1 minute read
Typography
The visual identity for Canada’s international assistance uses Noir Pro as the primary font.
Noir Pro
Advertisement
Noir Pro is a sans serif font family of 12 fonts with contemporary aesthetics heavily influenced by early 20th century geometric typefaces. While having its geometric structure, it has an organic personality with touch of warmth injected to each form.
The majority of communications products about Canada’s international assistance should be set to Noir Pro regular with the medium weight serving as heads, subheads or in creative typographic applications. Use the semibold weight to call out important words or information within the copy.
Arial
For those who do not have access to Noir Pro, the font should be set to Arial regular. Use the bold weight to call out important words or information within the copy.