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Horizontal Layout

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In-Campaign vs. On-Brand

In-Campaign vs. On-Brand

Logomark

The logomark is placed on the top right corner for all layouts, less verticals. For verticals, the logo will flush left. For sizing, the logomark is 5% the longest dimension of the layout used for non-digital assets. The size of the logomark for digital assets is equal to the height of the SAS logomark, which is 50 px.

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Headline

Headlines are in Avenir Next Bold, and always in all caps and left-justified on all layouts. The height is half the size of the S-mark.

Set the leading between 100% to 120% of the point size. Tracking should be set to 15.

Subhead

Subheads are set in Avenir Next Demi. To calculate its text size, use the ratio of .85x.

Margins and Spacing

Margins and spacing between headers and subheaders are half the height of the S-mark. Half S-mark

Headline

S-mark

LIT REHENDELIQUE NOS SEQUATEM FUGA. ET LAUTESE RCIANT REHENDES VOLOREH ENIHILI GENTORIS DIAEPE.

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S-mark

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SAS Brand Guidelines