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Logo Overview

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In-Campaign vs. On-Brand

In-Campaign vs. On-Brand

Two primary elements constitute the SAS logomark: the S-mark and the SAS word mark. They almost always appear together, with few exceptions. Because both the S-mark and the SAS word mark are individually registered trademarks, each component must carry a registered trademark symbol. This logomark appears over creative artwork and always appears in SAS Midnight Blue.

Options

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We use our logo in a consistent way, but we recognize the need for variation. By using the defined set of options here, we achieve consistency while allowing the flexibility to best reflect our brand in different scenarios. S-MARK PRIMARY SAS LOGOMARK

WORD MARK

SAS Midnight Blue

RGB 4/48/75 HEX #04304b C 100 M78 Y45 K42 PMS 7463

BLACK LOGO

For single color applications where the logo will be used on a white or light background, our preferred color is black.

WHITE LOGO

Should only be used on a dark background.

CLASSIC LOGO

This is our preferred color format for corporate materials (building signage and stationery) with a SAS Classic Blue S-mark in Pantone 285 or process equivalents and black word mark. This logo is for specific request only.

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SAS Brand Guidelines