RE DD IT BRAND GUID E LINE S
Snoo
Discovery and exploration are integral to the Reddit platform, so appropriately our mascot is an explorer of worlds and a student of earth and humanity.
Snoo is an adorable little alien whose curiosity is
as a canvas, ready to be filled by our own
They dress up. Snoo plays ice hockey. Snoo does
a common thread across the broad community of
personalities, wishes and dreams. Snoo’s eyes are
not speak. They communicate non-verbally using
people who use Reddit. Importantly, Snoo (they/
our brand color by default, a vivid orangish-red.
their antenna, which may have wi-fi capabilities.
them/theirs) is both genderless and as blank
Snoo can time travel. They run. They hug.
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