Welcome to Oxylane: a network of companies dedicated to people who love sport. Oxylane brings together two different activities: creating international sports products and brands and local and on-line retail. These two areas of expertise, along with all the brands, are united behind a common purpose: to create desirability and make the pleasure and benefits of sport accessible to all. Decathlon, the original chain created in 1976 near Lille, and the other local and on-line retail formats, sell Passion brand products, made with materials provided by our Component brands, and also the major international brands. Oxylane controls the whole of the product development chain: from Research & Development to the sales floor, including design, production and logistics. Yves Claude Oxylane C.E.O.
Within the companies belonging to the Oxylane network, we have deliberately placed People at the heart of our strategy, whether they are… - employees, the lifeblood of our companies - people who use our products or customers of our retail formats - external partners, suppliers, organisations … - shareholders Our promise: that they should gain long-term satisfaction.
Our commitments Oxylane’s commitments as an employer: Oxylane is committed to training its employees and developing their skills. Our managers work closely with their teams, encouraging them to make decisions and take on responsibilities. Therefore, a career in our company is always linked to your aptitudes and your enthusiasm. Today, more than ever before, our policy of promoting from within is a major priority. And there are plenty of opportunities to move around, both within your country of origin and internationally. “Satisfied employees” is an intention that runs through all of our human resources policies. After all, we will only make our customers happy if we are happy ourselves.
a social charter that sets out a clear and firm position with regards to teams working in all of our Production countries. In addition, the Decathlon Foundation promotes social, cultural and economic insertion for disadvantaged people through sporting activity.
Oxylane’s commitment to innovation: Every day, our teams design innovative products based on research into the human body in motion. Our enduring objective is the long-term satisfaction of our customers!
Oxylane’s commitment to social responsibility: Through all of its brands and retail formats, Oxylane is committed to being a responsible player in economic and social terms wherever the company is present. Inspired by the Universal Declaration of Human Rights, we have introduced
Paul, Running sales assistant Decathlon V2, Villeneuve d’Ascq (France).
CONTENTS
Our values Sincerity, Vitality, Responsibility and Generosity. Our employees all share our 4 company values. They are lived on a daily basis across all of our worldwide brands. Vitality Otherwise put: full of life! Employees filled with vitality are overrunning with energy. They are enthusiastic and have a thirst for innovation and creation. They constantly strive to improve themselves and make things evolve. And just like a sportsman, they love action.
Sincerity This is all about the transparency of our actions; amongst ourselves, with our customers and with our suppliers. We want there to be a real link between what we say and what we do.
Responsibility and Generosity These words are always linked in our daily life. The two go hand in hand. In the way we manage our teams, the generosity of our actions is combined with a high level of demand, a clear sign of responsibility.
02
Oxylane
04
Facts and figures
06
Research & Development
07
Design
08
Innovation
09 From drawing board to sales floor 10 Component brands 14 Passion brands 20 Living for the love of sport and to serve our customers 22 Decathlon: all sports under one roof 24 Local and on-line sales 28
A responsible network
Our purpose “To create desirability and make the pleasure and benefits of sport accessible to all”: For us, sport has many virtues: -It helps you stay healthy -It promotes education and integration -It develops a team spirit
Low prices By keeping their prices as low as possible, our different retail formats are helping sporting activity to develop all over the world. These low prices make it easier for our customers to be properly equipped to participate in and discover new sports.
echnical products T for all usage levels Sport is a source of well-being as long as you have products that correspond to your
needs. You have to be “well-equipped”. Our technical products all have many practical qualities. Through our innovations, we aim to increase our customers’ safety and well-being. In our stores, we sell products from the major international brands and our own Passion brand products. The latter, through their simplicity, their quality, their availability and their unbeatable prices, are the very incarnation of our project.
Listening to customers By listening to the most demanding users, we can pay particular attention to the practical qualities of our products in order to guarantee the long-term satisfaction of our customers. We aim to put in place our company purpose with passion and determination. We want all sports people to be able to use top quality Passion brand products for the lowest possible price.
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Oxylane: a network of companies Oxylane brings together two different activities: creating sports products and brands and local and on-line retail. This means that Oxylane controls the whole of the product development chain: from Research & Development to the sales floor, including design, production and logistics.
Services
Retail
nn Brands Passio
h & Devlopm arc
t en
Res e
nents bran ds mpo Co
2,5 2,0 1,5 Key figures 1,0 0,5 (up to 12/31/2010) 0,0 2004
2005
2006
Turnover share
47 %
53 %
International France
Employees
5,440
5,5
1976
5,0
The first Decathlon store is born
4,0
4,476
4,5 3,5
3,724
3,418
4,967
1986
40 000
30 000 25 000 20 000 15 000 10 000
1,0
5 000
0,5
0 2004
2005
2006
2007
2008
“Decathlon Production” is born. Its purpose is to design and manufacture sports goods endorsed with an in-house label. And in 1988 the first international production office is opened in Asia.
19 7 19 6 8 19 6 9 19 6 98 20 00 20 02 20 04 20 05 20 06 20 07 20 0 20 8 0 20 9 10
0,0
Production and globalisation
2009
478 in 2010 450 400 350
1997
Turnover
300 47 %
53 %
in € millions exc. VAT
250 200
International France
Oxylane is born A network of companies built around physical well-being. Oxylane brings together two different activities: creating international sports products and brands and local and on-line retail. This network employs 46,000 members of staff from 60 different countries.
5,440
150
5,5
100
5,0
4,476
4,550 4,0 0 3,5
3,418
3,724
4,967
4,005
19 7 19 6 7 19 9 8 19 2 8 19 5 8 19 8 9 19 1 9 19 4 9 20 7 0 20 0 0 20 3 0 20 6 0 20 8 0 20 9 10
Decathlon creates its first in-house ‘Passion’ brands: Tribord, for water sports and Quechua for mountain sports.
2008
45 000
35 000
4,005
In 1976, Michel Leclercq invents a new concept – 3,0 an all-under-one-roof sports store dedicated to sport, sport, and nothing2,5 but sport. The first ever self-service sporting goods store opens its doors in2,0Englos near Lille in 1,5 northern France.
Tribord and Quechua, the first ‘Passion’ brands
46 000 in 2010
50 000
Decathlon Englos (France), 1976
3,0 2,5 2,0 1,5 1,0 0,5 0,0 2004
2005
2006
2007
2008
5
2009
2
Research & Development Oxylane Research is our highly skilled R&D department that provides an essential service to our brands. Our laboratories study sportspeople in motion to better understand the way they interact with their equipment. Our researchers track down causes of discomfort and injury risks, etc. in order to invent products and technologies that will improve user comfort and open up a world of new sensations. Oxylane Research innovations are accessible to all. These scientific advances guarantee a long-term and proven effect on our health and longevity. “Our daily quest is to find proven and long-term solutions that will improve the enjoyment, longevity and health of all sports people”. Laurent B. – Oxylane Research Director and Doctor in Biomechanics
“This posture study enables us to guarantee comfort and performance during sport.”
figures
60 million
Oxylane Researchdeveloped products sold in 2008
3 internal
laboratories
50 researchers 20 external
laboratory partners (up to 12/31/2009)
Design
Oxylane has its own in-house Graphic Design department
A key skill, at the heart of innovation. Design is at the heart of the conception of innovative products. Firstly because our designers are practising sports people, in touch with fellow sports enthusiasts, and secondly, because they are in permanent contact with Research centre, Passion brand and Component brand engineers. This set-up, which integrates graphic design into the product development process, enables us to create products that are both innovative and attractive. Once again this year, our products, both technical and relevant, have proved that it is possible to combine affordability and innovation. Our brands have been awarded numerous international design prizes as a result of this approach
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going further
Innovation
Test laboratories A test period follows the initial research phase.
A sleeping bag with built-in mattress, skates that grow with your children’s feet, tents that put themselves up: sometimes, innovation seems obvious.
Data collected during real-life tests enables our laboratories to reproduce the exact constraints our products are subjected to.
innovation awards
More than
60,000
tests are carried out every year on our Passion brand products: • on prototypes, during the product development process • on finished products, to make sure they correspond to the specifications required
Diabolo by Oxelo
Rollerskates with an integrated braking system www.oxelo.com
Ygolf by Inesis
A golf kit to play everywhere ! www.inesis.com
Weego by Tribord
Flippers you can walk with www.tribord.com
From drawing board to sales floor… At the origin of every innovation is a bright idea. And because our Oxylane teams are made up of practising sports people in permanent contact with sports people of all abilities, creating and developing sports equipment is a permanent challenge. And ideas spring up all over the place; test programmes, brainstorming, customer suggestion boxes… Quality, relevance, durability, price: the right solution brings together all these aspects... and sometimes leads to even more ideas!
Step 1: The need, the dream “I want a tent that puts itself up”
Step 2: The thought-process Product managers, designers and product engineers pour over the possibilities.
Step 3: Testing The different solutions are tested in laboratories and in real-life conditions with real-life users.
Step 5: Logistics The products are sent all over the world via our logistics network.
Step 4: Industrialisation The validated prototype is sent for mass production.
Step 6: Retail and use Customers discover the finished product!
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Component brands The Component brands work in partnership with the Passion brands. They provide the best materials and the finest expertise that make our high-performance products more practical, comfortable and easier to use.
Equarea “Activ’n fresh” Beware! With Equarea (equilibrium + aeration), people might not believe you when you say you’ve just got back from a workout! Equarea clothes actively absorb and evacuate the perspiration generated by your body during sport, leaving you feeling dry and fresh. Equarea signifies a total control over the use of synthetic fibres, a thorough knowledge of how to manufacture them and detailed research in to the human body in motion. www.equarea.com
EssenSole “Give my body sole” The name comes from “Essential” and “Sole” and signifies the importance of the sole. EssenSole designs soles for all the Passion brands. Sports enthusiasts often neglect their feet. And yet, with 26 bones, 16 joints, 107 ligaments and 20 muscles, the feet account for a quarter of our skeleton. This is why a long-term healthy body begins with looking after your feet. www.essensole.com
Geonaute
Measurements, information, orientation. Follow the guide! Your sporting partner that aims to make sport easier and more enjoyable. The brand offers products that measure and guide physical performance, provide information, and enable you to communicate and find your way, making sporting activities safer and even more accessible. www.geonaute.com
Novadry “Challenge the weather” Rain, snow, wind and humidity will worry you no more! Novadry develops waterproof, wind-stopping and breathable (the humidity generated by the body is evacuated) technologies to protect you from bad weather during outdoor sporting activity. The assembly techniques employed also prevent water from infiltrating. www.novadry.com
Stratermic Thermal insulation Free yourself from the cold! Stratermic provides lightweight materials for sporting goods and clothing that are guaranteed to keep you warm in temperatures ranging from -50°C to +18° by testing its products in a weather chamber and in use. Wearing Stratermic clothes and shoes, you will always feel at ease – not too hot, not too cold. www.stratermic.com
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Strenfit “Light & Robust” Strenfit ensures that luggage, tents, ropes, sleeping bags… are both light and robust by designing fabrics, threads, straps, buckles… from A to Z with total control over their quality and assembly. www.strenfit.com
Supportiv Longer lasting and more frequent sporting activity. Supportiv designs and develops compression technologies and products (tights, tops, socks, leggings) and supports (bust, joints, muscles). They guide the body’s movement during sport both comfortably and efficiently and help to reduce fatigue and speed up recovery after exertion. The products are developed by a team of R&D engineers before being tested and evaluated by independent ergonomics and health specialists. www.supportiv.com
Totally dedicated brands Since 1997, the Oxylane Group’s Passion brands have been combining pleasure and passion in order to propose accessible, innovative and high-performance products for all, at the best possible price/quality ratio. Fruit of our laboratory research, Passion brand products are tested and validated in real-life conditions during mission tests and by our technical partners. These tests ensure our products are reliable, safe and adapted to each specific usage. The Passion brand products are sold in all the Group’s chains, locally and on-line.
Aptonia Make your body your best sporting ally Aptonia is your very own health instructor who coaches you along the way, whatever your sport and whatever your ability. The brand has a wide range of hydration, nutrition and healthcare products designed to be used before, during and after sport so that health and enjoyment become an integral part of physical exertion. www.aptonia.com
Artengo “Serving your inspiration” Imagine there were only winners and all that mattered was the joy of taking part. Imagine it wasn’t important to keep score. Artengo offers you the opportunity to (re)discover how enjoyable life can be – racket in hand. Artengo equipment, both innovative and high-performance, provides instant enjoyment whatever your ability. The brand is all about putting greater liberty and imagination into the game. After all, isn’t playing all about having fun? www.artengo.com
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b’Twin The cyclist’s favourite brand Creating a bike, at home on roads and pathways, comfortable, affordable, reliable and enjoyable: an impossible challenge? It would seem not, because this bike already exists and it’s called the b’Twin! It is also the name of Oxylane’s specialist cycling brand, which designs highperformance, good-looking and hard wearing products for cyclists of all abilities. What better name to embody the brand’s much cherished values: autonomy, passion and pleasure? www.btwin.com
Caperlan The fishing brand Caperlan is a team of passionate fishermen that design and develop fishing products for beginners, improvers and experts. The brand’s products are innovative, high quality, technical, easy to use and affordable and can be used alone or with friends and family. It is also committed to preserving the fishing environment and Nature in general. Caperlan’s headquarters are in a fishing heartland in Cestas (Gironde, France), on the Geologic Village site. www.caperlan.com
Domyos
Fitness for all
Alone or in a group, at home or at the gym, keeping fit or improving your physical condition…there are a thousand different ways to stay in shape! Domyos transforms workouts into moments of pure pleasure. Fitness, Gym, Combat sports or Dance, whatever your activity, the brand is right beside you – beginner or professional sportsman, junior or senior – to optimise the conditions you exercise in. www.domyos.com
Fouganza For horse-riding enthusiasts Fouganza designs technical, accessible and innovative products to cater for horses and their riders. The brand’s teams are all passionate riders themselves and live on a daily diet of sporting complicity, respect for horses and shared experiences. www.fouganza.com
Geologic The target sports brand To reach its target, the shooter has to be on one mind with its equipment, tame its surroundings, feel the power, evaluate the distance from its goal and coordinate everything within time and space. The target sports brand designs safe and reliable products for bow and arrow, petanque, dart, so everyone can feel safe and develops confidence in its gesture. Tools dedicated to each practice and each user. www.geologic.com
Inesis “Liberate your swing” At Inesis, Thomas Levet, one of Europe’s top golfers, and our team of engineers, develop and test a full range of golf equipment and accessories. The result: innovative, high-performance and affordable products for golfers of all abilities from professionals to beginners. www.inesis.com
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Kalenji “Find your rhythm, enjoy your run” With every stride, an ounce of energy harnessed from the renowned runners of the high Kenyan plains transpires into Kalenji’s products. The latter are designed to enable runners, whatever their ability, whatever their rhythm and wherever they run (urban or nature) to run free from the constraints associated with the sport, to run with pleasure. www.kalenji.com
Kipsta “You’re the game” The ideal partner for all your matches – whatever level you play at – and improvised kick-arounds. This is what our team sports brand aims to be. Kipsta is all about enjoying playing, sharing and improving using accessible and innovative products. Kipsta is the only brand that kits out teams across the team sports board from Football to Basketball, including Handball, Volleyball, Rugby, American football, Baseball, Cricket and Hockey. www.kipsta.com
Nabaiji « Pep up your swim » ”Na” comes from “Natation” (French for swimming) and “Baiji” refers to a species of Dolphin in Asia. Nabaiji invites you to (re)discover the enjoyment of swimming, aquagym and aquatic team sports. The brand develops accessible, innovative and fun products form its base camp in Hendaye on the Atlantic coast so that you can feel like a fish in the water! www.nabaiji.com
Newfeel Active and everyday walking What could be more natural than walking ? Walking is so much a part of our everyday lives that we hardly consider it an activity in itself. And yet, walking 30 minutes a day is very good for your health. Newfeel provides simple, comfortable and stylish products to help you rediscover the joys and benefits of walking. So why not do some sport every time you walk out the door ? www.newfeel.com
Oxelo “Skater by nature” Rolling, sliding, skating, riding, jumping: there are countless verbs to describe the activities served up by Oxelo. But from in-line skating to skateboarding and from ice-skating to scooters, the common denominator is skating. So if you’re looking to stay in shape, get around town, simply do some sport or compete at the highest level, Oxelo products will fulfil your requirements in total safety. www.oxelo.com
Quechua Mountain sports for all! In the realm of the mountains, Quechua couldn’t have a more appropriate name than that of the courageous people dwelling amidst the peaks of the Andes in South America. Hikers, skiers, adventure racers, trail runners, climbers, mountaineers ... Whatever your discipline, Quechua aims to make your mountain sport more enjoyable and safer. At the foot of Mont-Blanc, in Haute-Savoie (France), the Quechua team is based in a mountain sports heartland. What better way to design ever more relevant products for the mountain sports enthusiasts they encounter on a daily basis. www.quechua.com
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Simond Chamonix – Since 1860 Since 1860, at the foot of Mont Blanc in the Chamonix valley (France), Simond has been designing and manufacturing ice picks, crampons and karabiners. These products are safe, ergonomic and enjoyable to use. The brand is a reference in mountaineering circles. It invented the modular blade ice pick for example. Simond is the Oxylane Group’s latest Passion brand. www.simond.com
Solognac The hunting brand In the heart of one of Europe’s most vast forests in the Geologic Village in Cestas (Gironde, France), the Solognac team invent and develop products for hunting and, more generally, nature enthusiasts. The brand is always in direct contact with the most demanding users. This enables it to propose relevant and innovative products that enable active nature enthusiasts to take part in their favourite outdoor activity in total safety. Are you at one with nature? See Solognac. www.solognac.com
Tribord “Designed by water” Created in 1996, Tribord is our water sports brand. Hendaye (southwest France), within earshot of the Atlantic rollers, is home to our brand teams who design, develop and test innovative and affordable products that will wash up on beaches, waves, oceans and winds the world over. www.tribord.com
Wed’ze “Snow Outside, Smile Inside” Wed’ze is our snow sports range. In the heart of the Alps, it designs, develops and tests innovative products with attitude. There is something for everyone: for those discovering mountain sports, those who can’t live without them, those who teach skiing and snowboarding and those who simply love playing in the snow. Thanks to Wed’ze, snow sports, so rich in emotion, can be enjoyed to the full. www.wedze.com
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Living for the love of sport and to serve our customers 46,000 employees 60 nationalities 350 different jobs in more than 25 countries
6,000 staff recruited every year worldwide
500,000 training hours every year
(up to 03/31/2010)
The Oxylane Group has two main areas of expertise: - Designing and producing sporting goods, - Retailing directly to customers. Our worldwide managerial goal in the Oxylane Group is to encourage personal development by developing skills and taking on responsibility. Working in our Group is a gateway to taking on jobs relating to every stage of the product life cycle: Research & Development, design, graphic design, IT, production, logistics, retail.
Jean L., product engineer for bikes, France.
Philippe P., logistics sector manager and Sandrine P, warehouse operator.
Different occupations: Designing and producing sporting goods Through our brands, we are marking our commitment to the design, innovation, supply and communication of our new products: product managers, engineers (component and technologies, product, R&D, production), communication managers, project managers, designers, quality controllers, etc.
Retailing All retail related jobs, in direct contact with customers: sports sales assistants, customer service assistants, department managers, operations managers, store managers, etc.
Services A wide range of back-up services are required and their common denominator is a passion for sport and customer satisfaction: accounts and finance, real estate, logistics, human resources, IT, etc. The logistics department makes sure of the constant flow of goods between warehouses and stores: warehouseman, logistics department manager, import-export manager, transport manager, warehouse manager, etc.
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All sports under one roof Decathlon is the Oxylane Group’s original chain. Created in 1976, it heralded the arrival of a new concept in France: all sports under one roof. Through a worldwide network of stores, Decathlon sells exclusive Passion brand products alongside other international brands. Customers can go for the self-service option or get advice from sales assistants who are all sports enthusiasts themselves.
Decathlon Bruges (Belgium), 2008.
Price and choice In our aisles, customers can find products ranging in price from entry level to top of the range and a large choice in terms of well-known international brands and Passion brands.
After-sales Services Enjoying sport doesn’t end at the cash desk! Sports equipment needs to be serviced, repaired and tuned up. In most Decathlon stores you’ll find a workshop staffed by a team of professional technicians
en chiffres
Operating in
15 countries
497 stores worldwide 65 sports per store Decathlon Moscow (Russia), 2007.
On average,
35,000 products referenced
The ideal sports environment: Oxylane Villages Decathlon stores that blend perfectly into the environment. Integrated into the heart of Oxylane Villages, they represent a focal point, a place where you can relax, discover new sports and play old and new ones with family and friends.
Sales floors ranging from
Customer involvement events
2,000 to 12,000 m²
Several times a year, Decathlon customers are invited to share in fun events organised by store teams. Kalenji, b’Twin and Quechua all have their own events showcasing running, cycling and hiking respectively, their common link being a spirit of discovery, accessibility and sharing in sport together.
(up to 07/01/2010)
Stores around the world
8 UK
NETHERLANDS
BELGIUM
2 11
11 GERMANY
6 18
R U S S I A UK
POLAND
NETHERLANDS
BELGIUM
GERMANY
ROMANIA
ITALY PORTUGAL
FRANCE 243
SPAIN
2
TURKEY
12 59
16
SPAIN
POLAND
HUNGARY
FRANCE
HUNGARY
23
1 ROMANIA
B r a z i l
ITALY
14
76
C H I N A
9
PORTUGAL
In Europe
Worldwide
4
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Local and on-line sales
ATAOS Second-hand sport This chain exists for people looking for quality products at truly unbeatable prices. Specialising in the resale of second-hand sports equipment, Ataos also offers professionals the opportunity to hire Passion brand products and will take them back at the end of the contract. www.ataos.com
CABESTO The marine specialists Cabesto is a unique concept based on an ocean theme and marine activities. For the first time, customers have access to a wide diversity of products and brands aimed just as much at families as at sea-faring professionals. And it’s all under one roof. www.cabesto.com
CHULLANKA For hiking and mountain sports enthusiasts Chullanka is a specialist chain covering mountain sports such as hiking, mountaineering, canyoning, skiing, snowboarding, etc. You will also find a wide range of electronic equipment, luggage, sunglasses, books, not to mention a map department to enable you to prepare your next trip, trek or hike. www.chullanka.com
DECAT’ The town-centre and shopping mall boutique This chain offers a 100% Passion brand range. Each brand has its own ‘corner’ where the products really take centre stage. The range covers all sporting usages.
DECAPRO For professionals Decapro is a distance-selling chain providing a bulk purchase service for companies, clubs and organisations looking for sports equipment. www.decapro.com
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FONISTO Nature and outdoors The objective for Fonisto stores is to offer the most relevant product range on the market for hunting and fishing enthusiasts and more generally for those who are passionate about flora and fauna. www.fonisto.com
KOODZA Close-to-home sports discount Koodza is a close-to-home sports store concept. It enables customers and sports people to find a fast, technical and low-cost solution to their everyday’ sporting needs. www.koodza.com
SKIMIUM On-line skiing and snowboarding equipment hire and reservation Skimium works with a network of partner stores in ski resorts in order to provide this service for web-surfing mountain sports enthusiasts. Each store keeps its own identity, but by displaying the skimium.com sign, they can stand out from the local competition by selling and renting Passion brand products. www.skimium.com
SKIMIUM PRO Wholesale sport Skimium pro is a wholesaler. Its activity mainly consists of wholesaling Passion brand products to professionals who will sell them on. The idea is to enable sports people to buy products as close as possible to where they do their sport (sports stores in ski-resorts, campsites…) and whilst they are on the road (vending machines, motorway service stations…) www.skimium-pro.fr
OXYLANE BRANDS SUPPLIER
TERRES ET EAUX Hunting, fishing, horse riding ”Terres et eaux” provides a full range of products for hunting, fishing and horse riding. In addition to selling products, Terres et Eaux is also home to workshops and services aimed at trying out and repairing fishing and hunting equipment. www.terreseteaux.com
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A responsible network Through all of its brands and retail formats, the Oxylane Group is committed to being a responsible player in economic and social terms, wherever it is present.
Buildings Leading by example The St Quentin store (Picardie/France) was the first to be developed according to sustainable development principles which are now applied to new store buildings.
Interior benefits • More natural light provided by roof ‘sheds’ • Sensors enabling an automatic adjustment of the artificial lighting required according to the natural light available • “Free cooling” system used between seasons in order to cool the building down using outside air instead of air-conditioning
External benefits Water management: • Partial recuperation of rain-water for use in outdoor sprinkler system • Treatment of drainage-water from the car park to remove hydrocarbons • Natural regulation of water flow and infiltration of rain water • Parking spaces with vegetation for drainage.
Community benefits • Improved purchasing comfort for customers • Better working environment for employees • Visible ‘Playground’ at the front encouraging people to be active
Decathlon Saint-Quentin, 2007, sustainable development in practice.
eco-packaging Eco-packaging is a more responsible approach to packaging. Since 2006, nearly 200 ‘eco-projects’ – accounting for 22 million packs – have enabled us to cut our use of raw materials by 600 tons.
The sachet containing APTONIA’s
Domyos, Marcq-en-Baroeul (France), 2008.
Domyos Our fitness brand has set up its new headquarters in the heart of a fitness centre that shares its name on the outskirts of Lille (France). The Domyos design team now benefits from being in direct contact with fitness enthusiasts. What better way to design products that meet the needs of the most demanding customers of all!
Low environmental impact materials Use of wood • Using wood for the building was a priority because it is renewable and because trees have the capacity to absorb CO2 during their growth. • The wooden flooring came from ecologically managed forests. • Wood composite external terraces: 2/3 wood, 1/3 composite.
Water management • Rainwater recuperation pool in front of the building: treated then reused in restrooms. • Water saving equipment in changing/rest rooms: efficient taps and double option toilet flush.
Building site waste management • All the contractors working on the construction adhered to a ‘Green’ charter. • All waste was sorted.
energy endurance gel is designed so that the cap remains attached, after it has been pulled off making it impossible to throw away whilst running, cycling, etc.
The Rollnet table tennis
Comfort • Visual appeal: Presence of natural light provided by roof sheds and a glazed frontage. • Hygrometric comfort: excellent insulation and ventilation.
net comes in reusable packaging, reducing its end-of-life impact.
Energy management • Lighting system based on reducing the artificial light required according to the natural light available. • Part of the roof is transformed into a “solar energy control panel”.
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The company’s Social Responsibility Policy When it comes to social responsibility, the Oxylane Group has always held a clear and firm position with regards to its teams working in different countries (some 500 ‘employees’ work directly in production countries). A social charter was introduced in 2002. It was inspired by the Universal Declaration of Human Rights and by various International Labour Organisation (ILO) conventions. Its aim is to guarantee manufacturing conditions, checked regularly during external audits and carried out by independent organisations. The 8 criteria controlled are:
Underage workers
Forced labour
Hygiene and safety
Discrimination
Abusive disciplinary procedures
Working hours
Respect of salaries
Management of social aspects
In foreign countries, the Group works with sub-contractors. This means that our teams are regularly physically present in their factories promoting long-term social progress. In addition, regular audits are carried out by certified external organisations. If these audits uncover any discrepancy with regards to our stringencies, a plan of action is launched immediately to correct it.
Our production countries: Brazil, China, South Korea, France, Mauritius, India, Italy, Japan, Madagascar, Morocco, Poland, Portugal, Romania, Taiwan, Thailand, Turkey, Vietnam.
CHIFFRES
2005 saw the creation
of the Foundation by Decathlon employees
85 charitable projects backed
40,000 people have
already benefited from its work Miratus project, Brazil, September 2008: construction of a badminton court for the Favelas’ kids.
(up to 03/31/2010)
The Decathlon Foundation The Decathlon corporate Foundation exists to serve all Oxylane Group employees who are involved as volunteers in local charitable projects that use sport as a means of social integration.
It promotes education and integration through sport in all the countries our teams live and work in (production, retail, suppliers…). The Foundation supports people in vulnerable situations (inner-city youths, the disabled, street kids, the socially deprived, etc.) It provides financial and material aid: help to put a project together, renovation and construction of sports facilities, sports related training (sports instructors), sports equipment, etc. Since its creation in 2005, it has backed more than 70 projects for the benefit of 20,000 people, half of whom are overseas.
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La Fondation d’art Oxylane La Fondation d’Art Oxylane a pour objectif de réaliser un trait d’union entre l’Art et le sport. Elle favorise notamment la création et la réalisation d’oeuvres mettant en relation ces deux activités créatrices d’émotion et révélatrices de talents. A travers la Fondation d’Art, Oxylane montre son très grand intérêt pour l’Art et la création. Cela rejaillira donc sur nos composants, nos produits finis, nos bâtiments et les différents supports de communication. Les Marques Passion bénéficient d’un positionnement enrichi par cette démarche artistique génératrice d’innovation. Les réalisations concrètes provoqueront la rencontre entre le grand public et des créations artistiques pour donner envie à chacun de s’initier, d’aller plus loin. L’Art, comme le sport, génère un dynamisme optimiste, contagieux pour nos collaborateurs et nos clients. Nous avons souhaité profiter de l’ouverture du b’Twin Village pour lancer la première action de cette Fondation : un concours d’Art international dans les pays dans lesquels nous sommes présents. L’objet de ce concours est de créer une oeuvre monumentale sur le thème du vélo qui sera implantée à l’entrée de la ville de Lille.
Communication department 4, bd de Mons - BP 299 - 59655 Villeneuve d’Ascq Cedex Tel + 33(0)3 20 33 5000 Customer service: 0 810 08 08 08 www.oxylane.com June 2010