Logo

The Reddit logo welcomes people to our platform with a friendly smile reminiscent of the classic emoticon. More specifically, it shows our mascot, Snoo, who represents the curious explorer inside all of us.

Reddit is nothing without the people who use the platform, so appropriately our brand logo shares a face with our community. Every time the Reddit brand is seen by the public, the Reddit logo’s smiling face should be there to greet them. While our mascot can be actively posed, dressed up, and adapted to many situations, our logo should be left unaltered whenever possible. The icon background is Orangered (#FF4500, PMS 172 C), Reddit’s primary brand color, chosen for its vibrancy & distinctiveness. The Snoo head is always blank, like a canvas.