WHY?
HOW?
SHAPE UKRAINE
Choose AIESEC To Be More
WHAT? Organizational progress MC projects and strategies Functional Initiatives
MC 16-17 Results MC GOALS PROGRESS REVIEW IGE
IGV 1188 Re
IGT 19 Re
145 Re
Rel. growth: 61% Abs. growth: 451
Rel. growth: 138% Abs. growth: 11
Rel. growth: 559% Abs. growth: 123
oGV 285 Re
Rel. growth: -23% Abs. growth: -87
oGT 125 Re
Rel. growth: -43% Abs. growth: -94
oGE 17 Re
Rel. growth: 13% Abs. growth: 2
MC 16-17 Results MC GOALS PROGRESS REVIEW
Total X 1779 RE
Rel. growth: 30% Abs. growth: 406
MC 16-17 Results
CUSTOMER CENTRICITY
ORGANIZATIONAL CULTURE
SELF-SUSTAINED AIESEC
PRODUCT PACKAGING
INFORMATION MANAGEMENT
OGV
IGV
OGV
IGT
CUSTOMER CENTRICITY Customer Flow Implementation Measurement of Impact Lead Nurturing Value Delivery
Brand Unification Brand Advocacy and CRM
Customer Flow Implementation Customer Flow from 20% to 100% implemented ECB formed and managed NPS Data analyzed and constantly shared
Measurement of Impact 3 Reports Submitted 4 Webinars delivered MOI report template created and shared
Lead Nurturing Content in English and Ukrainian Lead Nurturing Email ( 51% open rate, 13% click rate) 8 separate contents during the winter peak Campaigns for country partners
CUSTOMER CENTRICITY Customer Flow Implementation Measurement of Impact Lead Nurturing
Value Delivery Brand Unification Brand Advocacy and CRM
Value delivery Personal goal setting based on LDA framework Co-delivery framework CX 2.0. Completion Agenda OPS and IPS nationally
Brand Unification Unified VK and FB groups One national content plan execution Ukraine bluebook created
Brand Advocacy and CRM One CRM created for all the customers Brand Advocacy guideline created National story collection on landing page Booklet on showcasing for EPS
SELF-SUSTAINED AIESEC Financial system LCPs as growth hackers Structure evolution
Financial System New Financial Model Self-sustained ICX Budget management
OD model
HR efficiency
LCPs as growth hackers Commission built ( newsletters, chats, pre-meetings) LEAD conference for LCPs LCPs involved in the planning decisions
Structure evolution Structure proposal developed Structure piloting supervision
SELF-SUSTAINED AIESEC Financial system LCPs as growth hackers Structure evolution
OD model HR efficiency
OD model New OD Model New planning approach and tools developed SONA and HIT renewed and implemented
HR efficiency New RcR process National Induction Conference New tracking tool developed
Information management Education
Learning Hub created and implemented
OD model implementation
ER, CX courses uploaded
National tools integration
HIT implemented into LH
Internal Communication
National tools collected
90% of members in the national communication channel One Slack channel National Content Plan for Internal communication created
ORGANIZATIONAL CULTURE
1. Research on organizational culture, elements of culture, how to implement ideal culture 2. Selected pilot LCs 3. Initial culture survey conducted to understand the current state 4. Ideal culture state defined based on the culture map 5. Culture map completed by LC Lviv
PRODUCT PACKAGING
1. 2. 3. 4. 5.
Host Families journey created PR principles created National proposal created One brand Shape Ukraine usage SDG alignment for summer projects managed 6. Working group for Winter Peak created and managed 7. 4 projects created for WP with MOI plans
Systematization
International Relations oGV
oGT
iGV
oGV
oGT
Supply demand analysis
4 national partners for WP
Supply Demand analysis
One unified tool for tracking
One unified tool for tracking
4 national partners for WP
3 new partners
71% contribution from our 3 partners
Data collection for BA
Database maintenance
Ceedership program
Search tool creation
Search tool creation
7 national partners for SP
LC2LC partnership education
7 remain for the next peak
Profile proposals for partners
Growth hack challenges
iGV Customer flow tracking and rules setting Decreased process time Increased conversions
oGV Attraction
Commission management
Offline events concept created
3 Summits prepared and executed
Offline feedback for the events New channels created Offline strategy based on 5 touchpoints OGX messages unifies
Weekly stats and focuses implemented Functional visits done to 8 lcs Culture bring back
oGT Education
Business Model 2.0
Materials based on standards created
New Customer Journey
Co-delivery prepared
Expectation and goal setting framework created
Group for members maintained Investment education Email marketing education
Commission management
Education
3 Summits prepared and executed
Materials based on standards created
Weekly stats and focuses implemented
GT guide
Data collection and analysis
Functional visits to 3 lcs
Search tool creation
Culture bring back
Group for members maintained Investment education Email marketing education
oGV Data
oGT Data
# 733
# APPLY
# 730
# 400
# ACCEPTED
# 179
# 282
#APPROVED
# 139
# 270
#REALIZED
# 125
55%
Apply – accepted
20%
70%
Accepted – approved
77%
95%
Approved - realized
86%
IGV Financial Sustainability New pricing
Brand refreshment & SDG alignment
Finance Model
One brand Shape Ukraine used + website created
Tracking of budgeting
Lending page created
Host families customer journey
Facebook page Video content created SDG aligned projects (80%) MOI plans created and verified by externals
Legalities
Embassy relations management Invitations letters management
iGV Data
# APPLY
# 5813
# ACCEPTED
# 1949
#APPROVED
# 1193
#REALIZED
# 1188
Apply – accepted
36%
Accepted – approved
61%
Approved - realized
66%
CX Data Net Promoter Score oGV
NPS: 71 RR: 36%
oGT
NPS: 59 RR: 12%
oGE
NPS: 25 RR: 21%
iGV
NPS: 69 RR: 25%
iGT
NPS: 100 RR: 20%
iGE
NPS: 90 RR: 23%
Customer Experience Challenge CX challenge 2.0
CX challenge 2.2
Kyiv Ternopil Dnipro Ivano-Frankivsk Kharkiv Lviv
Digital Experience Data Growth
# of opens oGV
1679
oGT
1278
oGE
241
Registered on experience.aiesec.org.
3955
Reach
13661
756 005
Vkontakte
8724
661 256
932
Website Blog
# of sessions: 129794 # of users: 80 075 # of sessions: 3 883
People management Results # of members in the organisation - 225 # of members recruited Semester 2, 2016 :178 Semester 1, 2017 :302 % TS fulfilment - 83 % approx (based on the given data)
Improved HR processes Recruitment timeline shift National Induction Conference Implementation and Education on evolved team Standards Implementation and Education on new HR processes: Get. Keep/ Develop
Data based People management Learning Hub developed and launched Master HR tracker Team standards implementation checklist Centralized PM work tool Recruitment dashboard
Organizational Legality
Finance&Legality Results Finance Standards Legality - 93 % Accounting - 18% Reporting - 35% Budgeting - 100% Auditing - 44% Sustainability - 30%
Conference management SumCo’16 ( profit 4 000 UAHs) AutCo’16 ( profit 900 UAHs) WinCo’16 ( profit 6 000 UAHs ) New Horizons’17 ( profit - 3 400 UAHs ) SumCo’17 ( profit 11 500 UAHs)
Organization reregistration Bank reregistration Statute update Non-for-profit status confirmation Documents for court preparation 4 international MC members registered Missing documents collection ILs template creation Internal audit framework creation Internal audit tool creation Documents templates creation
Education ICX profitability Budgeting Financial Model Legality management
Start-ups opening Expansion Model created IGV based expanding
Results # Start-ups opened #members in Startups
#X by Start-ups # Start-ups to become LC
Market research
Kropyvnytskyi, Mykolaiv, Kherson, Poltava, Chernihiv, Zaporishzhia
30
RcR WG management Events management Proposal for universities created Educational Cycle developed and executed
Start-ups support
42 iGV RE 7 oGV RE 5 oG Re
Coaching provided (coach calls and coach visits) Chairing the conferences Internal Comm for Start-ups
KRYVYI RIH
Reporting for start-ups Education EB elections support
National Sales Partnership Development 135 000 hrn raised Youth Speak Forum and Night of Ideas support
National Plenary Support National Educational Cycle developed
National proposal developed National partnerships guide prepared
IGV support through the partnership with Grammarly
Partnership with PZU for internships
Media & PR Market of possibilities representation
Public Relations
Organizational development of Civil society forum visiting Teach for Ukraine launch visiting
Results
Education about media partnerships delivered Media campaign developed and held International Volunteer day campaign with UN V
30K reach within 1 month in PR campaign 31 media appearance from LC level 5 national media appearances 50 stories published during International Volunteer Day • Volunterum, YSF, Night of Ideas organized • • • •
Volunteering for SDGs report created FRI, EYP, AEGEE, Teenergizer, UReport, ICI constant involvement into national events
Government Relations Ministry of Youth succesful involvement to YSF YouthDay with Ministry of Youth preparation Involvement into Youth Capital competition development by Ministry Letter of support for visa procedure issued by Ministry of Youth
Volunterum Concept developed Agenda and guides developed 5 LCs hosted the event 6 Consultancies held 15 media appearances 30 NGOs involved
The Night of Ideas 18 partnerships in total delivered 200 delegates Ciklum - 5k UAH Grammarly - 5k UAH SupportYourAPP - 2k UAH 6 startups presented as speakers 10 media appearances
Youth Speak Forum 6 cases 4 speakers 3 workshops 5 representatives on panel discussion 300 delegates 30K profit from tickets Ministry of Youth at YSF 10 media appearances
GoCamps Contract signed for 80 interns 60 Re AIESEC at the opening IPS delivered