Foreword

A FRESH NEW LOOK TO RECOGNIZE CANADA’S INTERNATIONAL ASSISTANCE

Each year, Canada's international assistance partnerships help millions of people in 150 countries and territories. These contributions tell a story, whether they go toward helping to stop the spread of a pandemic, support for refugees, education for women and girls around the world, fighting climate change or improving market access for local businesses.

While Canada has been contributing to international assistance for nearly 75 years, Canadians are not always aware of the how these contributions help build a healthier, safer, more prosperous world. Global Affairs Canada has developed this visual identity to help raise public awareness about the role the Government of Canada plays in international assistance.

This guide explains which visuals to use, and in what circumstances. It is intended for everyone who is involved in Canada’s international assistance – Global Affairs Canada, international assistance partners, and other federal government employees – to recognize Canada’s contributions to international assistance with a simple, clear visual identity, in Canada and abroad.

This guide will help us be more consistent and transparent as we recognize Canada’s investments in international assistance, and show the impact Canada and our partners make around the world.

Read on to learn more about the new look, and how to apply it!