WearSPF Proposal

who we are.

Founded in 2004 in California's Bay Area, AIM at Melanoma is a renowned global non-profit organization committed to the fight against melanoma

At AIM at Melanoma, our core belief is that education is key in combating this deadly disease

Highlighting the importance of sun safety is crucial The majority of melanoma cases can be prevented with appropriate UV protection measures.

In addition to educating the public on prevention, our focus includes education about early detection and treatment Our dedicated team is committed to underscoring the significance of regular skin examinations and offering support resources to those diagnosed with melanoma

We also direct and fund innovative research initiatives that are poised to make significant progress toward finding the cure

THIS YEAR ALONE, MORE THAN 200,000 AMERICANS WILL BE DIAGNOSED WITH MELANOMA, UNDERSCORING THE CRITICAL IMPORTANCE OF AIM AT MELANOMA'S MISSION.

Our newly established website, AIM at Skin Cancer, is dedicated to providing vital resources and education on nonmelanoma skin cancers, which include basal cell carcinoma and cutaneous squamous cell carcinoma.

Through our website, visitors can access valuable information about the signs, symptoms, and risk factors of these types of skin cancer We also provide tips for prevention and steps to take if you or a loved one are diagnosed with nonmelanoma skin cancer

Our goal at AIM at Skin Cancer is to raise awareness and promote early detection of nonmelanoma skin cancers We understand the importance of educating people on this prevalent and potentially life-threatening disease, which affects millions of people each year.

We believe that by providing comprehensive resources and support, we can empower individuals to take control of their skin health This includes promoting the use of sun protection, regular skin checks, and seeking medical attention for any concerning changes in the skin.

SKIN CANCER IS THE MOST COMMON TYPE OF CANCER IN THE UNITED STATES IT IS ESTIMATED THAT MORE THAN 5 MILLION NEW CASES ARE DIAGNOSED EACH YEAR MORE THAN ALL OTHER CANCERS COMBINED.

some numbers.

The AIM at Melanoma website draws more than 64,000 unique visitors each month, all seeking information related to the disease It is recognized as the most thorough and comprehensive resource for melanoma patients available today

Since its launch in November 2023, the AIM at Skin Cancer website has attracted 6,500 unique visitors monthly, experiencing an impressive 80% growth since its inception.

Our social media presence spans Facebook, Instagram, X, and YouTube, attracting a combined following of over 34,000 across these platforms

AIM at Melanoma has established an international coalition consisting of patient advocacy groups and individual advocates from a diverse range of countries/areas including Australia, Brazil, Canada, Eastern Europe, France, Israel, Italy, Latin America, Spain, and the United Kingdom.

things we do in communities across the U.S.

Our flagship event, Steps Against Melanoma, spans community walks across 20 cities each year from coast to coast These walk serve as a vital platform for patients and their loved ones to increase awareness about skin cancers and generate critical funding for melanoma research

Our latest sun safety initiative, Sun Safety is for EveryBODY, focuses on community events that highlight the critical importance of protecting oneself from the sun. These events range from sporting activities to farmers' markets, county fairs, high school events, local music festivals, holiday gatherings (e g , parades), and more

AIM at Melanoma and AIM at Skin Cancer collaborate with premier cancer research centers to present patient-centered educational symposiums, which are both in-person and virtual We offer 14 halfday symposiums nationwide each year

Thanks to our amazing network of supporters across the U.S., we host a variety of events from Mudruns to Pour & Sips to cocktail soirees all aimed at raising funds for our melanoma research initiatives.

become our partner.

We are in search of a sunscreen partnership

Over the years, we've collaborated with numerous brands, including MD SolarSciences, Blue Lizard, and Tropic Sport Following our discussions, we're particularly excited about the prospect of partnering with WearSPF.

There are several reasons AIM and WearSPF are a good fit:

Our audiences converge around a common goal: safeguarding their skin Your customers are part of our community, united in their pursuit of sun protection

Our messaging on skin cancer aligns closely, emphasizing the risks of UV exposure on unprotected skin. Together, we underscore a vital message: sunscreen equates to protection

We share a common goal of offering choices WearSPF provides both organic and mineral sunscreens to cater to individual preferences, recognizing that consistent use hinges on personal liking.

We both recognize that affordability and performance are key priorities for consumers

Our brands are held in high esteem, bolstered by credible associations yours with Justin Thomas and influencers who genuinely use your products, and ours with the trusted endorsements from the patient, oncology, and dermatology communities.

exploring ways to collaborate.

The intensity of our cause marketing relationship can range from subtle to strong, tailored on our preferences We believe there's tremendous potential for innovative collaborations between us, and we're eager to explore all ideas you might bring to the table

cause light...

The simplest form of our partnership could be described as a "sunscreen and logos" collaboration We would request an annual donation of 3,000 to 5,000 small-sized sunscreens, which we plan to distribute across our walks, symposiums, sun safety community events, and other special events

In exchange, we will prominently feature your logo across multiple suitable areas of our website This includes the corporate partners section and each of our walk pages.

From your side, we would appreciate it if our logo could be featured on your website and in your materials as a recognized partner.

cause medium+...

Enhancing our partnership could significantly amplify our collaborative impact. As your "sunscreen partner," we envision elevating our alliance across multiple platforms. This includes showcasing our partnership on social media and in our newsletters, as well as dedicating a space to give away your products at our 20+ annual Steps Against Melanoma community walks Your logo would feature prominently on various event signage, and your presence would be welcomed at our larger gatherings

Furthermore, we're excited about the possibility of hosting a representative from your organization on a webinar or Facebook/ Instagram Live session. Here, we could discuss crucial topics such as the importance of sunscreen, the distinctions between chemical and mineral sunscreens, and the significance of SPF values We also propose to enrich your website and other platforms with educational content, including guest blog posts, infographics, and lending our voice to confirm evidence supporting the efficacy of sunscreen

From your side, we hope for enhanced logo visibility and a brief overview of our mission in your presentations Collaborative social media engagements and considering the phrase "proud partner of AIM at Melanoma/AIM at Skin Cancer” on your product packaging would further cement our partnership. Financial support, whether through direct donations as previously discussed or a percentage of sales, would help us fund our research initiatives and thereby help to find the cure for this deadly disease

in closing.

Partnering with AIM offers WearSPF significant advantages, primarily in terms of audience insight and audience reach

**Audience Insight** Our community directly aligns with your target market for sunscreen products This includes individuals with a personal or family history of skin cancer or melanoma, aiming to prevent such diagnoses This year alone, the U S is expected to see over 200,000 cases of melanoma (both invasive and in situ) and roughly 5+ million cases of non-melanoma skin cancers. Although not all individuals impacted by the disease interact with AIM via our websites or events, the 64,000 users who visit our website each month will be exposed to your brand. They will see your logo and have the opportunity to connect with your brand and products firsthand.

**Audience Reach** We're constantly asked to recommend sunscreens specifically, what types and why Our standard advice is to choose a broad-spectrum sunscreen with an SPF of 30 or higher, and importantly, one that the user enjoys wearing Your logo and products will reach the very people who are asking about sunscreen

This partnership promises considerable benefits for AIM, including product exposure, increased visibility, and the potential for funding all of which are invaluable to us

Thank you for considering this partnership. I am eager to discuss this opportunity further with you.

Alicia Rowell

President