Proportion

Our advertsing seeks to capture attention and persuade. By constrast, most long-format and muti-page content seeks to inform and educate. The proportion of color tints, vibrant colors, midnight blue, and white space should reflect that goal and make the content easy to consume. The majority of color should come from the imagery and white should be the predominate color. Rarely should you use more than three colors. The color portions shown are ideal for PowerPoint presentations, Word templates, sales collateral and Web pages

SAS Blue

25% Blue Tint SAS Orange SAS Violet

25% Orange Tint 25% Violet Tint SAS Green SAS Yellow SAS Teal SAS Red SAS Pink

25% Green Tint 25% Yellow Tint 25% Teal Tint 25% Red Tint 25% Pink Tint

White White White White White White White White

10% Slate Gray 10% Slate Gray 10% Slate Gray 10% Slate Gray 10% Slate Gray 10% Slate Gray 10% Slate Gray 10% Slate Gray