Requirements for Global Affairs Canada

Global Affairs Canada will use the visual identity as standard common look-and-feel across all international assistance communications and program materials. All Global Affairs Canada employees and contractors who work on the international assistance portfolio, in Canada and at missions abroad, are expected to familiarize themselves with the new visual identity and use it whenever they are representing the department. Employees are also expected to be able to give advice to partners about the visual identity, and direct them to the right resources for more information as needed.

The use of a consistent style is essential to help us present a more unified, recognizable identity to all audiences, in Canada and abroad. It’s about more than a new look: it’s about communicating more clearly and transparently about the investments Canada makes in international assistance, and the partners we work with around the world.

The visual identity provides us with a shared starting point, but it does not mean there is no room for creativity! The messages and the images used, as well as the style and types of communications products created, will be varied and designed to fit the purpose of the message and the intended audience.