2012 04 04 Stockholm
COMMUNICATIONS CYCLE 2012/2013 For Cycle 2012/2013, the Communications team will be divided and re-allocated into three other teams: the ICX team, the OGX team and the TM team. As a result of this division, the ICX team, the OGX team and the TM teams will have project managers specifically focused on communications and marketing. These positions will, henceforth, be referred to as PMCs. The overall responsibility of a PMC is to create a strong, brand aligned exposure and image for AIESEC amongst our stakeholder groups by marketing of the AIESEC brand and the management of external and internal communications. See the following pages for the team-specific job descriptions for PMs. Best Regards, The AIESEC Stockholm Team
AIESEC Stockholm Studentpalatset, Norrtullsgatan 2, 114 89 Stockholm │ +46 (0)8 16 30 33 │ info@aiesec-stockholm.se
PMC TM The PMC of Talent Management plays a strategic leadership role in AIESEC brand alignment in Stockholm/Sweden, the development of communication channels as well as member recruitment in the particular project. The PMC (TM) responsibility is to provide leadership and guidance to his/her project team, in achieving the project objectives and goals. The PMC TM will work closely with the LC VP TM and MC VP TM to ensure quantity and quality of brand alignment and member recruitment.
Responsibilities Local strategic direction o Align project goals and direction with AIESEC Sweden’s national focus areas. o Develop a project plan with clear activities, roles, responsibilities and deadlines and maintain year plan in order to accomplish short term goals. Brand Alignment processes o Conduct market research and segmentation. o Identify & acquire new project partners. o Align the AIESEC brand in Stockholm according to the goals and focus area of the project. Development of communication channels o Conduct market research and segmentation. o Identify & acquire new project partners. o Develop communication channels according to the goals and focus area of the project. Member recruitment proceses o Conduct market research and segmentation. o Identify & acquire new project partners. o Recruit members to AIESEC Stockholm according the goals and focus area of the project Measures of Success Number of members recruited to AIESEC Stockholm. Number of media exposures. Number of followers to social media channels of AIESEC Stockholm. Number of project partners and their satisfaction level in the given projects.
Skills
Team management Coaching Planning & Tracking Presentation & Facilitation Leadership Interpersonal communication Negotiation Marketing Strategic & analytical thinking
Knowledge National direction alignment The AIESEC Way Global Competency model Brand XP Project management
AIESEC Stockholm Studentpalatset, Norrtullsgatan 2, 114 89 Stockholm │ +46 (0)8 16 30 33 │ info@aiesec-stockholm.se
PMC OGX The PMC of Outgoing Exchange plays a strategic leadership role in EP recruitment and realization in AIESEC Sweden for the particular project.The PMC (OGX) responsibility is to provide leadership and guidance to his/her project team, in achieving the project objectives and goals. The PMC OGX will work closely with the LC VP OGX and MC VP OGX to ensure quantity and quality exchanges.
Responsibilities Local strategic direction o Align project goals and direction with AIESEC Sweden’s national focus areas. o Develop a project plan with clear activities, roles, responsibilities and deadlines and maintain year plan in order to accomplish short term goals. Outgoing exchange processes o Conduct market research and segmentation. o Identify & acquire new project partners. o Recruit EPs according to the goals and focus area of the project through marketing activities, events and information meetings.
Measures of Success Number of EPs raised within the project. Number of project partners and their satisfaction levels in the given projects.
Skills
Team management Coaching Planning & Tracking Presentation & Facilitation Leadership Interpersonal communication Negotiation Marketing Strategic & analytical thinking
Knowledge National direction alignment The AIESEC Way Global Competency model Brand XP Myaiesec.net Exchange processes Project management
AIESEC Stockholm Studentpalatset, Norrtullsgatan 2, 114 89 Stockholm │ +46 (0)8 16 30 33 │ info@aiesec-stockholm.se
PMC ICX The PMC of Incoming Exchange plays strategic leadership role in sales activities of local chapter of AIESEC Sweden for the particular project. The PMC (ICX) responsibility is to provide leadership and guidance to his/her project team, in achieving the project objectives and goals. The PMC ICX will work closely with the LC VPICX and MC VP ICX to ensure quantity and quality exchanges.
Responsibilities
Local strategic direction o Align project goals and direction with AIESEC Sweden’s national focus areas. o Develop a project plan with clear activities, roles, responsibilities and deadlines and maintain year plan in order to accomplish short term goals. Incoming exchange processes. o Make market analysis and segmentation. o Book and attend company meetings together with project members. o Make sure that the TN contracts are signed.
Measures of Success Number of TNs raised. Number of project partners and their satisfaction levels in the given project.
Skills
Team management Coaching Planning & Tracking Presentation & Facilitation Leadership Interpersonal communication Negotiation Marketing Strategic & analytical thinking
Knowledge National direction alignment The AIESEC Way Global Competency model Brand XP Myaiesec.net Exchange processes Project management
AIESEC Stockholm Studentpalatset, Norrtullsgatan 2, 114 89 Stockholm │ +46 (0)8 16 30 33 │ info@aiesec-stockholm.se