In-Campaign vs. On-Brand

In-Campaign

The Curiosity Forever brand campaign is telling our story at the highest level focusing on driving awareness, increasing preference, changing negative perceptions and establishing SAS as a preferred partner for data and analytics innovations.

On-Brand

The master brand brings curiosity and innovation into our marketing plans, assets and activations that have a focus on educating audiences about our offerings down through the buyer’s journey.

In-Campaign Focus

Awareness Consideration Innovation SAS Capabilities Data for Good Tier 1 Curiosity Cases Brand 2 Humanity Brand 2 Demand

On-Brand Focus

Educate Buy Industry challenges SAS solutions SAS capabilities SAS technology GTM initiatives IN-CAMPAIGN ON-BRAND

12.0 More to Come

These brand creative guidelines are just beginning. Check back often to see the latest creative applications. Over the coming months we will update many other marketing assets. The pages that follow identify items that will be available in the second half of the year.