11.0
Creative Application
In-Campaign vs. On-Brand In-Campaign The Curiosity Forever brand campaign is telling our story at the highest level focusing on driving awareness, increasing preference, changing negative perceptions and establishing SAS as a preferred partner for data and analytics innovations.
IN-CAMPAIGN
ON-BRAND
On-Brand The master brand brings curiosity and innovation into our marketing plans, assets and activations that have a focus on educating audiences about our offerings down through the buyer’s journey.
In-Campaign Focus Awareness Consideration Innovation SAS Capabilities Data for Good Tier 1 Curiosity Cases Brand 2 Humanity Brand 2 Demand
On-Brand Focus Educate Buy Industry challenges SAS solutions SAS capabilities SAS technology GTM initiatives
SAS BRAND CREATIVE GUIDE
67
