RE DD IT BRAND GUID E LINE S
Logo
The Reddit logo welcomes people to our platform with a friendly smile reminiscent of the classic emoticon. More specifically, it shows our mascot, Snoo, who represents the curious explorer inside all of us.
Reddit is nothing without the people who use the
smiling face should be there to greet them. While
The icon background is Orangered (#FF4500,
platform, so appropriately our brand logo shares
our mascot can be actively posed, dressed up,
PMS 172 C), Reddit’s primary brand color, chosen
a face with our community. Every time the Reddit
and adapted to many situations, our logo should
for its vibrancy & distinctiveness. The Snoo head
brand is seen by the public, the Reddit logo’s
be left unaltered whenever possible.
is always blank, like a canvas.
3
