BRAND COLORS
W
W
IMPINJ DARK TEAL (Primary)
IMPINJ DARK BLUE (Primary) PANTONE HEX RGB CMYK
648 C #173F67 23.63.103 100.77.35.22
BW
W
PANTONE HEX RGB CMYK
2238 C #006E78 0.110.120 90.42.46.12
BW
2144 C #146EAA 20.110.170 90.55.8.0
W
IMPINJ DARK GRAY (Primary) PANTONE HEX RGB CMYK
IMPINJ TEAL (Primary) PANTONE HEX RGB CMYK
3541 C #009B9D 0.155.157 80.18.40.0
PANTONE HEX RGB CMYK
B
IMPINJ LIGHT BLUE (Primary) PANTONE HEX RGB CMYK
2192 C #109BD4 16.155.212 75.24.0.0
234 C #A3075E 163.7.94 33.100.38.10
IMPINJ GRAY (Primary) PANTONE HEX RGB CMYK
IMPINJ FUSCIA (Secondary)
Black (60%) #666666 102.102.102 0.0.0.60
IMPINJ DARK ORANGE (Secondary) PANTONE HEX RGB CMYK
718 C #D84D00 216.77.0 0.83.100.10
B
W
PANTONE HEX RGB CMYK
WHITE
B
W
IMPINJ DARK FUSCIA (Secondary)
Black (80%) #333333 51.51.51 0.0.0.80
BW
IMPINJ BLUE (Primary) PANTONE HEX RGB CMYK
BLACK
225 C #D23683 210.54.131 10.92.15.0
IMPINJ YELLOW (Secondary) PANTONE HEX RGB CMYK
108 C #FFD200 255.210.0 0.15.100.0
B
IMPINJ LIGHT TEAL (Primary) PANTONE HEX RGB CMYK
#7465 C #34BDB4 52.189.180 68.0.35.0
IMPINJ LIGHT GRAY (Primary) PANTONE HEX RGB CMYK
Black (40%) #999999 153.153.153 0.0.0.40
*B/W: B for black text, W for white text. Those text colors can only be used on top of certain colors.
Color The primary color palette should be dominant in all design efforts. The secondary color palette provides more ways to add depth and highlights to your design. These colors should be applied sparingly to accent the primary color palette. THIS PAGE SHOWS AN APPROXIMATE RATIO OF RECOMMENDED BRAND COLOR USAGE THROUGHOUT ALL BRAND COMMUNICATIONS. THE SIZE OF EACH COLOR BLOCK REPRESENTS THE APPROXIMATE RATIO OF HOW COLOR SHOULD BE USED IN DESIGN.
IMPINJ VISUAL IDENTITY GUIDELINES
© 2021 IMPINJ, INC.
9
