AI 1415 q3 report bxp

Bxp team

Brand experience team SUBTEAM BOTTOMLINE The Global Brand Experience team aims to improve the organizational positioning on a global level and the brand perception with the final goal of improving short- and long-term MoS achievement.

PEOPLE INVOLVED Giancarlo Ostuni. VP Marketing.

Gordon Ching. VP Digital Marketing.

Karolina Piotrowska. VP Public Relations.

AIESEC International Q3 2014 Report

efforts GENERAL COMMENT During Q3, team’s efforts were dedicated to network alignment, brand positioning and digital evolution of the organization, as part of the main goal of the BXP team in the first semester of the term: integration of our brand perception on the network’s side, on a PR side and from a digital point of view.

INDIVIDUAL EFFORTS Giancarlo. Network Support (50%), Sub-team Management (15%), TXP Evolution (15%), Massive Project (15%), Brand Development (5%) Gordon. Website development (45%), YouthSpeak (45%), GIP Evolution (1%), Online BD Delivery (1%), Content Development (8%) Karolina. Y2B (30%), GCDP Project 10%), Relationships – own work (45%), Relationships – other AI peeps (10%), Alumni (2%), Media (3%) AIESEC International Q3 2014 Report

OUTCOMES Q3 MILESTONES CHECK Brand Tooklit Update (achieved)

YouthSpeak Running (achieved)

Y2B Taiwan (done + output) (achieved 60 – 80%)

@.org development on track (achieved <60%)

Delivered on Sept. 19th.

3017 views reached in 17 days.

Launched accordingly to the original plan.

Output still on hold due to challenges with the responsible GST. Will be completed directly by th Global Team.

Development in progress.

Estimation of first launch on Oct. 22nd can still be kept.

OTHER KPIs MONITORING KPI Name

Planned

Achieved

Comments

MoU with United Nations

Y

Y

Bam! UN Envoy coming to Vietnam!

Final Contract with Web Developers

Y

N

Weâ&#x20AC;&#x2122;re working with them full speed, but still no contract :o

GST for Top Tier Marketing selected

Y

Y

One Top MCVP Marketing per programe. Good synergy with OPS!

Media partnerships for YouthSpeak

Y (1)

Y (2)

PVBLIC and Elite Daily

AIESEC International Q3 2014 Report

results July

August

September

P

A

%

P

A

%

P

A

%

AIESEC .org unique monthly visitors

61000

64046

104%

64000 69230 108%

70000 75231 107%

Time spent on AIESEC.org

03:44

03:48

102%

03:45

03:56

105%

03:50

03:45

98%

YouthSpeak Responses/Visits

-

-

-

-

-

-

20%

29%

+45%

FB Fans

540000

541742

100%

56000 0

56461 7

101%

58000 0

59773 1

103%

Blogposts

4

5

120%

4

3

75%

4

2

50%

(5353 v, 1545 r)

COMMENTS We are still lacking reliable conversion metrics for @.org. We believe that from november we’ll be able to have efficient measurement for this as well. Impressive social media growth (+72k fans, +13% growth over the quarter). This makes our efforts over the website development even more urgent, as we can’t still use Social Media as a conversion strategy.

AIESEC International Q3 2014 Report

Next steps QUARTER 4 OVERVIEW. The next quarter will see the completion of a lot of running projects.

These are the milestones that are set for December 20th, end of Q4.

- New @org launched with entity templates available - YouthSpeak completed, goals reached, output released.

- Y2B Vietnam Speakers’ list, agenda flow and confirmations 70% completed - TXP Branding developed - Mobile App Beta version ready - One Partner for GCDP Project found.

- New Marketing Strategies for Tier 1 released.

AIESEC International Q3 2014 Report