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Snoo

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Brand family

Brand family

Discovery and exploration are integral to the Reddit platform, so appropriately our mascot is an explorer of worlds and a student of earth and humanity.

Snoo is an adorable little alien whose curiosity is a common thread across the broad community of people who use Reddit. Importantly, Snoo (they/ them/theirs) is both genderless and as blank as a canvas, ready to be filled by our own personalities, wishes and dreams. Snoo’s eyes are our brand color by default, a vivid orangish-red. Snoo can time travel. They run. They hug. They dress up. Snoo plays ice hockey. Snoo does not speak. They communicate non-verbally using their antenna, which may have wi-fi capabilities.

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