MaC Retreat Booklet

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We are very excited to invite you to the first MaC Retreat of AIESEC in Puerto Rico. MaC Retreat will be a conference where we aim to align strategies to work effectively during the semester. We will cover from marketing segmentation, audits, new brand guidelines, Online and Offline Marketing strategies, Communication Guidelines, Information Management and Event Management, as well providing space to work together and show our creativity as well as the national campaigns.

OC #trending is working really hard to make the MaC Retreat a conference with unforgettable memories where we can work like a family. It is really important for us your participation because this way we will get AMAZING results making AIESEC in Puerto Rico more strong and relevant. Don’t miss the opportunity! AIESECly, Lourdes CortÊs


From our OC #trending It’s that time of year again! The one with all the Merry moments and Ho Ho laughs. This time around AIESEC Puerto Rico has a special treat for you. We would like to welcome our members to our very firs MaC Retreat, with sun, beach and everything that’s #trending. Taking place from the 20th to the 21st of December we hope to see you all there. Merry Christmas and Happy Holidays!


Introducing: Our OC #trending & MaC Leaders



As co-Faci: Houssem Guemari from Algeria and David Ricardez from Mexico. Special guest: Penelope Cruz standing in for Cristina Prieto.



• We will be staying at Cabo Rojo, near the beach and hot sun. • The rooms will house 3 to 4 members. • There is NO WiFi at Boquerón so bring your own hotspot or your material recorded already in your devices.

• Carpooling is recommended since they only allow Two cars per hut. • We will stay at a family oriented place so please be respectful at all times.


• • • • • •

What should you bring? Sheet sets for the beds (VPs Full and members Twin) 2 Towels Your own pillows. Bathing suit Comfortable clothes for hot weather. Sweater (remember we are near the beach and the nights are getting cooler).

• Beach chairs** • • • • •

(important to bring) Personal articles (toothbrush, soap, shampoo, etc..) Sunblock Mosquito repellent (Off) Reusable cup or water bottle for pouring your own drinks Comfortable shoes for the beach


#Activities Courtesy of: Penelope Cruz


Taking place on the night of the 20th.


Be ready the 21st at 10:00am for some beach games!


MaC Retreat Agenda

Time 8:00-8:30

Saturday 20

Sunday 21

DAY 1

DAY 2

Arrival

Breakfast

Opening Plenary

Morning Plenary

9:00-9:30 9:30-10:00 10:00-10:30

Market Segmentation & Brand Audits

10:30-11:00 11:00-11:10 11:10-11:30

Break

MaC Olympics

Customer Centric Marketing

11:30-12:00 12:00-12:30

Product Packaging

Check Out

Lunch

Lunch

12:30-13:00 13:00-13:30 13:30-14:00 14:00-14:30 14:30-15:00

Creative Advertising

Lead: Mindset

15:00-15:30 15:30-16:00 16:00-16:10 16:10-16:30

Break Digital Marketing

16:30-17:00 17:00-17:30 17:30-18:00 18:00-18:30 18:30-19:00 19.00-19.30 19.30-20.00 20.00-20.30 20.30-21.00

Departure Dinner National Campaign Evening Plenary

21.30-22.00 22.30-23.00 23.00-23.30 23.30-0.00

Closing Plenary

Communications and Information Mangement

21.00-21.30 22.00-22.30

Event Management

Networking

**This Agenda is subject to Change**

**This Agenda is subject to Change**

8:30-9:00


#Payment


Payment should be effected before or on the 15th of December. Members from Sagrado, Rio Piedras, and Humacao can pay to Lourdes CortĂŠs and for Mayaguez, Ponce and Puerto Rico to Luenisse RodrĂ­guez.


Lourdes CortĂŠs (Sagrado, Rio, Humacao): Email: lourdes.cortes@aiesec.net Cel: 787-516-6552 Luenisse RodrĂ­guez (Ponce, Maya, PR): Email: luenisse.rodriguez@aiesec.net Cel: 787-698-4447


Are you READY 2 CREATIVE MINDS IN ACTION Register here: https://podio.com/webforms/10378372/746588


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