Web Color Palette

The SAS web site bridges the intersection of our software and marketing efforts. It uses color strategically to create a light and bright experience that stands out in sea of corporate sameness.

All web pages should have at least 70% white space. The foundational colors are SAS midnight, blue, slate and orange. The SAS classic blue serves as the primary link color. Orange remains the primary call to action color. You may use tints (percentages of the base color) to expand the color offerings. Do not use more than two accent colors on a page. All of the accent colors accessible when used with black copy.

For more details and specific UX elements, visit the web standards and guidelines SharePoint site. (internal link).

CTA

CTA

CTA Standard tint 50%

Standard tint 50%

Standard tint 50% CTA

CTA

CTA Standard tint 50%

Standard tint 50%

Standard tint 50% CTA

CTA

CTA Standard tint 50%

Standard tint 50%

Standard tint 50%

5.0 SAS Typography

Type has personality. It’s not simply individual letters. It brings visual character to our voice. Our primary typeface is Avenir Next. It’s simple and elegant. It’s relaxed and easy to read. Like SAS, it communicates without frills and flourishes.