AIESEC in Tunisia Digital transformation 2016 part (1)

Why rebuild the national website?

Digitally incorporating the customer journey and humanizing the customer’s digital experience.

Home Page What? Where is the menu bar?

Pointless. Yes !

For someone who has just landed on our home page, there is no need to distract their attention to “programs” or “blog” or any other part of the website .

Centralizing the most important information in the home page will guarantee that every visitor will know enough about us before clicking on a second page. And WE will be in control of that movement with all the redirecting links and the CTA’s

PS: Scrolling down is a psychological reflex, a digital habit.

Be Awesome: A caption with which every person can identify. Short ,catchy and will keep you scrolling down for more.

Video: People, unidentified but with bright colors moving . It’s lively and reminiscent of what the organization stands for: a global MOVEMENT. We are the Global Movement of young people who are changing the world by expanding Youth Leadership through practical experience and exchange No need for extensive introduction. For someone who has never heard of AIESEC, this definition is generic enough but still holds our key words: Global movement. Experience. Exchange. Youth Leadership. What more can we ask for?

Section Contrast: As you are scrolling down, you will notice there are different sections and the contrast of colors will attract the visitor to read what’s new in this part .

Precise and concise: Not an exhaustive content. Only the essential remains to be viewed in the home page. The prominent feature will have a singular form “ We are the international youth organization” and a small description will be always provided on the side.

Minimalistic with a touch of young and playful forms Every icon will reveal a brief and consistent description of the program.

Full pages were dedicated to each program and can be opened in a new tab.

Numbers and statistics will feature on every page and will be hard to be missed.

Less playful but bold forms for the professional aspect ,informing companies, NGOs and start-ups about AIESEC, the talent hub.

Neat, simple and straightforward Take up the survey to voice your opinion and take action.

Background : collected images of Tunisian students speaking up for Global Goals. Haven’t you heard? The more personalized ,the better !

(H2H) Talking from one Human to another If it is your ďŹ rst AIESEC visit, logic says you’ve never accessed the OP .

It sounds like a conversation and it familiarizes the visitor with the voice of our brand. Because eventually, they are talking to a brand; but to a distinguished voice and we have just set this for them !

Screen-ception: How does a screen within a screen sound?

We are familiarizing the visitor with the OP home page.

When they click, it will not look like they have moved into something completely dierent.

They didn’t get lost. They are still within the realm of AIESEC. Think of it as a window. You get to know what it looks like before actually clicking.

They can reach out to us, we can be found !

With 10 local chapters across the country, visitors will know exactly where to ďŹ nd us !

Content that converts Providing a variety of publications for dierent purposes, always having CTA’s .