPs OD on “How to Drive Behaviors through internal comms management” #1 guide created with tracking and design tools
+10172 new likes in 3 months Engagement with: Announcement, Gen2015 posts (video or picture), EXPA Content, Stories of Success of entities, Youthspeak Content
8 weekly MCP newsletter 6 Global newsletters *Regional newsletters were cut from the GLOBAL KPIs due to regions’ preferences.
ING criteria aligned to the 3 behaviors (purposeful, collaborative and action-oriented). Campaing continued in a very basic way due to lack of results.
MAIN KPIs - QUANTITATIVE KPI Name
Planned (year)
Achieved
%
# BI-WEEKLY NEWSLETTER
6
6
100%
# FBOOK POSTS
+45
+45
# WEEKLY MCP NEWSLETTER
8
8
100%
# WEBINARS DELIVERED
1
1
100%
AIESEC International Q4 2014 Report
+100%
KPI Name
Planned (year)
Achieved
%
% GROWTH IN SOCIAL MEDIA
100%
90%
+90%
% OF ADOPTION RATE OF INTERNAL MKT STRATEGY
80%
NA
% CORRECT CULTURE ANSWERS IN SOGA
80%
NA