4.0
SAS Colors
SAS Blue
SAS Orange
25% Blue Tint
25% Orange Tint
White
White
10% Slate Gray
10% Slate Gray
SAS Violet
SAS Green
SAS Yellow
25% Violet Tint
25% Green Tint
25% Yellow Tint
White
White
White
10% Slate Gray
10% Slate Gray
SAS Red
SAS Pink
25% Teal Tint
25% Red Tint
25% Pink Tint
White
White
White
10% Slate Gray
10% Slate Gray
SAS Teal
Proportion Our advertsing seeks to capture attention and persuade. By constrast, most long-format and muti-page content seeks to inform and educate. The proportion of color tints, vibrant colors, midnight blue, and white space should reflect that goal and make the content easy to consume. The majority of color should come from the imagery and white should be the predominate color. Rarely should you use more than three colors. The color portions shown are ideal for PowerPoint presentations, Word templates, sales collateral and Web pages
SAS BRAND CREATIVE GUIDE
10% Slate Gray
10% Slate Gray
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