Overall
We can finally start tracking our customer’s journey! All data refer to the same set of customers, creating a profile on internships.aiesec.org between Jan1st and Apr3rd. For example, 1% of the people who signed up in Q1 is already matched.
359’714
25’011 103’506 35,672
47’701
81’303
4’311
3’494
7’805 2’078 1’367 61’626 7,89
Overall GCDP GIP Sign-Up to Choose Program Choose Program to Apply Apply to Start Matching Start Matching to Match Sign-Up to Apply Sign-Up to Match Apply to Match
79% 10%
12%
7%
27%
37% 13%
66%
63% 77%
8% 1% 18%
23% 10%
Click here for the full Digital Marketing Report for the Quarter. Some insights: 5.31% bounce rate Doubled web traffic compared to 2014 (+98%) +160% of social media referrals to website Aiesec.org contributes to 25% of OP signs-up
Click here for the full PR Report for the Quarter. Some insights: UN Event final dates (concept note here) Reach Report for AFROXLDs & UN Habitat.