BRAND GUIDELINES
Brand Guidelines (also commonly referred to as “brand standards”, “style guide” or “brand book”) are a set of rules that explain how our brand works, they take its heart and soul and translate it into design by providing very specific instructions about how tangible elements of our brand should be used in all forms of communications. We need these guidelines because they make it possible for our brand to move through the three primary steps of brand building: consistency, persistence, and restraint.
TABLE OF CONTENTS
1.1
INTRODUCTION ABOUT US
1
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8
LOGO OVERVIEW VARIATION ICON BACKGROUNDS CLEAR SPACE MINIMUM SIZE POSITIONING WRONG USAGE
2 3 4 5 6 7 8 9
3.1 3.2
COLORS COLOR SYSTEM COLOR CODES
10 11
4.1 4.2
TYPOGRAPHY GUIDELINES FONTS
12 13
5
OUR OFFERS
15
1. INTRODUCTION
1.1
INTRODUCTION ABOUT US
ABOUT US
We are an innovative and trusted company that thousands of yacht owners trust each year to browse and sell yachts. With a proprietary and innovative system that matches our users with the best yachts and provides our yacht owners with an easy way to sell their yachts when needed, we have quickly become the go-to resource for any yacht transaction that needs to occur. Since we are passionate about yachts and the joy that they can bring to the lives of people all over the world, you can count on us to deliver high-quality solutions to those that want to get the most out of their yacht experience. To take advantage of what we have to offer, browse our yacht listings today or advertise your yacht for sale with one of our many available advertising packages.
Buyingyacht Brand Guidelines
1
MISSION
Buyingyacht is committed to addressing market needs by developing high-quality and affordable commission platform for boat buying & selling manufacturers and their customers.
VISION
Buyingyacht seeks to continue bringing superior boat buying & selling application solutions to consumers and become a major player in the boat buying & selling platform.
SERVICES
Buyingyacht aims to be the largest boat and equipment platform in the world, connecting buyers and sellers around the world. Our aim and objective are to create liquidity in the market so buyers and sellers can ďŹ nd each other efďŹ ciently and accelerate human development on a global scale.
2. LOGO
2.1
LOGO OVERVIEW
Composition: Our logo consists of the following elements: Icon: Yacht shape. Wordmark: Buyingyacht.com Fonts: Montserrat Black Colors: Light blue: #5ddbdd Navy: #141d47
Buyingyacht Brand Guidelines
2
2.2
LOGO VARIATION
Lockups: • Stacked: as the primary lockup. • Horizontal: as the secondary lockup. Color sets: Primary Color Set: Light blue and navy. Reversed Color Set: Light blue and white. Monochromatic Color sets: - White. - Grayscale (mainly used in black and white prints). Most of the time, we will stick to our primary logo, but there will be times when it makes more sense to use secondary options for any variation of the ideal set of circumstances required by the primary logo to be displayed properly. These secondary logos still feel cohesive and at home with the rest of our identity, but are used on more of an as-needed basis. To maintain art integrity, it must be reproduced from original files.
Buyingyacht Brand Guidelines
3
2.3
LOGO ICON
Due to the distinguishable appearance of our logo icon, we occasionally use it separately from the other elements in many applications, especially when we have a restricted space to use (favicon for example). Color options: - Light blue. - White. - Gray.
Buyingyacht Brand Guidelines
4
2.4
LOGO BACKGROUNDS
The following represents the ideal logo-background matching. The main rule is that the logo must be clearely readable, and the primary color set should be used whenever possible, so the designer has the freedom of choice with respect to these rules. * This rule applies to all logo options of the same color set.
Buyingyacht Brand Guidelines
5
2.5
LOGO CLEAR SPACE
Whenever we use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. The following is used as a scale to measure the space to always leave from all sides of the logo as shown in the scheme beside: - Stacked lockup: X= 1/3 the logo’s height. - Horizontal lockup & icon: Y= the height of the logo. * This rule applies to all logo options of the same lockup.
Buyingyacht Brand Guidelines
6
2.6
LOGO MINIMUM SIZE
To make sure our logo is always visible we've determined a minimum display size for the digital usage (in pixels) and printed material (in millimeters and inches). The minimum sizes described are applicable for displays of 72 DPI. If the display screens have higher DPI (retina display) minimum size should be adapted proportionally. * This rule applies to all logo options of the same lockup.
Buyingyacht Brand Guidelines
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STACKED LOCKUP 30 px • 11 mm • 0.43”
HORIZONTAL LOCKUP & ICON 10 px • 4 mm • 0.15”
2.7
LOGO POSITIONING
8
BUILDING SIGNAGE Primary exterior
PACKAGING Box Documentation
TRADESHOW Primary view Secondary view
WEBSITES Homepage Secondary pages
POWERPOINT Title page slides Section dividers
BUSINESS CARD Front and back
The following are the recommended positioning options for the logo, which depend on where the logo appears. The position is designed to maximize impact and leave a lasting impression.
ADVERTISING Single pages Buyingyacht Brand Guidelines
COLLATERAL Cover vs. interior
2.8
LOGO WRONG USAGE
1. Do not alter the colors of the logo 2. Do not add a shadow to the logo 3. Do not modify the logo 4. Do not rotate the logo 5. Do not add an outline to the logo 6. Do not stretch or condense the logo 7. Do not change the font of the logo 8. Do not use a background without enough contrast
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3. COLOR
3.1
COLOR COLOR SYSTEM
Color is one of the most important visual elements of our identity system, it plays a fundamental role in how our brand is perceived. To this end, we have carefully chosen our palette so we can get a cohesive identity across all our communications. Our color system consists of: • Primary colors: light blue, navy, black and white. • Secondary colors: gray shades. * All these colors codes are listed on the next page
Buyingyacht Brand Guidelines
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3.2
COLOR COLOR CODES
11
PRIMARY COLORS
HEX Hexadecimal color code is a way of specifying color using hexadecimal values. The code itself is a hex triplet, which represents three separate values that specify the levels of the component colors. The code starts with a pound sign (#) and is followed by six hex values or three hex value pairs RGB (Red-Green-Blue) refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum. CMYK (Cyan-Magenta-Yellow-Black) is a color model in which all colors are described as a mixture of these four process colors. It is the standard color model used in offset printing for full-color documents.
LIGHT BLUE
HEX RGB CMYK
5ddbdd 93 219 221 53 0 19 0
NAVY
HEX RGB CMYK
141d47 20 29 71 100 93 40 44
BLACK
HEX RGB CMYK
000000 0 0 0 75 68 67 90
WHITE
HEX RGB CMYK
FFFFFF 255 255 255 0 0 0 0
SECONDARY COLORS GRAY SHADES
Buyingyacht Brand Guidelines
4. TYPOGRAPHY
4.1
TYPOGRAPHY GUIDELINES
12
TEXT SAMPLE
Main title of the text Another big part of our visual identity is typography and font selection, that when used properly, unifies messaging and creates familiarity and consistency across all our communication channels. Fonts Hierarchy: Headings font: Subheadings font: Bodycopy font:
Montserrat Bold Montserrat Regular Open Sans Light
- There are no set rules for choosing a font’s size or color, it varies depending on the situtation. - Other effects such as bolding, italics, underlining and color can bring attention to specific areas of the main text, these effects are used sparingly and for only a few words in a sequence.
Buyingyacht Brand Guidelines
Subtitle Lorem ipsum dolor sit amet, “reque urbanitas accommodare duo ea”. Usu tamquam acc sata scriptorem eu. Possim cotidieque mei no, nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur. Te prima accusamus his. Mea ad maiestatis argumentum, no sit nihil adversarium, no dico denique efficiendi qui. Cibo malorum invenire vel no, nobis deterruisset his ex, pertinax senserit ne usu vis quaconsetetur temporib dolor ad. Agam possit mea cumero tota prodesset cu pri. Mea ea nisl sint dicta. Cum ut exerci laoreet. Delicata appellatur id vis, at eam eruditi dolorum. Ad mucius tibique assueverit omitttd. Causae maiestatis ut eum, no duo novum aperiri, falli labitur sententiae eu mea.aperiri, falli labitur sente.Lorem ipsum dolor sit amet, “reque urbanitas accommodare duo ea”. Usu tamquam acc sata scriptorem eu. Possim cotidieque mei no, nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur. Te prima accusamus his. Mea ad maiestatis argumentum, no sit nihil adversarium, no dico denique efficiendi qui. Cibo malorum invenire vel no, nobis deterruisset his ex, pertinax senserit ne usu vis quaconsetetur temporib dolor ad.
4.2
TYPOGRAPHY FONTS
MONTSERRAT ( Sans Serif )
DESCRIPTION Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. The design was inspired by signage from her historical Buenos Aires neighborhood of the same name. USAGE This font is considered to be our primary option for headings and subheadings. DOWNLOAD LINK https://www.fontsquirrel.com/fonts/montserrat
Buyingyacht Brand Guidelines
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ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 78 9 0 ( ! @ # $ % & . ,? : ; )
Thin Thin Italic ExtraLight ExtraLight Italic Light Light Italic Regular Italic Medium Medium Italic SemiBold SemiBold Italic Bold Bold Italic
ExtraBold ExtraBold Italic Black Black Italic
4.2
TYPOGRAPHY FONTS
OPEN SANS ( Sans Serif )
DESCRIPTION Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned by Google. According to Google, it was developed with an "upright stress, open forms and a neutral, yet friendly appearance" and is "optimized for legibility across print, web, and mobile interfaces. Featuring wide apertures on many letters and a large x-height (tall lower-case letters), the typeface is highly legible on screen and at small sizes. It belongs to the humanist genre of sans-serif typefaces, with a true italic. USAGE This font is used for body copy text. DOWNLOAD LINK https://www.fontsquirrel.com/fonts/open-sans
14
ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) Light
Light Italic Regular
Italic
SemiBold SemiBold Italic Bold
Bold Italic
ExtraBold ExtraBold Italic
Buyingyacht Brand Guidelines
5. OUR OFFERS
5.1
OUR OFFERS
SELL YOUR BOAT
Advertise your boat at Buyingyacht.com, the international market place for boats. Your ad appears online with just a few clicks, and is found by thousands of potential buyers every day.
SELL YOUR USED BOAT ONLINE - Your ad is automatically translated into many different languages and will appear on Buyingyacht.com , - Place your detailled ad within minutes, even with pictures & videos. You can change and adjust it at any time. - Visitor statistics: Check how many prospective buyers have seen your ad, and optimize the text and/or pictures to get more visitors. - You ad is automatically optimized for different search engines and gets top rankings on Google & co. - We are here for you 365 days a year. Just write us on info@buyingyacht.com and we'll answer you shortly. - Our security system protects you from spam and scams. - With a buyingyacht.com account you can edit your ad at any time, and delete and view your previous requests.
Buyingyacht Brand Guidelines
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PRICE LIST FOR CLASSIFIED ADS Why you should advertise with us Buyingyacht.com Create your ad within minutes. It's quick and easy. - Your ad will be posted online in real time. - Represent your boat with up to 30 photos. - We're here for you 365 days a year with our ongoing email support. - View visitor statistics for your ad. - Manage your ads around the clock through your personal account. - Your ad is automatically translated into more than 2 languages. - Secure and easy payment by PayPal
5.1
OUR OFFERS
SELECT A PACKAGE Regular free package : 5pics - 15days - 5 post ads Silver package : 1video - 10pics - 31days - 9,99$ Gold package : 2videos - 20pics - 90-days - 19,99$
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TOP OFFER Top 10 of pages - 89,99$ Up to 10x more visibility! Your advertisement appears alternately with other offers at the top of the search results. Example
Platinum package : 4videos - 30pics - 180 days - 29,99$
In addition we offer a number of different options to choose from, therefore giving you the best opportunity to increase the visibility of your ad. These selling options can be booked additional for individual ads
Buyingyacht Brand Guidelines
89,99 $ Duration 31 days
5.1
OUR OFFERS
FEATUERS The Highlight option emphasizes your ad with an eye-catching coloured band. Example
49,99$ Duration 31 days
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5.1
OUR OFFERS
SUBSCRIPTION PRICES
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5.1
OUR OFFERS
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Why choose us? BUYING OR SELLING YOUR YACHT JUST GOT EASIER Buying and selling yachts is an infamously difficult, tedious, and expensive experience. Our service provides you with an easy way to buy and sell yachts easily and more affordably. Take advantage of our industry-leading tools and make a connection with a yacht buyer or seller today!
Enjoy a wide selection of vessels With our unique and innovative platform, you are no longer limited to the selection that the dealer has on the dock. Since our yachts are sourced by yacht owners all around the world and we attract buyers from every corner of the globe, we are able to provide everyone that comes to us for buying and selling yachts a wide and expansive network that increases the chances of a successful transaction.
Buyingyacht Brand Guidelines
When it comes time to buy or sell a yacht on the marketplace, there is no better option than our online platform. Here are some of the benefits that you can enjoy by listing your yacht or shopping for a yacht on our virtual marketplace. Wide Selection Since our platform is comprised of yacht buyers and sellers from around the world, being a part of our marketplace will expose you to a very wide selection. Safer Transactions Dealing with private buyers and sellers can be a hassle, and it can also be unsafe. With our platform, there is plenty of trust to go around to help you feel safe. Easy Browsing With our platform, you’ll find it easier than ever to filter search results by the parameters that are important to you to find a yacht that suits your needs the best.
5.1
OUR OFFERS
20
HOW IT WORKS We provide one of the easiest and most robust solutions in the world for buying and selling yachts of all prices, appearances, and categories. Here is how it works for both buyer and seller.
Buyer
Seller
Browse Available Listings Browse the thousands of listings that we have available to you. We feature one of the most vast selections in the world.
List Your Yacht The ďŹ rst step is to establish a listing for your yacht that will attract visitors. Be sure to include any relevant details or information.
Apply Relevant Parameters If you want to narrow down your search to only those yachts that meet your criteria, use the available search ďŹ lters.
Advertise Your Listing Ready to give the listing a boost? Advertise your yacht listing by using one of our many available advertising packages.
Make Contact & Buy Yacht Once you have found a yacht that you like, make contact with the seller to ask questions, discuss terms, and start a transaction.
Access a Vast Network Sell your yacht in no time by leveraging one of the largest networks of yacht buyers in the world through our online marketplace.
Buyingyacht Brand Guidelines
5.1
OUR OFFERS
21
AVAILABLE YACHT PACKAGES To provide our sellers with the resources that they need to sell their yachts in a timely manner and at a desirable price, we offer a comprehensive range of packages that are designed to attract more people to your listing and increase conversion rate and sales.
Regular
Want to give our advertising a try? Get started with our Regular package, which features your yacht in 5 boosted pictures and lasts for 15 days.
Silver
Want to show your potential buyers a bit more? The Silver package is a great choice. With 10 high-quality pictures and 1 video, the Silver package is the next step up for the yacht owner that is motivated to sell.
Gold
To really get the blood pumping, go with the Gold package. The Gold package features 20 featured images and 2 videos to highlight even more beneďŹ ts of your yacht and make sure it is captured from all the best angles.
Platinum
For the highest-priority listings, our Platinum packages are the best. The Platinum project includes 4 videos, 30 pictures, and lasts for an outstanding 180 days. It is our highest-priced package, but well worth it for those that want to sell their yacht more quickly.
Buyingyacht Brand Guidelines
Ad Placement Ad placement is extremely important if you want to sell your yacht in a timely manner for a great price. Here are some of the available ad placements for your yacht. Top Banner Catch the attention of the buyers as soon as they access our site with a top banner ad placement. With a top banner placement, you can put your yacht at the forefront of the yacht marketplace and ensure a faster sale and more inquiries. Featured Section With an eye-catching placement in the middle of the screen, the featured section is a great place to advertise the yacht that you have for sale. It helps your yacht to stand out and give the impression of a more elite vessel.
CONTACT US
Info@buyingyacht.com Buyingyacht.com Dubai - UAE
digitalgeria
This document was created by digitalgeria Š May 2020 ďŹ verr.com/digitalgeria l issuu.com/aimeddesigns