BRAND GUIDELINES
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TABLE OF CONTENTS
1.1
INTRODUCTION ABOUT US
1
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8
LOGO OVERVIEW VARIATION ICON BACKGROUNDS CLEAR SPACE MINIMUM SIZE POSITIONING WRONG USAGE
2 3 4 5 6 7 8 9
3.1 3.2
COLORS COLOR SYSTEM COLOR CODES
10 11
4.1 4.2
TYPOGRAPHY GUIDELINES FONTS
12 13
5.1 5.2
IMAGERY GUIDELINES EXAMPLES
15 16
6.1 6.2 6.3
STATIONERY BUSINESS CARD LETTERHEAD ENVELOPE
20 21 22
7.1 7.2 7.3 7.4
BRANDED MERCHANDISE T-SHIRT HAT SHOPPING BAG MUG
23 24 25 26
1. INTRODUCTION
1.1
INTRODUCTION ABOUT US
1
Coach Sportif depuis plus de 10 ans, Antoine Martinez se spécialise dans les transformations physiques et mentales. Au travers de ses différents suivis et programmes, il aborde les thèmes de l'entrainement, la nutrition consciente au quotidien, les habitudes de vies qui vous ralentissent. Il possède les clés de la motivation qui boostera votre état d'esprit et changera votre mentalité afin que vous puissiez atteindre vos objectifs. Antoine Martinez c'est le coach de demain, sa vision holistique lui permet d'agir sur tous les facteurs de votre progression. Il s'adapte à vos besoins en toutes circonstances.
Antoine Martinez Brand Guidelines
2. LOGO
2.1
LOGO OVERVIEW
Font: Libby Heavy:Version 1.00 Colors: - Gradient - Blue: #055DEE -> Purple: #E65CF0 - Green: #5EE5CB
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2.2
LOGO VARIATION
Lockups: • Combined : Icon + Logo • Stacked • Horizontal - There is no piority order for any lockup, we always choose the most suitable option to use.
Color sets: Primary Color Set: Blue to purple gradient for ‘Antoine’ and green for ‘Martinez’. Monochromatic Color sets: - White - Black & White (mainly used in black and white prints). Most of the time, we will stick to our primary logo, but there will be times when it makes more sense to use secondary options for any variation of the ideal set of circumstances required by the primary logo to be displayed properly. These secondary logos still feel cohesive and at home with the rest of our identity, but are used on more of an as-needed basis. To maintain art integrity, it must be reproduced from original files.
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2.3
LOGO ICON
Due to the distinguishable appearance of our logo icon, we occasionally use it separately from the other elements in many applications, especially when we have a restricted space to use. Color sets: - Primary - White - Black
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2.4
LOGO BACKGROUNDS
The following represents the ideal logo-background matching. The main rule is that the logo must be clearely readable, and the primary color set should be used whenever possible, so the designer has the freedom of choice with respect to these rules. * This rule applies to all logo options of the same color set.
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2.5
LOGO CLEAR SPACE
Whenever we use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. The following is used as a scale to measure the space to always leave from all sides of the logo as shown in the scheme beside: X= The height of ‘Antoine’ lettering. * This rule applies to all logo options.
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2.6
LOGO MINIMUM SIZE
7
STACKED & COMBINED 20 px • 7 mm • 0.27” To make sure our logo is always visible we've determined a minimum display size for the digital usage (in pixels) and printed material (in millimeters and inches). The minimum sizes described are applicable for displays of 72 DPI. If the display screens have higher DPI (retina display) minimum size should be adapted proportionally.
HORIZONTAL LOCKUP 10 px • 4 mm • 0.15”
* This rule applies to all logo options of the same lockup.
ICON 15 px • 5 mm • 0.19”
Antoine Martinez Brand Guidelines
2.7
LOGO POSITIONING
8
BUILDING SIGNAGE Primary exterior
PACKAGING Box Documentation
TRADESHOW Primary view Secondary view
WEBSITES Homepage Secondary pages
POWERPOINT Title page slides Section dividers
BUSINESS CARD Front and back
The following are the recommended positioning options for the logo, which depend on where the logo appears. The position is designed to maximize impact and leave a lasting impression.
ADVERTISING Single pages Antoine Martinez Brand Guidelines
COLLATERAL Cover vs. interior
2.8
LOGO WRONG USAGE
1. Do not alter the colors of the logo 2. Do not add a shadow to the logo 3. Do not modify the logo 4. Do not rotate the logo 5. Do not add an outline to the logo 6. Do not stretch or condense the logo 7. Do not change the font of the logo 8. Do not use a background without enough contrast
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1.
2.
3.
4.
5.
6.
7.
8.
3. COLOR
3.1
COLOR COLOR SYSTEM
Color is one of the most important visual elements of our identity system, it plays a fundamental role in how our brand is perceived. To this end, we have carefully chosen our palette so we can get a cohesive identity across all our communications. Our color system is based on the Miami Vice style and consists of: • Primary colors: blue, purple (and their gradient), green and white. • Secondary colors: two other shades of blue and purple * All these colors codes are listed bellow
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3.2
COLOR COLOR CODES
11
PRIMARY COLORS
HEX Hexadecimal color code is a way of specifying color using hexadecimal values. The code itself is a hex triplet, which represents three separate values that specify the levels of the component colors. The code starts with a pound sign (#) and is followed by six hex values or three hex value pairs RGB (Red-Green-Blue) refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum. CMYK (Cyan-Magenta-Yellow-Black) is a color model in which all colors are described as a mixture of these four process colors. It is the standard color model used in offset printing for full-color documents.
Antoine Martinez Brand Guidelines
BLUE
HEX RGB CMYK
055DEE 5 93 238 83 65 0 0
PURPLE
HEX RGB CMYK
E65CF0 230 92 240 27 69 0 0
GREEN
HEX RGB CMYK
5EE5CB 94 229 203 51 0 31 0
WHITE
HEX RGB CMYK
FFFFFF 255 255 255 0 0 0 0
PURPLE N°2
HEX RGB CMYK
9E54FD 158 84 253 58 72 0 0
BLUE N°2
HEX RGB CMYK
202B9C 32 43 156 100 97 0 0
SECONDARY COLORS
4. TYPOGRAPHY
4.1
TYPOGRAPHY GUIDELINES
12
TEXT SAMPLE
Another big part of our visual identity is typography and font selection, that when used properly, unifies messaging and creates familiarity and consistency across all our communication channels. Fonts Hierarchy: Headings font: Subheadings font: Bodycopy font:
Poppins SemiBold Poppins Regular Open Sans Light
- There are no set rules for choosing a font’s size or color, it varies depending on the situtation. - Other effects such as bolding, italics, underlining and color can bring attention to specific areas of the main text, these effects are used sparingly and for only a few words in a sequence.
Antoine Martinez Brand Guidelines
Main title of the text Subtitle
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4.2
TYPOGRAPHY FONTS
POPPINS ( Sans Serif )
DESCRIPTION Poppins is a geometric sans-serif typeface published by Indian Type Foundry in 2014. It was released as open-source and is available for free on Google Fonts. Indian Type Foundry describes Poppins as “an internationalist take on the geometric sans genre.” USAGE This font is considered to be our primary option for headings and subheadings. DOWNLOAD LINK https://www.fontsquirrel.com/fonts/poppins
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ABC
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) Thin Thin Italic ExtraLight ExtraLight Italic Light Light Italic Regular Italic Medium Medium Italic SemiBold SemiBold Italic Bold Bold Italic
ExtraBold ExtraBold Italic Black Black Italic
4.2
TYPOGRAPHY FONTS
OPEN SANS ( Sans Serif )
DESCRIPTION Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned by Google. According to Google, it was developed with an "upright stress, open forms and a neutral, yet friendly appearance" and is "optimized for legibility across print, web, and mobile interfaces. Featuring wide apertures on many letters and a large x-height (tall lower-case letters), the typeface is highly legible on screen and at small sizes. It belongs to the humanist genre of sans-serif typefaces, with a true italic. USAGE This font is used for body copy text. DOWNLOAD LINK https://www.fontsquirrel.com/fonts/open-sans
14
ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) Light
Light Italic Regular
Italic
SemiBold SemiBold Italic Bold
Bold Italic
ExtraBold ExtraBold Italic
Antoine Martinez Brand Guidelines
5. IMAGERY
5.1
IMAGERY GUIDELINES
15
GENERAL GUIDELINES
Brand imagery is a crucial element of our visual identity, that adds real value when used appropriately and consistently alongside content. It conveys our brand personality, sets us apart from the field and builds connection, trust and confidence with our audience, and this occurs over time and repeated exposure. Here are a few guidelines on the best ways to select and present our imagery:
- The purpose of a particular image must be clearly identified. - Our brand values must be at the centre of the image theme. - Images have to appeal to our target audience. - We should always have a consistent imagery style. - Any kind of potentially offensive image has to be avoided. - The use of copyrighted material without permission is not allowed.
TECHNICAL GUIDELINES - We must always use high resolution images. - We should respect photography basic principles. - We don't stretch or alter the original image aspect ratio.
Antoine Martinez Brand Guidelines
5.2
IMAGERY EXAMPLES
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5.2
IMAGERY EXAMPLES
Antoine Martinez Brand Guidelines
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5.2
IMAGERY EXAMPLES
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5.2
IMAGERY EXAMPLES
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6. STATIONERY
6.1
STATIONERY BUSINESS CARD
20
Antoine MARTINEZ Coach Holistique Entrainement Nutrition Mindset
coachantoinemartinez@yahoo.com
STANDARD BUSINESS CARD Standard dimensions: 85x55 mm
Antoine Martinez Brand Guidelines
6.2
STATIONERY LETTERHEAD
21
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, “reque urbanitas accommodare duo ea”. Usu tamquam acc sata scriptorem eu. Possim cotidieque mei no, nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur vituperata.
A4 Standard dimensions: 210x297 mm
Te prima accusamus his. Mea ad maiestatis argumentum, no sit nihil adversarium, no dico denique efficiendi qui. Cibo malorum invenire vel no, nobis deterruisset his ex, pertinax senserit ne usu, ut vis quas dissentiet accommodare, duo consetetur temporib dolor ad. Agam possit mea cu. Qui ne sale dolorum admodum. Vero tota prodesset cu pri. Mea ea nisl sint dicta. Cum ut exerci laoreet. Delicata appellatur id vis, at eam eruditi dolorum. Ad mucius tibique assueverit pri, phaedrum omittantsed ne. Causae maiestatis ut eum, no duo novum aperiri, falli labitur sententiae eu mea. Aperiam aliquam inciderint an eos, mea eu facilisi recteque, sea dictas debitis vivendu et. Ut sit ponderum tacimates, integre iuvaret mei ad. Eu eum quod natum dolor pro omnes singulis in nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur. Te prima accusamus his. Mea ad maiestatis argumentum, no sit nihil adversarium, no dico denique efficiendi qui. Cibo malorum invenire vel no, nobis deterruisset his ex, pertinax senserit ne usu, ut vis quas dissentiet accommodare, duo consetetur temporib dolor ad. Agam possit mea cu. Qui ne sale dolorum admodum. Vero tota prodesset cu pri. Mea ea nisl sint dicta. Cum ut exerci laoreet. Delicata appellatur id vis, at eam eruditi dolorum. Ad mucius tibique
COACH HOLISTIQUE
Antoine Martinez Brand Guidelines
ENTRAINEMENT
NUTRITION
MINDSET
6.3
STATIONERY ENVELOPE
DL ENVELOPE Standard dimensions: 210x110 mm - Solid front with no window. - Basic flap on the back. - Holds a standard sheet of paper folded in thirds.
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7. BRANDED MERCHANDISE
7.1
BRANDED MERCHANDISE T-SHIRT
This only represents an example of our branded merchandise, These are not mandatory rules to follow.
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7.2
BRANDED MERCHANDISE HAT
This only represents an example of our branded merchandise, These are not mandatory rules to follow.
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7.3
BRANDED MERCHANDISE SHOPPING BAG
This only represents an example of our branded merchandise, These are not mandatory rules to follow.
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7.4
BRANDED MERCHANDISE MUG
This only represents an example of our branded merchandise, These are not mandatory rules to follow.
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Antoine MARTINEZ
CONTACT US
Coach Holistique Entrainement Nutrition Mindset
coachantoinemartinez@yahoo.com
digitalgeria
This document was created by digitalgeria Š October 2019 ďŹ verr.com/digitalgeria l issuu.com/aimeddesigns